Brand loyalty | Bizcommunity

Brand loyalty | Bizcommunity

News

Source: © 123rf The Marketing Research Foundation (MRF) has announced the 18th release of the Marketing All Product Survey (Maps)

Media

Maps reveals South African consumer behaviour and media trends

28 May 2025

Source: © KFC Collectively, 16.28 million South African adults have eaten from the top 5 fast food outlets, roughly the same number that voted in the 2024 South African elections

Food & bev. services

South Africans love their fast food... especially KFC

28 May 2025

Branding

15th Annual Brand Africa 100 | Africa’s Best Brands: African optimism vs declining brand loyalty

27 May 2025

Consumers prefer relevant local advertising – new research

Media

Consumers prefer relevant local advertising – new research

Issued by Spark Media 23 May 2025

Education

Dentsu School of Influence Kenya sends off first graduates with 40 brand deals in hand

Issued by Dentsu 22 May 2025

The rise of the digital showroom: the new frontline for driving car sales

Dealers

The rise of the digital showroom: the new frontline for driving car sales

Mongezi Mtati, Issued by Rogerwilco 15 May 2025

Forbes: Why grocery data is a goldmine for digital marketers in financial services

Financial Services

Forbes: Why grocery data is a goldmine for digital marketers in financial services

Jon Jacobson, Issued by Omnisient 13 May 2025

Spar’s strategy to boost private label sales in SA

Retailers

Spar’s strategy to boost private label sales in SA

Max Oliva 24 Apr 2025

Research

Family-driven brand loyalty – the power of shared values

Issued by KLA 23 Apr 2025

Source: © 123rf Melanie Campbell, Rapt Creative says in today’s hyper-fragmented, choice-saturated marketplace, loyalty doesn’t just happen, it’s engineered

Branding

6 ways to build brand loyalty that lasts

Melanie Campbell 17 Apr 2025

#BizTrends2025: Discovery CEO Hylton Kallner on the future of spending

Marketing

#BizTrends2025: Discovery CEO Hylton Kallner on the future of spending

15 Apr 2025

#BizTrends2025: Discovery - Visa: 2025 the year of returning to the office

Marketing

#BizTrends2025: Discovery - Visa: 2025 the year of returning to the office

Danette Breitenbach 10 Apr 2025

Source: © 123rf Trust in advertising has dropped by eight percent, despite the claim that 71% appreciate brands that engage in social issues, over half still feel underrepresented in advertising, highlighting a disconnect

Advertising

Advertising trust drops 8% - indicates a disconnect with consumers

10 Apr 2025

Is it the end of traditional CX and the rise of consumer dictatorship?

CRM

Is it the end of traditional CX and the rise of consumer dictatorship?

Dheeraj Gowrie 9 Apr 2025

Alphabet soup: Decoding a generation that’s rewriting the rules

Branding

Alphabet soup: Decoding a generation that’s rewriting the rules

Laura Fernandes, Issued by Sunshinegun 4 Apr 2025

Marketing budgets: A catalyst for ESG transformation

ESG

Marketing budgets: A catalyst for ESG transformation

Sipetile Sixishe, Issued by Motherland OMNi 3 Apr 2025

2024 Effie South Africa Ipsos Trends Report reveals what drives effective marketing

Marketing

2024 Effie South Africa Ipsos Trends Report reveals what drives effective marketing

Issued by Association for Communication and Advertising 3 Apr 2025

MegaVision Media powers the in-store Unilever Sunlight 5-in-1 Washing Powder launch

In-store Media

MegaVision Media powers the in-store Unilever Sunlight 5-in-1 Washing Powder launch

Issued by MegaVision Media 1 Apr 2025

The future of digital journalism and the role of web monetisation

Media

The future of digital journalism and the role of web monetisation

Alex Lakatos, Issued by MANGO-OMC 28 Mar 2025

Marketing

Community-generated content: The new currency in Brand Influence

Issued by Brand Influence Agency 25 Mar 2025

Study reveals South Africans, specifically females, are big tequila fans

Research

Study reveals South Africans, specifically females, are big tequila fans

20 Mar 2025

SOLshop aims to empower SA's food producers with direct market access

E-commerce

SOLshop aims to empower SA's food producers with direct market access

20 Mar 2025

How GoodApp plans to formalise SA’s informal service sector

Informal Retailing

How GoodApp plans to formalise SA’s informal service sector

Shaheen Price 17 Mar 2025

Source: © 123rf Ogilvy One’s global CTO Ravi Pal will present a virtual session at Adobe Summit 2025 in Las Vegas from today, Monday, 17 March to Thursday, 20 March on strategies for future-proofing AI and delivering customer-centric growth

Artificial Intelligence

Ogilvy One CTO Ravi Pal: Strategies for future-proofing AI and delivering customer-centric growth

