Results for shopper marketing

News

Luxury brands' 3 best practices for coping with Covid-19
Luxury brands' 3 best practices for coping with Covid-19Article

The Covid-19 outbreak is taking a toll on the global luxury industry that is heavily dependent on the spending of Chinese shoppers at home and abroad...

Xiaofeng Wang 17 Mar 2020

SnapnSave introduces personalised promotions
SnapnSave introduces personalised promotionsArticle

South African cashback grocery coupon service, SnapnSave, has added personalised promotions to the popular app...

5 Mar 2020

Image source: .
Agency Scope Insights: Marketing and communication budget increases by 78%Article

The Agency Scope South Africa (2019/20) report finds that marketers invested R204,040,000 into marketing and communication in 2019, working mainly with different specialised agencies...

Johanna McDowell 2 Mar 2020

Why social-ready packaging should be a priority in retail
Why social-ready packaging should be a priority in retailArticle

Brand presence via Instagram, Facebook and Twitter is now a necessity rather than a choice, therefore a brand's packaging must matter as much as the product inside...

20 Feb 2020

Tia Mthethwa, Fableist & Co.’s PR business unit director.
Iconic Collective expands service offering to include PR service divisionArticle

Fully integrated and hybrid advertising agency, Iconic Collective has announced a new PR division, Fableist & Co...

23 Jan 2020

#BizTrends2020: Using e-commerce tools to build disruptive consumer brands
#BizTrends2020: Using e-commerce tools to build disruptive consumer brandsArticle

Many disruptive consumer brands eventually expand into retailers in order to reach broader scale, and fast-moving retailers can accelerate this process...

Paul Cook 16 Jan 2020

#BizTrends2020: Bright future for luxury brands in Africa
#BizTrends2020: Bright future for luxury brands in AfricaArticle

With strong economic growth, increased affluence and a growing population that is forecast to double by 2050, the continent holds strong potential for luxury brands...

Alain Dos Santos 10 Jan 2020

#BizTrends2020: Retail and Gen Z in 2020 - who they are and what they want
#BizTrends2020: Retail and Gen Z in 2020 - who they are and what they wantArticle

Although this generation has less spending power than Millennials, it is estimated that 40% of consumer spending will be attributed to Generation Z consumers in 2020...

Semona Pillay 8 Jan 2020

Must end soon! But not too soon! The catch in time-limited sales tactics
Must end soon! But not too soon! The catch in time-limited sales tacticsArticle

As Christmas shopping ramps up, you may be getting a lot of emails offering you attractive discounts for a short period only. You may see flash sales or special deals that exhort you to "buy now"...

Daniel Zizzo 19 Dec 2019

#BizTrends2020: How SA retailers can keep growing in a digital world
#BizTrends2020: How SA retailers can keep growing in a digital worldArticle

Not a week goes by without spotting more headlines about online shopping and the global shift to mobile connectivity...

Cecil Ungerer 18 Dec 2019

Case study: U-Studio - the Unilever on-site marketing success
Case study: U-Studio - the Unilever on-site marketing successArticle

How was Unilever able to invest an additional €250 million into media buying and in-store advertising? It slashed the number of agencies it worked with, then collaborated with Oliver to boost brand performance...

Issued by Oliver 10 Dec 2019

Nielsen media amplifies digital measurement with launches in SA
Nielsen media amplifies digital measurement with launches in SAArticle

2019 has been a year of firsts for Nielsen Media as it secured a leading position in South Africa's digital landscape with the unveiling of a range of digital measurement products...

Issued by Nielsen 5 Dec 2019

How SA's online stores can manage the 'deadweight loss of Christmas'
How SA's online stores can manage the 'deadweight loss of Christmas'Article

By the opening decades of the 21st century, businesses had adopted e-commerce stores, online advertising, and more recently, mobile applications.

Dr Thabang Mofokeng 5 Dec 2019

A month dedicated to Black Friday
A month dedicated to Black FridayArticle

Like having Christmas decorations in shops in October, Black Friday 2019 began well in advance of the day itself...

Eben Esterhuizen 2 Dec 2019

#EntrepreneurMonth: Teacher turned events extraordinaire, Amanda Rabinowitz
#EntrepreneurMonth: Teacher turned events extraordinaire, Amanda RabinowitzArticle

Durban-born Amanda Rabinowitz started her career as a school teacher, but the "entrepreneurial bug" soon bit and she's now the proud owner of a growing experiential events business...

Lauren Hartzenberg 28 Nov 2019

Brand Factor adds 6 new brands to its client roster
Brand Factor adds 6 new brands to its client rosterArticle

Every agency has that slide in their credentials deck which shows the logos of all the clients in their stable - and the Brand Factor team has had to find space for a few more over the past six months...

