Measurement | Bizcommunity

Measurement | Bizcommunity

News

Why CMOs need to rethink marketing effectiveness

Marketing

Why CMOs need to rethink marketing effectiveness

Musa Kalenga, Issued by Brave Group 19 hours

From broadcast to breakthrough: Realising the power of global sponsorship assets locally

Sponsorship

From broadcast to breakthrough: Realising the power of global sponsorship assets locally

Struan Campbell, Issued by Octagon 3 days

Advertising

Warc signals potential renaissance for programmatic advertising

3 days

Why trust and human instinct remain marketers’ most valuable assets

Media

Why trust and human instinct remain marketers’ most valuable assets

Dewald van Niekerk, Issued by Mediamark 10 Jul 2025

The finalists were announced on 9 July 2025. Source: Supplied

IAB Bookmarks Awards

All the 2025 Bookmark Awards finalists

9 Jul 2025

KITE 2025 - supporting industrial growth in manufacturing

Manufacturing

KITE 2025 - supporting industrial growth in manufacturing

Issued by KwaZulu-Natal Industrial Technology Exhibition 2025 7 Jul 2025

Baking media effectiveness into your video marketing strategy

Marketing

Baking media effectiveness into your video marketing strategy

Issued by Google 4 Jul 2025

How to break the data deadlock to unlock marketing profits

Marketing

How to break the data deadlock to unlock marketing profits

Issued by Incubeta 4 Jul 2025

Measurement that matters: Turning omnichannel campaigns into real-world results

Advertising

Measurement that matters: Turning omnichannel campaigns into real-world results

Issued by Vicinity Media 3 Jul 2025

Monitoring and learning for impact: Vodacom calls for bold shift in CSI

CSI & Philanthropy

Monitoring and learning for impact: Vodacom calls for bold shift in CSI

Issued by Trialogue 2 Jul 2025

South Africa’s TV planning world is going to fundamentally change

TV

South Africa’s TV planning world is going to fundamentally change

Issued by Advertising Media Forum 17 Jun 2025

Corporate & Commercial Law

Starlink's bid for SA entry: Public still has time to weigh in on EEIP policy

Ahmed Dhupli 17 Jun 2025

Introducing Media24 Adnami: High-impact display advertising redefined

Media

Introducing Media24 Adnami: High-impact display advertising redefined

Issued by Media24 12 Jun 2025

Part 2: Scopen - More long-term relationships between advertisers and creative agencies

Marketing & Media

Part 2: Scopen - More long-term relationships between advertisers and creative agencies

13 Jun 2025

Advertising

Global ad spend projected to hit $1.16tn, despite economic volatility

12 Jun 2025

The Nielsen Sports SA’s Annual Trends Breakfast featured a panel of (l to r) Tumelo Selikane - MD Nielsen Sports SA, Errol Madlala - commercial & marketing manager, SAFA, Mtunzi Jonas - chief commercial officer, Cricket South Africa, Bronson Mokabela - GM: marketing, communications & commercial, SASCOC and Ryan Cumming - head of marketing, SuperSport.

Sponsorship

Live consumption of sport continues to dominate

9 Jun 2025

Source: © 123rf The Marketing Research Foundation (MRF) has announced the 18th release of the Marketing All Product Survey (Maps)

Media

Maps reveals South African consumer behaviour and media trends

28 May 2025

White paper: Precision planning – how to build high-intent location-based campaigns

Media

White paper: Precision planning – how to build high-intent location-based campaigns

Issued by Vicinity Media 27 May 2025

Consumers prefer relevant local advertising – new research

Media

Consumers prefer relevant local advertising – new research

Issued by Spark Media 23 May 2025

The call is coming from inside the house. How to overcome silos to fast-track profits

Marketing

The call is coming from inside the house. How to overcome silos to fast-track profits

Jaco Lintvelt, Issued by Incubeta 21 May 2025

Achievement Awards Group and Heineken Beverages partner to empower tavern owners

Regulatory

Achievement Awards Group and Heineken Beverages partner to empower tavern owners

Issued by Achievement Awards Group 20 May 2025

Source: © 123rf Media Manager Africa (Pty) Ltd has released the latest Inflation Watch covering the year 2024...

Media

Inflation Watch for 2024: All media rates, performance and MIW Index increase

19 May 2025

Image source: rawpixel from

Management & Leadership

Why employee engagement surveys should not be an annual endeavour

14 May 2025

The Future of Measurement 2025, part of Warc’s Evolution of Marketing programme, highlights emerging trends in media and creative measurement (Image supplied)

Marketing

3 Media and creative measurement trends from Warc

9 May 2025

Media planners, take note: The Western Cape’s 2025 event calendar is a goldmine for OOH

OOH

Media planners, take note: The Western Cape’s 2025 event calendar is a goldmine for OOH

Steve Duck, Issued by Tractor Outdoor 30 Apr 2025

NIQ report reveals opportunities for private label FMCG growth in South Africa

Research

NIQ report reveals opportunities for private label FMCG growth in South Africa

Issued by NielsenIQ 24 Apr 2025

Diary of a CMO: What’s marketing’s contribution to profit?

