Measurement | Bizcommunity

Measurement | Bizcommunity

News

In-game branded content is not what most marketers think it is

Digital

In-game branded content is not what most marketers think it is

Issued by Reach Players 1 day

Meet Sebastian Krogh: Helping brands turn data into better decisions

Marketing

Meet Sebastian Krogh: Helping brands turn data into better decisions

Issued by Vicinity Media 2 days

Companies where finance trusts marketing grow nearly twice as fast

Marketing

Companies where finance trusts marketing grow nearly twice as fast

Musa Kalenga, Issued by Brave Group 2 days

Social first is not a marketing tactic anymore

Marketing

Social first is not a marketing tactic anymore

Issued by Dentsu 2 days

Profitable growth has a measurement problem

Marketing

Profitable growth has a measurement problem

Issued by Incubeta 3 days

Artificial Intelligence

AI has a favourite brand. Social Places makes sure it's yours.

Issued by Social Places 28 Jul 2026

K-Beauty goes global: Sales surge 53% as Korean innovation reshapes beauty growth

Health & Beauty

K-Beauty goes global: Sales surge 53% as Korean innovation reshapes beauty growth

Issued by NielsenIQ 28 Jul 2026

Dust-A-Side highlights winter dust control for mining operations in 2026

Mining

Dust-A-Side highlights winter dust control for mining operations in 2026

Issued by Top Click Media 20 Jul 2026

Verified Impact launches free carbon accounting series for SA tourism sector

Tourism

Verified Impact launches free carbon accounting series for SA tourism sector

17 Jul 2026

#WPRD2026 | The Golden Age of Strategic PR calls for a new interpretation of value

World PR Day

#WPRD2026 | The Golden Age of Strategic PR calls for a new interpretation of value

17 Jul 2026

Source: Pexels.

Construction & Engineering

Embedding carbon management into construction contracts: What SA needs to know

Joe Whittle 17 Jul 2026

Maintaining digital momentum post Digital Maturity Survey

Digital

Maintaining digital momentum post Digital Maturity Survey

Issued by Incubeta 16 Jul 2026

68% of Google searches now end without a click, how ZA companies win back traffic with AI visibility

Artificial Intelligence

68% of Google searches now end without a click, how ZA companies win back traffic with AI visibility

Issued by Woww 16 Jul 2026

The model did not fail. You applied it in the wrong market.

Marketing

The model did not fail. You applied it in the wrong market.

Wayne Tigere, Issued by Dentsu 16 Jul 2026

Kena Outdoor launches “From Inventory to Influence” as it joins the OMC

OOH

Kena Outdoor launches “From Inventory to Influence” as it joins the OMC

Issued by Kena Outdoor 16 Jul 2026

365 Digital appointed authorised Google Ads sales representative across 4 African markets

Advertising

365 Digital appointed authorised Google Ads sales representative across 4 African markets

Issued by 365 Digital 15 Jul 2026

Warc and TikTok say brands need community intelligence to win with AI

Advertising

Warc and TikTok say brands need community intelligence to win with AI

15 Jul 2026

The report coincides with World PR Day. Source: Muck Rack.

World PR Day

#WPRD2026 | Muck Rack finds journalists are harder to reach despite AI advances

Karabo Ledwaba 14 Jul 2026

AI is redefining personalisation in digital experience platforms

Artificial Intelligence

AI is redefining personalisation in digital experience platforms

Issued by Bluegrass Digital 13 Jul 2026

E Squared pumps R316m into South African startups

SMEs

E Squared pumps R316m into South African startups

9 Jul 2026

The companies winning at ESG aren't telling better stories; they're building greater trust, says Sam Gqomo, MD of WGN Africa(Image supplied)

World PR Day

#WPRD2026 | The companies winning at ESG aren't telling better stories. They're building greater trust.

Sam Gqomo 8 Jul 2026

The dashboard is not the problem. Our definition of success Is

Marketing

The dashboard is not the problem. Our definition of success Is

Wayne Tigere, Issued by Dentsu 7 Jul 2026

Adidas has shifted its $512m global media agency business to the Omnicom Media Group (Image@ Think Marketing )

Marketing & Media

Adidas shifts $512m global media account to new agency

6 Jul 2026

Source: Supplied. George Tsinonis; Head: Investment Analytics, RisCura.

