Media marketing | Bizcommunity

Media marketing | Bizcommunity

News

Source: © 123rf 76% of advertisers in Mexico work with specialised agencies and still wish to continue working with them in the future, with one agency as the lead agency

Marketing & Media

Part 1: Agency Scope Mexico - Specialised agencies still preferred over integration

3 days

Higher Education

The education of influencers: Why content creators should consider these qualifications

26 Aug 2025

Marce Heath is the commercial marketing lead at Asus South Africa. Source: Supplied.

Behind the Selfie

#BehindtheSelfie: Marce Heath on AI, creativity, and leadership at Asus South Africa

Karabo Ledwaba 26 Aug 2025

#WomensMonth: Charlene Louw is leading SA's beer industry to a gender-inclusive future

FMCG

#WomensMonth: Charlene Louw is leading SA's beer industry to a gender-inclusive future

15 Aug 2025

Source: © 123rf Derek Coles, president and MD of McCann Joburg says ‘digital-first’ isn’t enough and make a case for idea-first thinking in modern advertising

Marketing & Media

McCann Joburg's Derek Coles: Stand out, don't fit in

Derek Coles 15 Aug 2025

The 2025 Mzansi Barometer: What are South Africans up to?

Research

The 2025 Mzansi Barometer: What are South Africans up to?

Issued by Kantar 13 Aug 2025

IAB SA's Front Row delegates for 2025 announced

Digital

IAB SA's Front Row delegates for 2025 announced

13 Aug 2025

It's International Friendship Day and Castle Lager Shows us how the Springboks are truly made, with Springbok Rugby World Cup winners Damian Willemse, Cheslin Kolbe, Ox Nche and their real-life 'ride or dies' (Image supplied)

Marketing

Castle Lager's It's How We're Made shows Springbok friendships

30 Jul 2025

Call for service providers: Training, mentorship and business support for CFERI beneficiaries

Skills Training

Call for service providers: Training, mentorship and business support for CFERI beneficiaries

Issued by False Bay College 29 Jul 2025

Ntombie Dlamini.

Behind the Selfie

#BehindtheSelfie: Konica Minolta's marketing leader, Ntombie Dlamini

24 Jul 2025

Image source: rawpixel.com from

IP Law

#Trademark: Who owns the IP – the brand or influencer?

Amani Patel 23 Jul 2025

SA’s beer industry calls for a policy change

Regulatory

SA’s beer industry calls for a policy change

Charlene Louw 23 Jul 2025

TourismX launches inaugural Travel Social Media Awards 2025

Tourism

TourismX launches inaugural Travel Social Media Awards 2025

18 Jul 2025

World PR Day

#WPRD2025 | Tutone Communications' Melanie Ramjee: PR is about bringing a brand's story to life

Evan-Lee Courie 18 Jul 2025

Source: © 123rf The IAS Media Assurance Masterclass Series reveals that 70% of procurement professionals are
overwhelmed by marketing contracts, while agencies quietly exploit the gaps

Marketing & Media

Overwhelming marketing contracts, agencies quietly exploit the gaps

16 Jul 2025

Machine wins 8 finalist spots across diverse categories at the 2025 Bookmark Awards

Marketing

Machine wins 8 finalist spots across diverse categories at the 2025 Bookmark Awards

Issued by Machine_ 16 Jul 2025

Image source: wayhomestudio from

Media & Entertainment Law

What influencers and brands need to know about #sponsored disclosures

Sarah Suleman 4 Jul 2025

(Image supplied)

Youth Month

#YouthMonth: SA's youth - Most educated, least employed; something’s broken

Charlie Wannell 20 Jun 2025

Yuneal Padayachy, Chief Support Officer at The BEE Chamber

Career Advice

16 tips for young career seekers and entrepreneurs this Youth Month

Yuneal Padayachy 13 Jun 2025

Source: © 123rf The most recent IAS Media Auditing Masterclass explored the often-overlooked parts of agency spend where bloated Scope of Work (SOW) estimates and unchecked costs run rife

Media

IAS Media Auditing Masterclass: If you’re not auditing, you’re bleeding

10 Jun 2025

Enter your winning work for the New Generation Awards

Digital

Enter your winning work for the New Generation Awards

Issued by New Generation Awards 4 Jun 2025

#BehindtheSelfie: Craig Rodney, founder of The Agency Coach

Behind the Selfie

#BehindtheSelfie: Craig Rodney, founder of The Agency Coach

4 Jun 2025

Danilo Acquisto, CEO and co-founder of video specialist digital agency, Special Effects Media South Africa gives the case for the untapped intra-African trade opportunity in media and marketing (Image supplied)

Africa Month

#AfricaMonth: Danilo Acquisto - Nurturing Africa’s creative economy

Danilo Acquisto 28 May 2025

Koo Govender, Publicis Groupe Africa, CEO, champions the need for an integrated approach in today’s evolving advertising landscape (Image supplied)

Marketing & Media

EXCLUSIVE: Publicis Groupe Africa's Koo Govender - Integrating media back to a unified offering

Koo Govender 26 May 2025

Pick n Pay and Gorilla win big at the 2025 MMA Smarties Awards

Advertising

Pick n Pay and Gorilla win big at the 2025 MMA Smarties Awards

Jordan Wallace, Issued by Gorilla 14 May 2025

VML South Africa named Agency of the Year at 2025 Smarties Awards

Marketing & Media

VML South Africa named Agency of the Year at 2025 Smarties Awards

Issued by VML 13 May 2025

#Orchids&Onions: Carling Black Label's Mother's Day ad challenges traditional masculinity

#OrchidsandOnions

#Orchids&Onions: Carling Black Label's Mother's Day ad challenges traditional masculinity

Brendan Seery 12 May 2025

Ntokozo Nhlanhla, executive creative director, Digitas Liquorice says the creator economy is Africa’s chance to leapfrog into a new era of influence, where creators set global trends (Image supplied)

Digital

The next global marketing frontier: Africa’s creator economy

Ntokozo Nhlanhla 12 May 2025

Rolling the message forward: The rise of truck advertising in a crowded media landscape

Road Freight & Fleet Management

Rolling the message forward: The rise of truck advertising in a crowded media landscape

Issued by City Logistics 9 May 2025

The awards were held on Thursday. Source: Supplied.