Research

Diary of a CMO: What’s marketing’s contribution to profit?

Mary Kyriakidi, Issued by Kantar 23 Apr 2025

Source: © Retroviral The Sabre Awards Africa finalists have been announced, with Retroviral and Ogilvy each with seven finalists. Pictured: One of the finalists campaigns, The Eric Cantona Stunt for Showmax by T+W, Retroviral and Grid

PR & Communications

SA's PR agencies show their excellence in Sabre Awards Africa 2025 finalists list

22 Apr 2025

PR & Communications

Exclusive: Razor PR's Wynand Coetzer - 3 Lessons in measuring the impact of communications

Wynand Coetzer 15 Apr 2025

TDMC HQ’s 8 key digital marketing insights from the past year

Digital

TDMC HQ’s 8 key digital marketing insights from the past year

Issued by TDMC 9 Apr 2025

Tractor adds new key sites in SA’s main metros to its network

OOH

Tractor adds new key sites in SA’s main metros to its network

Issued by Tractor Outdoor 4 Apr 2025

Source: © The 2025 EMEA Sabre Awards saw South Africa’s public relations and communications agencies, Retroviral and Razor PR, fly the flag high

PR & Communications

Retroviral and Razor PR fly the flag at the Sabre EMEA Awards

Danette Breitenbach 3 Apr 2025

Octagon appoints Struan Campbell as managing director, Futures Sport and Entertainment

Marketing

Octagon appoints Struan Campbell as managing director, Futures Sport and Entertainment

Issued by Octagon 2 Apr 2025

How the profit-driven marketer can unlock growth with outperform marketing

Marketing

How the profit-driven marketer can unlock growth with outperform marketing

Issued by Incubeta 2 Apr 2025

Medshield unpacks the good, the bad and the necessary of cholesterol

Noncommunicable diseases

Medshield unpacks the good, the bad and the necessary of cholesterol

Issued by Stone 31 Mar 2025

NIQ unveils winners of the 8th Annual NIQ Design Impact Awards

Marketing

NIQ unveils winners of the 8th Annual NIQ Design Impact Awards

Issued by NielsenIQ 27 Mar 2025

The new digital dilemma: Proving marketing’s value in a profit-driven world

Marketing

The new digital dilemma: Proving marketing’s value in a profit-driven world

Jaco Lintvelt, Issued by Incubeta 13 Mar 2025

NIQ State of Retail: South African consumers shift to value as economic pressures persist

Research

NIQ State of Retail: South African consumers shift to value as economic pressures persist

Issued by NielsenIQ 11 Mar 2025

City Lodge Hotels achieves landmark B-BBEE Level 1 status

Hospitality

City Lodge Hotels achieves landmark B-BBEE Level 1 status

Issued by City Lodge Hotels 10 Mar 2025

Is public relations one of the most in-demand careers of 2025?

PR & Communications

Is public relations one of the most in-demand careers of 2025?

Adam Hunter, Issued by Hook, Line & Sinker 3 Mar 2025

POP Warehouse integration enhances Provantage’s retail offering

Retail

POP Warehouse integration enhances Provantage’s retail offering

Issued by Provantage 28 Feb 2025

Primedia Out-of-Home appoints Genevieve Coward as deputy chief executive officer

OOH

Primedia Out-of-Home appoints Genevieve Coward as deputy chief executive officer

Issued by Primedia Out-of-Home 24 Feb 2025

Airport Ads awarded Lanseria Airport media rights tender

OOH

Airport Ads awarded Lanseria Airport media rights tender

Issued by Provantage 24 Feb 2025

Vicinity Media disrupts DOOH measurement with industry leading data and analytics

OOH

Vicinity Media disrupts DOOH measurement with industry leading data and analytics

Issued by Vicinity Media 27 Feb 2025

Source: © Sitges Luxury Rentals Scopen has completed the 24th edition of Agency Scope in Spain. It found that Barcelona's agencies have longer relationships than other cities in the country

Marketing

Agency Scope Spain Part 2: Satisfaction with agencies as marketers adapt to changing times

20 Feb 2025

Doubling down on creativity and impact: Eskimi revamps its services for South African advertisers

Media

Doubling down on creativity and impact: Eskimi revamps its services for South African advertisers

Issued by Eskimi 17 Feb 2025

(Image supplied)

Radio & Audio

Warc: “Podcasts are having a moment" - but popularity not translating into ad revenue

17 Feb 2025

Havas Media Network launches data and technology practice in Africa

Media

Havas Media Network launches data and technology practice in Africa

Issued by Havas Johannesburg 12 Feb 2025

Branding

Key branding insights from the WEF, Davos 2025

10 Feb 2025