Influencer | Bizcommunity

Influencer | Bizcommunity

News

UGC vs influencer marketing: Why smart brands in 2026 are using both

Marketing

UGC vs influencer marketing: Why smart brands in 2026 are using both

Hayley Watters, Issued by Actorvate 18 hours

Scopen has just finished a new wave of the Agency Scope Study in China and found that the Chinese market is structurally organised around multi-partner ecosystems. Pictured: Zhujiang River and modern building of the financial district at night in Guangzhou, China. (Image source: © 123rf )

Marketing & Media

Agency Scope China 2025/26 | A multi-partner ecosystem with no single lead agency

16 hours

Why South African brands are evaluating digital-first PR agencies

PR & Communications

Why South African brands are evaluating digital-first PR agencies

Issued by Hook, Line & Sinker 1 day

The Odd Number secures 2 Bronze at 2026 Clio Awards

Advertising

The Odd Number secures 2 Bronze at 2026 Clio Awards

Issued by The Odd Number 8 May 2026

Why influencer marketing budgets shifting back to authentic creator-led content in 2026

Marketing

Why influencer marketing budgets shifting back to authentic creator-led content in 2026

Issued by Penquin 28 Apr 2026

EXCLUSIVE: Uniqlo rewrites the rules of global retail

Retailers

EXCLUSIVE: Uniqlo rewrites the rules of global retail

James Townsend 8 May 2026

How to choose a PR agency in South Africa: A strategic decision, not a procurement exercise

PR & Communications

How to choose a PR agency in South Africa: A strategic decision, not a procurement exercise

Issued by Hook, Line & Sinker 28 Apr 2026

(L to r:) Kabelo Makwane, ICT executive, Ricky Hendricks, Google Marketing Strategy & Partnerships in SSA, Alex Okosi, managing director, Africa, Google, Janet Booysen,Massmart marketing VP (acting) and Anwar Jappie, chair @ Effie Awards (Image source: LinkedIn

Education

First- of-its-kind training bridges gap between digital content and physical commerce

28 Apr 2026

Absa brings rewards-led value to South Africa’s booming beauty economy at Takealot House of Beauty

Financial Services

Absa brings rewards-led value to South Africa’s booming beauty economy at Takealot House of Beauty

Issued by OnPoint PR 24 Apr 2026

Marketing

From AI companionship to brand trust, Warc outlines 2026's key trends

24 Apr 2026

This is your way: Burger King launches Star Wars: The Mandalorian and Grogu menu

Food & bev. services

This is your way: Burger King launches Star Wars: The Mandalorian and Grogu menu

Issued by Burger King 23 Apr 2026

Branding

4 ways the “belief economy” is reshaping brand growth

Chelsea Lodewyk 23 Apr 2026

Social Media

South African influencers push back on unpaid deals, signal market shift

Kgothatso Tema 23 Apr 2026

The Sabre Awards EMEA shortlist includes top SA and African PR agencies (Image source: © Provoke Media

PR & Communications

SA and African agencies feature on Sabre Awards EMEA shortlist

20 Apr 2026

Marketing & Media

Radox appoints Samy as social agency of record

20 Apr 2026

IRL is better: Marc-Antoine Barrois' anti-social campaign redefines luxury retail

Retail Marketing

IRL is better: Marc-Antoine Barrois' anti-social campaign redefines luxury retail

13 Apr 2026

Levergy appoints Gaofetoge as head of PR

PR & Communications

Levergy appoints Gaofetoge as head of PR

Issued by Levergy 9 Apr 2026

160over90 was tasked with helping Visa and Marriott Bonvoy celebrate another successful year of both brands’ NFL partnerships. Source: 160over90

Advertising

Publicis Groupe makes a bold play in sports marketing

8 Apr 2026

Social Media

The influence era: Why creators are rewriting the rules of marketing

Michael Cost 1 Apr 2026

Beyond the bouquet: Unmasking the hidden dangers in times of celebration

Research

Beyond the bouquet: Unmasking the hidden dangers in times of celebration

Issued by Ogilvy South Africa 31 Mar 2026

IAB South Africa’s first Insights Series webinar of 2026, Upskilling & building talent in an AI world, takes place on Thursday, 2 April at 11 am (Image supplied)

Digital

IAB SA 2026 Insights Series: How to upskill and build talent in an AI world

31 Mar 2026

OnPoint PR appointed as official publicity partner for Netflix in sub-Saharan Africa

PR & Communications

OnPoint PR appointed as official publicity partner for Netflix in sub-Saharan Africa

Issued by OnPoint PR 27 Mar 2026

The IAB South Africa has announced full jury panel for The 2026 Bookmark Awards (Image supplied)

IAB Bookmarks Awards

#Bookmarks2026 | Jury chairs and jury members announced

26 Mar 2026

Marketing & Media

Why Easter is becoming a key marketing moment on TikTok

Jochen Bischoff 26 Mar 2026

Social and influencer marketing has become the fastest-growing sector of the global advertising industry (Source: @ The Alvin Report

Digital

Social-first: The future of brand building?