Issued by Brand Factor 28 Nov 2019

2019 The Smart way
2019 The Smart wayArticle

What an exciting year it has been for in-store innovators Smart Media, on successfully launching their new in-store innovative solutions such as, Over-The-Counter Arches (OTC Arches), Digital Shelf Strips and 3D Holograms...

Issued by Smart Media 22 Nov 2019

Image source: .
SA's VMLY&R wins Silver at 2019 Epica AwardsArticle

The 2019 Epica Awards winners have been announced with South Africa's VMLY&R's "Don't Tell Me What To Do" campaign for Edgars winning Silver in the Branded Content - Music Video category...

22 Nov 2019

What to consider before jumping on the Black Friday bandwagon
What to consider before jumping on the Black Friday bandwagonArticle

Black Friday, once only a North American marketing frenzy, has become a critical entry in the calendars of South African retail business owners...

20 Nov 2019

Image credit: Epica Awards.
#EpicaAwards2019: SA's VMLY&R announced as one of the finalists!Article

The 2019 Epica Awards shortlist has been announced with South Africa's VMLY&R's "Don't Tell Me What To Do" campaign for Edgars revealed as a finalist in the Branded Content - Music Video category...

12 Nov 2019

#SACSCCongress: Footprint Marketing Awards winners for 2019
#SACSCCongress: Footprint Marketing Awards winners for 2019Article

The SACSC announced the winners of the Footprint Marketing Awards 2019 at its Annual Congress in Cape Town...

Lauren Hartzenberg 17 Oct 2019

Nielsen uncovers the true state of the SA consumer mindset
Nielsen uncovers the true state of the SA consumer mindsetArticle

The 2019 Nielsen South Africa Shopper Trends Report has found that 'lowest prices' are no longer the key driver of store choice in the country...

16 Oct 2019

Image credit: Clark Young on Unsplash.
SA's real 'main market' is where brands will grow market shareArticle

According to the UCT Research Institute's latest report, South Africa's "upper middle class" has the potential to make or break brands...

Andrew Weinberg 25 Sep 2019

Nirvik Singh promoted to global COO role at Grey Group
Nirvik Singh promoted to global COO role at Grey GroupArticle

Michael Houston, Worldwide CEO of Grey Group, has announced the appointment of Nirvik Singh as Chief Operating Officer (COO) of Grey Group, a new global position...

Issued by Grey 12 Sep 2019

Far behind the CX trend
Far behind the CX trendArticle

With the surge of e-commerce in recent years, retail marketers have experienced a shift from generic marketing to customer-focused marketing that looks deeply into data to drive more real customer experience...

Zama Mlanjana 12 Sep 2019

Shop Association releases Storedits global display research
Shop Association releases Storedits global display researchArticle

A new research report from Shop Environments Association, Storedits: Skin Care, Make-up and Cosmetics, shares findings from 177 store audits of skin care, make-up, and cosmetics displays across Europe, Asia, Africa...

30 Aug 2019

What the latest technological innovation means for the future of retail
What the latest technological innovation means for the future of retailArticle

With neverending technological innovation, what will retail look like in the next 20 to 30 years?

Maroefah Smith 2 Jul 2019

Effectively integrating digital and real-world retail
Effectively integrating digital and real-world retailArticle

Digital transformation has been a hot button topic across industry sectors in recent times. But what does this digital shift mean for retailers and brands looking for a different in-store consumer experience?

Gareth Smith 27 Jun 2019

How to kick-start an FMCG product in the pharmaceutical space
How to kick-start an FMCG product in the pharmaceutical spaceArticle

I was recently asked to give advice to someone wanting to launch an FMCG product in the pharmaceutical space in South Africa...

Eben Esterhuizen 23 May 2019

Entries open for 2019 Footprint Marketing Awards
Entries open for 2019 Footprint Marketing AwardsArticle

Shopping centre owners, mall marketing departments and agencies are invited to enter the South African Council of Shopping Centres' 2019 Footprint Marketing Awards...

30 Apr 2019

How I wrote a shopper marketing strategy for a new political party
How I wrote a shopper marketing strategy for a new political partyArticle

Shopping in a supermarket has nothing in common with voting in an election - or does it?

Sarah Britten 24 Apr 2019

Using e-commerce data to build successful pricing strategies
Using e-commerce data to build successful pricing strategiesArticle

Euromonitor International's new report looks at how building an effective pricing strategy is critical to the successful sales and marketing of any product...

17 Apr 2019

Mind(set)
Mind(set)Article

A glimpse into Mind(set) and meeting the South African shopper in the moment...

Lara-Anne Derbyshire 27 Mar 2019

#BizTrends2019: Shop defines 6 trends shaping the future of retail
#BizTrends2019: Shop defines 6 trends shaping the future of retailArticle

Technology and changing customer demographics have set a new stage for retail. Success today is defined by the ability to keep up, or get out in front of, trends that are driving consumer purchases...