Insurance & Actuarial

Benchmark choice can reshape African equity performance, RisCura finds

6 Jul 2026

It’s not about timing the feed. It’s about time in the feed

Digital

It’s not about timing the feed. It’s about time in the feed

Mathabatha Sexwale, Issued by Brave Group 3 Jul 2026

5 lessons from the world's largest Out of Home Congress

OOH

5 lessons from the world's largest Out of Home Congress

Jacques du Preez, Issued by Provantage 1 Jul 2026

MO Agency releases SA's most extensive AI Visibility study of LLM band recommendations by industry

Artificial Intelligence

MO Agency releases SA's most extensive AI Visibility study of LLM band recommendations by industry

Issued by MO Agency 1 Jul 2026

Bizarre, but it’s happening: Your connected TV budget might be paying for a very attentive refrigerator

Advertising

Bizarre, but it’s happening: Your connected TV budget might be paying for a very attentive refrigerator

Marc Dhalluin, Issued by TruthsetsOnline.com 30 Jun 2026

Caitlin Perry, head of marketing, Flow sayscommerce media is outpacing the industry's ability to buy it (Image source: © 123rf )

Media

How advertisers can tap into commerce media

Caitlin Perry 30 Jun 2026

E Squared puts R316m behind South African entrepreneurs

SMEs

E Squared puts R316m behind South African entrepreneurs

30 Jun 2026

Mental health

#CorporateWellnessWeek: Why SAns are running on empty

Dimpho Hlungwane 29 Jun 2026

Natascha Torres, head of digital media strategy at iqbusiness asks are you buying media or buying attention? (Image source: © 123rf )

Media

4 ways to measure what counts: Attention, not clicks

Natascha Torres 29 Jun 2026

Why South African businesses need to rethink supply chain sustainability

Supply Chain

Why South African businesses need to rethink supply chain sustainability

Rohit Chashta 26 Jun 2026

Top Answer Engine Optimization Agency in South Africa for brands that want to be recommended by AI

Marketing

Top Answer Engine Optimization Agency in South Africa for brands that want to be recommended by AI

Issued by Woww 20 Apr 2026

WPP Enterprise Solutions has signed a strategic collaboration agreement with AWS to operationalise agentic AI for brands (Image source: © 123rf )

Artificial Intelligence

Delivering AI systems at the speed and scale to meet consumer demand

25 Jun 2026

Bridging South Africa’s media skills gap with industry‑backed learning

Education

Bridging South Africa’s media skills gap with industry‑backed learning

Issued by Mediamark 25 Jun 2026

OOH

CEO hunt begins at WOO - Tom Goddard to step down

24 Jun 2026

Connect secures exclusive African rights to AttentionAI, new predictive Amplified attention product

Advertising

Connect secures exclusive African rights to AttentionAI, new predictive Amplified attention product

Issued by The Up&Up Group 22 Jun 2026

Kelvin Watt, chairperson of Nielsen Sports SA, looks at why the Comrades Marathon’s 2026 YouTube broadcast may prove to be a turning point for live sport (Image supplied)

Streaming

EXCLUSIVE | Comrades 2026: When YouTube becomes TV

Kelvin Watt 18 Jun 2026

Retail media has a measurement problem and standardisation is the solution

Retail Marketing

Retail media has a measurement problem and standardisation is the solution

Daniel Malan, Issued by Dentsu 18 Jun 2026

Elené Cooke: What performance marketing sees – and what it doesn’t

Marketing

Elené Cooke: What performance marketing sees – and what it doesn’t

Issued by Lumico 18 Jun 2026

Marketing

Is it time for CMOs to demand outcomes, not activity, from their agencies?

Jaco Lintvelt, Issued by Incubeta 17 Jun 2026

DOOH.co.za becomes OOH Central: A new era for South Africa's OOH industry

OOH

DOOH.co.za becomes OOH Central: A new era for South Africa's OOH industry

Issued by Synapse Media 17 Jun 2026

ReachPlayers joins IAB Gaming Task Force to reshape how brands invest in gaming

Sponsorship

ReachPlayers joins IAB Gaming Task Force to reshape how brands invest in gaming

Issued by Reach Players 15 Jun 2026

Tiger Brands powers ahead with renewable energy rollout as seven manufacturing sites generate solar energy

Retailers

Tiger Brands powers ahead with renewable energy rollout as seven manufacturing sites generate solar energy

Issued by Tiger Brands 15 Jun 2026

Source: Supplied.

Construction & Engineering

Building with confidence: How LiDAR reduces risk across a project’s lifecycle

15 Jun 2026

MSCI Green Annual Property Index 2025 confirms a decade of outperformance by green-certified offices

Office Property

MSCI Green Annual Property Index 2025 confirms a decade of outperformance by green-certified offices

Issued by Catchwords 11 Jun 2026