Digital advertising | Bizcommunity

Digital advertising | Bizcommunity

News

Numbers are not the death of creativity. Bad measurement is

Marketing

Numbers are not the death of creativity. Bad measurement is

JG Bezuidenhout, Issued by Offernet 1 day

Ad fraud: The cheapest lead may be the most expensive lead you ever buy

Digital

Ad fraud: The cheapest lead may be the most expensive lead you ever buy

JG Bezuidenhout, Issued by Offernet 10 Sep 2026

A clean bill of health is not a diagnosis

Advertising

A clean bill of health is not a diagnosis

Issued by TruthsetsOnline.com 10 Sep 2026

AI is optimising for ad fraud… because you told it to

Artificial Intelligence

AI is optimising for ad fraud… because you told it to

JG Bezuidenhout, Issued by Offernet 26 Aug 2026

Competing with giants: How local brands can win in a high-budget digital landscape

Digital

Competing with giants: How local brands can win in a high-budget digital landscape

Issued by Traffic Brand 25 Aug 2026

PR & Communications

Why South African businesses need to bring WhatsApp calling into their communications mix

Issued by Telviva 14 May 2026

Make less, do more

Digital

Make less, do more

Rory MacRobert, Issued by M+C Saatchi Abel 5 Aug 2026

Meet Sebastian Krogh: Helping brands turn data into better decisions

Marketing

Meet Sebastian Krogh: Helping brands turn data into better decisions

Issued by Vicinity Media 30 Jul 2026

The Interactive Advertising Bureau South Africa (IAB SA) has announced the finalists for the 2026 Bookmark Awards (Image supplied)

Digital

#Bookmarks2026 | All the IAB South Africa 2026 Bookmark Awards finalists

17 Jul 2026

RollerAds launches a full-cycle ad platform with traffic, offers, and monetisation in one workspace

Digital

RollerAds launches a full-cycle ad platform with traffic, offers, and monetisation in one workspace

Issued by PRNEWS 15 Jul 2026

365 Digital appointed authorised Google Ads sales representative across 4 African markets

Advertising

365 Digital appointed authorised Google Ads sales representative across 4 African markets

Issued by 365 Digital 15 Jul 2026

Stop sleeping on SA music, it's not just background noise

Music

Stop sleeping on SA music, it's not just background noise

Martin Myers 3 Jul 2026

#BehindtheIMC | VML’s Jarred Cinman: Caring is the industry’s real superpower

IMC Conference

#BehindtheIMC | VML’s Jarred Cinman: Caring is the industry’s real superpower

19 Jun 2026

South Africa’s consumer class youth is playing snakes and ladders

Youth Month

South Africa’s consumer class youth is playing snakes and ladders

Issued by BrandMapp 17 Jun 2026

ReachPlayers joins IAB Gaming Task Force to reshape how brands invest in gaming

Sponsorship

ReachPlayers joins IAB Gaming Task Force to reshape how brands invest in gaming

Issued by Reach Players 15 Jun 2026

Digital advertising's measurement problem is larger than the industry recognises

Digital

Digital advertising's measurement problem is larger than the industry recognises

Marc Dhalluin, Issued by TruthsetsOnline.com 11 Jun 2026

South Africa’s spam-call era is over and call centres must evolve or die

Direct Marketing

South Africa’s spam-call era is over and call centres must evolve or die

JG Bezuidenhout, Issued by Offernet 11 Jun 2026

South African television personality Xolani Maphanga stars in the ad. Source: YouTube.

Branding

X Repo star fronts Network X OOH's new brand campaign

10 Jun 2026

The era of marketing opinion is ending. Revenue science comes next

Marketing

The era of marketing opinion is ending. Revenue science comes next

JG Bezuidenhout, Issued by Offernet 8 Jun 2026

Digital marketing in South Africa – the best way to reach the right audience

Online Media

Digital marketing in South Africa – the best way to reach the right audience

Issued by Broad Media 28 May 2026

5 ways to tap into Africa’s Ctv wave before everyone else does

Media

5 ways to tap into Africa’s Ctv wave before everyone else does

27 May 2026

South Africa’s top companies all have 1 thing in common

Online Media

South Africa’s top companies all have 1 thing in common

Issued by Broad Media 21 May 2026

Perion, Mediamark and McSorely Media launch exclusive AI advertising partnership across Africa

Artificial Intelligence

Perion, Mediamark and McSorely Media launch exclusive AI advertising partnership across Africa

Issued by Mediamark 15 May 2026

SuperSport’s new advertising campaign will launch to coincide with the start of the Fifa World Cup 2026 (Image supplied)