17 Mar 2025

Sam Hospitality brings world-class safari lodge training to East Africa

Skills Training

Sam Hospitality brings world-class safari lodge training to East Africa

Issued by Sam Hospitality 14 Mar 2025

5 signs you haven’t nailed down your SME target market yet

SMEs

5 signs you haven’t nailed down your SME target market yet

Issued by Domains.co.za 6 Mar 2025

Source: © 123rf Essi Koster, paid media specialist at Special Effects Media, gives some key considerations around video content and how brands can harness this engaging format to achieve their marketing goals

Media

How business can harness video content to to achieve its marketing goals

Essi Koster 4 Mar 2025

Banking

2025 CE Index reveals top performers in banking customer satisfaction

28 Feb 2025

A look at wellbeing programme rewards that make you save smarter

Banking & Finance

A look at wellbeing programme rewards that make you save smarter

Jaco Oosthuizen 28 Feb 2025

From paid media to Pavlov: The psychology of performance marketing

Marketing

From paid media to Pavlov: The psychology of performance marketing

Issued by Correlate 18 Feb 2025

Branding

Diary of a CMO: How can I protect my brand against copycats?

Mary Kyriakidi and Peter Aiken, Issued by Kantar 18 Feb 2025

Branding

A boycott campaign fuels tension between Black shoppers and Black-owned brands – evoking the long struggle for ‘consumer citizenship'

Timeka N. Tounsel 13 Feb 2025

What makes or breaks a product launch?

Marketing

What makes or breaks a product launch?

Dr Nicki Morley and Janeke de Jong, Issued by Kantar 11 Feb 2025

#BizTrends2025: Digital marketing and advertising trends for SMEs

SMEs

#BizTrends2025: Digital marketing and advertising trends for SMEs

Charmagne Mazhindu 31 Jan 2025

DEI

The 'woke-ism' debate in brand communications: Navigating inclusivity in a polarised world

Issued by Brandfundi 30 Jan 2025

Actorvate Influencer Marketing embraces the rise of UGC with new division for brands

Marketing

Actorvate Influencer Marketing embraces the rise of UGC with new division for brands

Issued by Actorvate Influencer Marketing 29 Jan 2025

Mastering Valentine’s Day deliveries: expert tips for on-time gifts

Retail

Mastering Valentine’s Day deliveries: expert tips for on-time gifts

28 Jan 2025

Ogilvy Africa Network launches Ogilvy One in SSA with Jason Smit as managing partner

CRM, CX, UX

Ogilvy Africa Network launches Ogilvy One in SSA with Jason Smit as managing partner

28 Jan 2025

Pat Mahlangu is the CEO of Lerato Agency and Top 16 YOBA's. Source: Supplied

Marketing

#BizTrends2025: Pat Mahlangu - Trends end, focus on brand building

Pat Mahlangu 20 Jan 2025

#BizTrends2025: Field Force’s Ged Nooy gives 5 standout retail trends driving leadership in 2025

Marketing

#BizTrends2025: Field Force’s Ged Nooy gives 5 standout retail trends driving leadership in 2025

Ged Nooy 17 Jan 2025

Source: © Alphi Social media and content creation can be a lucrative activity, but the transition from full-time corporate employment to independent content creator is not easy says Sipho Alphi Mkhwanazi, who gives 10 tips to help with the transition

Digital

10 tips to pivot from corporate to full-time content creation

Sipho Alphi Mkhwanazi 8 Jan 2025

The benefits of 4IR and 5IR in manufacturing

Design & Manufacturing

The benefits of 4IR and 5IR in manufacturing

Mark Wilson 13 Dec 2024

Retail

From local is lekker to hyper-localisation: Township consumer trends to watch this festive season

Mongezi Mtati 12 Dec 2024

Time to get creative about raising standards in the creative industry

Advertising

Time to get creative about raising standards in the creative industry

Luca Gallarelli and Carl Willoughby, Issued by Association for Communication and Advertising 4 Dec 2024

Source: © 123rf Anke Nel, HOD: group media strategy, Rapt Creative says campaigns today should be nimble, and ready to adapt swiftly

Advertising

EXCLUSIVE: Advertising as much about adaptability as it is about creativity

Anke Nel, 29 Nov 2024

Michel van Rijmenant, CEO of Chimera Creative outlines practical strategies for combining design, interactivity and storytelling to elevate B2B narratives (Image supplied)

Publishing

The changing role of annual reports in driving B2B narratives

Michel van Rijmenant 28 Nov 2024

Youth Marketing

Innovation for a new generation: How Gen Z is redefining brand loyalty in the digital age

Senamile Zungu and Zine Magadlela, Issued by Kantar 27 Nov 2024

Unlocking the future of retail with geospatial data

Research

Unlocking the future of retail with geospatial data

Craig Schwabe 26 Nov 2024