24 Mar 2026

Flash Gala’s marketing campaign reaches over 100 million globally

Agriculture

Flash Gala’s marketing campaign reaches over 100 million globally

23 Mar 2026

Consumers don't have an ad problem: Great ideas haven't changed, the industry has

Marketing & Media

Consumers don't have an ad problem: Great ideas haven't changed, the industry has

23 Mar 2026

How e-commerce is transforming the retail, media and ICT landscape in SA

E-commerce

How e-commerce is transforming the retail, media and ICT landscape in SA

Lungelo Dlamini 23 Mar 2026

Arora Online drives influencer success for Africa’s Business Heroes 2026 Summit

Digital

Arora Online drives influencer success for Africa’s Business Heroes 2026 Summit

Issued by Arora Online 20 Mar 2026

Black market beauty: Unlicensed injectors in South Africa's aesthetic industry

Aesthetic Medicine

Black market beauty: Unlicensed injectors in South Africa's aesthetic industry

Dr Judey Pretorius 19 Mar 2026

Africa’s creator boom gets a system: Dentsu X unveils The Creator Catalyst

Media

Africa’s creator boom gets a system: Dentsu X unveils The Creator Catalyst

Issued by Dentsu 17 Mar 2026

Jenny Griesel Communications recognised in 2026 SABRE Africa Award Nominations

PR & Communications

Jenny Griesel Communications recognised in 2026 SABRE Africa Award Nominations

Issued by Jenny Griesel Communications 16 Mar 2026

On 29 January 2025 in Kolda, Senegal, Khaby Lame joins a workshop for out-of-school girls organized as part of the ‘Salmaitou’ programme, an initiative engaging girls aged 15 to 19 in STEM (science, technology, engineering, and mathematics), innovation and leadership. Source: Unicef.

Branding

Khaby Lame is the world’s most followed TikToker: the story of a Senegalese‑born star who sold his identity

Fanny Georges 16 Mar 2026

#RAPTBizTrendsTV | The Culture Foundry Co's Luke van der Spuy: When Gen Z decides you're not cool anymore

BizTrendsTV

#RAPTBizTrendsTV | The Culture Foundry Co's Luke van der Spuy: When Gen Z decides you're not cool anymore

Danette Breitenbach 3 Mar 2026

South Africa's digital stars shine in first Humanz Top 20 Awards

Social Media

South Africa's digital stars shine in first Humanz Top 20 Awards

25 Feb 2026

Sharon Piehl, GM, FleishmanHillard South Africa says reputation is more than a shield; it’s a foundation for business opportunity (Image source: © 123rf )

PR & Communications

Reputation: More than a shield, a business opportunity

Sharon Piehl 23 Feb 2026

Behind the campaign: Reframing fairness in ride-hailing: The inDrive success story

Marketing

Behind the campaign: Reframing fairness in ride-hailing: The inDrive success story

Issued by inDrive 23 Feb 2026

(L to r:) Glenda Venn, global design curation director, JLL Design, Andrew Mageto, photographer, cinematographer, INKA Creative, and Yaa Boateng, CCO, managing director, The Storytellers (Image source: Lesley Svenson @ Bizcommunity)

The One Club for Creativity

ADC 105 African jury members on creativity and judging

19 Feb 2026

Gen Z is changing how consumers discover, trust and buy from brands. Ella Thomas, global sector specialist for consumer staples at Schroders, explores how this shift is reshaping loyalty, trend cycles and the future of consumer growth. (Source: )

Youth Marketing

Gen Z is reshaping the consumer playbook, from loyalty to algorithms

Ella Thomas 18 Feb 2026

Social media is no longer just a place to share updates; it is a key space where identity is crafted, negotiated and performed (Image source: © 123rf )

Social Media

How social media is quietly rewriting South African identity

13 Feb 2026

Gen Z isn’t cancelling brands loudly anymore they’re muting them. Nicole Glover, executive creative director of digital at Penquin shows how brands that don’t follow through risk disappearing from relevance. (Image supplied)

Marketing

7 ways brands can avoid being quietly muted by Gen Z in 2026

Nicole Glover 10 Feb 2026

Centurion welcomes Bossa Mall at Reds, a new era in dining and entertainment

Food & Wine

Centurion welcomes Bossa Mall at Reds, a new era in dining and entertainment

5 Feb 2026

Driving the future of creativity: Dentsu Creative SA ranks 5 in the region

Design

Driving the future of creativity: Dentsu Creative SA ranks 5 in the region

Issued by Dentsu 4 Feb 2026

“This isn’t the Wild West anymore”

Social Media

“This isn’t the Wild West anymore”

Issued by TDMC 4 Feb 2026

Data from Samy’s Marketing Trends 2026 shows influencer marketing is no longer experimental. (Source:

Marketing

How brands can future-proof their influencer marketing in 2026

4 Feb 2026

Tru-Cape hosts Harvard students for hands-on UK apple market research

Agriculture

Tru-Cape hosts Harvard students for hands-on UK apple market research

3 Feb 2026

Social media is now the arena in which discovery, trust-building, conversation and purchase coexist in a single motion; one uninterrupted swipe (Image supplied)

Digital

One uninterrupted swipe: Social media more than the top of the funnel

3 Feb 2026