Advertising

TFG and VML triumph at the Smarties 2025 Awards

9 May 2025

Marketing Indaba 2025 to inspire and empower marketers in Cape Town this May

Marketing

Marketing Indaba 2025 to inspire and empower marketers in Cape Town this May

Issued by Cadek Media 7 May 2025

Source: © 123rf The IAS Media Assurance Masterclass series, in partnership with Media Marketing Compliance (MMC), continues its four-part masterclass series with a deep dive into programmatic media, exposing inefficiencies and shedding light on the challenges and solutions facing advertisers today

Marketing & Media

IAS Media Assurance Masterclass Series spotlights Programmatic Media

24 Apr 2025

For SA’s dreamers, doers and builders – this platform was made for you

Skills Training

For SA’s dreamers, doers and builders – this platform was made for you

Issued by TelkomLearn 23 Apr 2025

Social Media

Adelaide Tshabalala | Why community managers are the digital Queen Bees

Adelaide Tshabalala 17 Apr 2025

Pictured: Davin Phillips. Image supplied.

Marketing

#BehindtheSelfie: Davin Phillips, CSA executive director

Aa-isha Hassiem 3 Apr 2025

CRM, CX, UX

Unlock hidden revenue: How to turn your data into a profit powerhouse

Gil Sperling 18 Mar 2025

Liezel Jonkheid is director and founder of the Consumer Psychology Lab. Source: Supplied.

CRM, CX, UX

The hidden pitfalls of relying solely on NPS and CSAT scores

Liezel Jonkheid 12 Mar 2025

Source: © 123rf The IAS Media Marketing Compliance Masterclass series, in partnership with Media Marketing Compliance (MMC), addressed one of the industry’s biggest concerns—non-disclosed media models

Marketing & Media

IAS Media Marketing Compliance Masterclass Series: Tackling non-disclosed media models head-on

11 Mar 2025

Jennifer Hudson hosts The Jennifer Hudson Show.

TV

Why Jennifer Hudson's show is a digital marketing sensation

Karabo Ledwaba 10 Mar 2025

Keeping it authentic: Why being real wins every time

Digital

Keeping it authentic: Why being real wins every time

Issued by We Do Digital 10 Mar 2025

Publicis Groupe Africa CEO, Koo Govender, appointed as judge for prestigious Gerety Awards

Advertising

Publicis Groupe Africa CEO, Koo Govender, appointed as judge for prestigious Gerety Awards

Issued by Publicis Groupe Africa 3 Mar 2025

The bird was allegedly 'killed' by a Tesla Cybertruck.

Marketing

Duolingo's owl 'killed' by Tesla Cybertruck in viral campaign

Karabo Ledwaba 14 Feb 2025

Image source: jcomp from

Remuneration & Payroll

Ad Talent Salary Survey: Wage comparisons and employment trends

13 Feb 2025

Source: © 9to5 mac Meta has introduced ads to Threads

Social Media

Ads on Threads | 4 factors marketers should consider

Saul Marquez 10 Feb 2025

Source: © 123rf The IAS Media Auditing Masterclass Series, in partnership with Media Marketing Compliance (MMC), is a no-charge, short but highly informative four-part webinar series designed exclusively for marketers.

Education

Master media transparency: The IAS Media Auditing Masterclass Series

4 Feb 2025

Start your own construction company in South Africa in 7 steps

How To Start Up

Start your own construction company in South Africa in 7 steps

Issued by Company Partners 27 Jan 2025

Judith Mugeni says success in 2025 will mean harnessing the power of sponsorship in a futuristic environment by returning to fundamental principles (Image supplied)

Marketing

#BizTrends2025: Judith Mugeni - Back to the future, sponsorship in 2025

Judith Mugeni 24 Jan 2025

Orange Ink's Portia Mvubu examines the shift in influencer marketing from popularity to genuine influence, referred to as “social opinion leadership" by some brands (image supplied)

Social Media

#BizTrends2025: Orange Ink's Portia Mvubu - Redefining influence, from popularity to leadership and other influencer marketing trends

Portia Mvubu 21 Jan 2025

Penquin shines at 2024 MMA Smarties Sub-Saharan Africa Awards, clinching 'Agency of the Year' title and multiple wins

PR & Communications

Penquin shines at 2024 MMA Smarties Sub-Saharan Africa Awards, clinching 'Agency of the Year' title and multiple wins

Issued by Penquin 17 Dec 2024

#BizTrends2025: Rirhandzu Shingwenyana's 3 social media trends influencing marketing in 2025

Social Media

#BizTrends2025: Rirhandzu Shingwenyana's 3 social media trends influencing marketing in 2025

Rirhandzu Shingwenyana 15 Jan 2025