Leo Van De Polder 29 Jan 2019

Leo van de Polder on expanding the Shop network in South Africa
Leo van de Polder on expanding the Shop network in South AfricaArticle

With a presence in more than 20 countries, the Shop Association's purpose is to empower its members with ongoing education, networking opportunities and real-world insights...

Lauren Hartzenberg 14 Jan 2019

Yes, retailers exploit Christmas, but their decorations still evoke religious spirit
Yes, retailers exploit Christmas, but their decorations still evoke religious spiritArticle

Christmas trees in the aisles. Baubles hanging from the ceiling. Carols playing on the in-store speakers. Tinsel around the cash register...

Joshua Newton 3 Jan 2019

#ATFexpo2018: How to localise global trends for the SA consumer - Part 2
#ATFexpo2018: How to localise global trends for the SA consumer - Part 2Article

Nicola Cooper delivered a trend talk on the localisation of global trends at the recent ATF Trade Expo in Cape Town...

Maroefah Smith 5 Dec 2018

#ATFexpo2018: How to localise global trends for the SA consumer - Part 1
#ATFexpo2018: How to localise global trends for the SA consumer - Part 1Article

The moment you provide the South African consumer with what they need, they will start purchasing whatever you are selling. This was the main message from trend analyst Nicola Cooper...

Maroefah Smith 4 Dec 2018

9 tips to boost Black Friday and Cyber Monday sales
9 tips to boost Black Friday and Cyber Monday salesArticle

Black Friday and Cyber Monday are famous for huge deals and steep discounts. That's why participating in these days can seem like a big retailer's game...

6 Nov 2018

First ever South African BrandZ ranking reveals growth potential for local brands
First ever South African BrandZ ranking reveals growth potential for local brandsArticle

The report, released today by WPP and Kantar Millward Brown, reveals that the Top 30 South African brands show more potential for global growth than their counterparts in the Chinese and European rankings, but have less exposure to overseas markets...

Issued by Kantar 31 Oct 2018

Kantar Millward Brown to launch the first BrandZ Top 30 Most Valuable South African Brands
Kantar Millward Brown to launch the first BrandZ Top 30 Most Valuable South African BrandsArticle

Experts from 17 WPP companies across South Africa share insights in the report...

Issued by Kantar 24 Oct 2018

#ShopperInsights: Zero moment of truth - future of marketing
#ShopperInsights: Zero moment of truth - future of marketingArticle

There is a single moment where Google clearly showed the future of marketing. The 'Zero Moment of Truth' was introduced to us in the one and only Google presentation that I had the good fortune to attend...

Alistair Duff 19 Oct 2018

#SACSCCongress2018: Footprint Marketing Awards winners announced
#SACSCCongress2018: Footprint Marketing Awards winners announcedArticle

The 2018 Footprint Marketing Awards winners were announced on the second day of the SACSC Annual Congress, held at Durban's International Convention Centre...

18 Oct 2018

Individualisation: The powerful trend shaping retail customer experience
Individualisation: The powerful trend shaping retail customer experienceArticle

Rising inflation. Record petrol prices. A VAT increase. A technical recession. SA consumers are feeling the pinch...

Ian Steyn 18 Oct 2018

Franchise Leadership Summit set for Joburg in November
Franchise Leadership Summit set for Joburg in NovemberArticle

FNB is hosting the 7th Franchise Leadership Summit at Montecasino on 13 November 2018. Themed 'Equipping you to future proof your franchise', the summit encourages discussion...

10 Oct 2018

Prepare your brand for retail disruption at Shopper Insights
Prepare your brand for retail disruption at Shopper InsightsArticle

The Shopper Insights briefing, set to take place in Johannesburg on 7 November 2018, will unpack the key shopper trends that brands should tap into to get ahead in the retail space...

4 Oct 2018

Are on-pack promos still relevant in the digital age?
Are on-pack promos still relevant in the digital age?Article

Even though the positive impact of digital transformation has been lauded, there are still instances where more traditional approaches are preferred...

Kirstie Weber 10 Sep 2018

How to use tech to drive innovation in traditional retail
How to use tech to drive innovation in traditional retailArticle

For years, the threat of online shopping to brick-and-mortar has dominated the conversation in retail. The 2010s saw technological devices become more savvy and buying things online became easy...

Sebastian Isaac 6 Sep 2018

The first carpet stain remover with a brush applicator
The first carpet stain remover with a brush applicatorArticle

Dr. Beckmann Carpet Stain Remover - with an all-new brush attachment is a quick and effective solution to tackle carpet stains with ease and convenience...

Issued by ACDOCO SA 5 Sep 2018

Next >
System.Web.UI.Html32TextWriter