Advertising

Supersport's Fifa World Cup Sleep can wait campaign launches

11 May 2026

Vicinity Media's Omnichannel Analytics measures the real-world impact of omnichannel advertising

OOH

Vicinity Media's Omnichannel Analytics measures the real-world impact of omnichannel advertising

Neil Clarence, Issued by Vicinity Media 25 May 2026

The most expensive lie in marketing

OOH

The most expensive lie in marketing

Dustin Martin, Issued by Tractor Outdoor 21 Apr 2026

You're spending more to be heard less. That's not a growth strategy

Digital

You're spending more to be heard less. That's not a growth strategy

Musa Kalenga, Issued by Brave Group 21 Apr 2026

40% of South Africa's programmatic ad spend is wasted and most boards don't know it

Digital

40% of South Africa's programmatic ad spend is wasted and most boards don't know it

Issued by DY/DX 16 Apr 2026

Navigating global retail trends for local success in 2026

Trends

Navigating global retail trends for local success in 2026

Peter Ludi 8 Apr 2026

Digital marketing in South Africa – No longer optional for top companies

Online Media

Digital marketing in South Africa – No longer optional for top companies

Issued by Broad Media 25 Mar 2026

How e-commerce is transforming the retail, media and ICT landscape in SA

E-commerce

How e-commerce is transforming the retail, media and ICT landscape in SA

Lungelo Dlamini 23 Mar 2026

On the Dot Door2Door: New research findings 2026

Research

On the Dot Door2Door: New research findings 2026

Issued by On the Dot 18 Mar 2026

Make every advertising rand work harder

Advertising

Make every advertising rand work harder

Gillian Rightford, Issued by Association for Communication and Advertising 10 Mar 2026

Liat Madinane is the founder of Ascent Africa. Source: Supplied.

Marketing

#Newsmaker: The next ascent for agency founder Liat Madinane

Karabo Ledwaba 9 Mar 2026

Primedia unveils transformative digital vision at industry showcase

Radio & Audio

Primedia unveils transformative digital vision at industry showcase

Issued by Primedia Broadcasting 5 Mar 2026

Cape Union Mart and Offernet turn real-time weather into revenue

Advertising

Cape Union Mart and Offernet turn real-time weather into revenue

Issued by Offernet 26 Feb 2026

Media

Warc Report | Amazon soars as YouTube stumbles in Q4

11 Feb 2026

#BizTrends2026 | Tom Kaneshige on how CMOs seized strategy in an age of chaos

Marketing

#BizTrends2026 | Tom Kaneshige on how CMOs seized strategy in an age of chaos

Tom Kaneshige 22 Jan 2026

Marketing

The precision trap: Why the collapse of attribution is reviving the brand

Musa Kalenga, Issued by Brave Group 20 Jan 2026

SA agencies shine on the global stage at the International Echo Awards 2025

Direct Marketing

SA agencies shine on the global stage at the International Echo Awards 2025

Issued by DMASA 16 Jan 2026

#BizTrends2026 | Motherland Omni's Mpho Mothapo: Radio Trends in 2026

Media

#BizTrends2026 | Motherland Omni's Mpho Mothapo: Radio Trends in 2026

Mpho Mothapo, Issued by Motherland OMNi 16 Jan 2026

In 2026 the CMO Council reflects on 25 years of an evolving and defining role for the chief marketing officer in the C-Suite (Image source: © CMO Council )

Marketing

CMO Council's 25th anniversary reflects on CMOs evolutionary role

15 Jan 2026

EXCLUSIVE: IAB South Africa releases the first Bookmarks Digital Rankings 2025

IAB Bookmarks Awards

EXCLUSIVE: IAB South Africa releases the first Bookmarks Digital Rankings 2025

11 Dec 2025

Media

Big Tech, AI, and violence: How South African journalism is being tested

Karabo Ledwaba 5 Dec 2025

Adbot wins Top Women Business in ICT and E-commerce 2025

Marketing

Adbot wins Top Women Business in ICT and E-commerce 2025

Issued by AdBot 5 Dec 2025

Brave Group secures top rank in digital, AI, and transformation in 2025/26 Agency Scope Study

Digital

Brave Group secures top rank in digital, AI, and transformation in 2025/26 Agency Scope Study

Issued by Brave Group 5 Dec 2025

AI Overviews are rewriting the rules of search marketing – here’s how to adjust your strategy

Marketing

AI Overviews are rewriting the rules of search marketing – here’s how to adjust your strategy

Natascha Torres 2 Dec 2025