Audience segmentation | Bizcommunity

Audience segmentation | Bizcommunity

News

CRM, CX, UX

Digital footprints not as reliable as believed, warns new marketing study

Karabo Ledwaba 3 Apr 2025

Source: © CIO SA Vincent Maher, True I/O CEO and the leader of the MMA AI Leadership Consortium looks at the five trends driving the reshaping of marketing through AI

Digital

#BizTrends2025:True I/O's Vincent Maher - 5 AI trends shaping marketing in 2025

Vincent Maher 13 Jan 2025

Precision boost: Mastering search marketing on Google and Bing

Marketing

Precision boost: Mastering search marketing on Google and Bing

Samantha Qeja, Issued by Dentsu 9 Oct 2024

New client acquisition: TDMC enters financial service sector and makes waves in just 4 months

Digital

New client acquisition: TDMC enters financial service sector and makes waves in just 4 months

Issued by TDMC 16 Sep 2024

Advertising

Brand safety, signal loss dominate concerns as Warc releases The future of programmatic 2024 report

14 Aug 2024

#Bookmarks2024: 3 benefits of audience segmentation

IAB Bookmarks Awards

#Bookmarks2024: 3 benefits of audience segmentation

Michelle Swart 13 Aug 2024

Vicinity Media: How we use DOOH in our retail solution

Retail

Vicinity Media: How we use DOOH in our retail solution

Sharné Daniels, Chanté Naidoo & Olav Westphal, Issued by Vicinity Media 5 Jul 2024

#BizTrends2024: Jordan Major - Instead of trying to do everything, do the simple things exceptionally well

Digital

#BizTrends2024: Jordan Major - Instead of trying to do everything, do the simple things exceptionally well

Issued by RAPT Creative Agency 17 Jan 2024

Solving the multi-agency dilemma for CMOs

Marketing & Media

Solving the multi-agency dilemma for CMOs

Paul Middleton, Issued by Ebony+Ivory 16 Nov 2023

Scott Thwaites is the founder of EDC Squared. Source: Supplied.

Digital

#Newsmaker: Former TikTok senior leader Scott Thwaites launches EDC squared

Karabo Ledwaba 14 Nov 2023

Why email should form a key part of your e-commerce marketing strategy

Marketing

Why email should form a key part of your e-commerce marketing strategy

Issued by TDMC 22 Aug 2023

Image supplied. A scene from the 2022 New Gen Digital Awards

Digital

New Gen Awards open for entries with 3 new categories

13 Jun 2023

Middle East and Africa sees 21% digital commerce growth despite global dip - Salesforce

Research

Middle East and Africa sees 21% digital commerce growth despite global dip - Salesforce

24 Apr 2023

Has screen fatigue turned up the volume for radio advertising?

Radio & Audio

Has screen fatigue turned up the volume for radio advertising?

Deirdre King, Issued by Jacaranda FM 25 Mar 2022

How to boost profitability through customer engagement

CRM, CX, UX

How to boost profitability through customer engagement

Greg Gatherer 17 Mar 2022

Source: © Mikko Lemola

CRM, CX, UX

Technology key to brands' CRM

2 Dec 2021

Research

CMO Council report: What is trending in customer spending?

18 Nov 2021

Source: ©Pop Nukoonrat

Banking

New financial tribes in banking identified

12 Nov 2021

Using data to inform customer journey planning from a cultural perspective

CRM, CX, UX

Using data to inform customer journey planning from a cultural perspective

Virginia Alvarez 4 Nov 2021

Siew Ting Foo, Rajoielle Register, Sarita Rao, and Ron Amram.

PR & Communications

Jury chairs of Warc Awards for Media named

20 May 2021

The shift to a Digital Platform Economy

4th Industrial Revolution

The shift to a Digital Platform Economy

Kirtan Sita 14 May 2020

Danilo Acquisto – CEO and co-founder of Special Effects Media South Africa - YouTube Specialists.

Trends

#BizTrends2020: Top digital video and influencer marketing trends to consider

Danilo Acquisto 9 Jan 2020

Vicinity. Now pinpointing your audience

Advertising

Vicinity. Now pinpointing your audience

Issued by Vicinity Media 25 Nov 2019

Personalised programmatic advertising

Advertising

Personalised programmatic advertising

Issued by Dentsu 11 Nov 2019

Make your pronouns personal

Marketing

Make your pronouns personal

Leigh Crymble 18 Apr 2019

Meet BreadCrumbs: South Africa's first behavioural linguistics firm

Marketing

Meet BreadCrumbs: South Africa's first behavioural linguistics firm

Issued by BreadCrumbs 2 Apr 2019

From Europe to SA with love: 3 tips for South African marketers in 2019

Trends

From Europe to SA with love: 3 tips for South African marketers in 2019

Lisa Steingold 2 Jan 2019

Print is dying and radio is next!

Radio & Audio

Print is dying and radio is next!

Marino Sigalas 28 Dec 2018

#FutureFit Yourself: How to choose your DMP w/ Wayne Hull

Digital

#FutureFit Yourself: How to choose your DMP w/ Wayne Hull

Carmen Murray 22 Nov 2018

Recognising, rewarding and retaining your 'high value' customers

CRM

Recognising, rewarding and retaining your 'high value' customers

7 Sep 2018

Latest Warc trends report shifts focus to online video advertising

Research

Latest Warc trends report shifts focus to online video advertising

23 Aug 2018

BBM and Eskimi partner in Nigeria

Mobile

BBM and Eskimi partner in Nigeria

20 Jun 2018

The evolution of digital agencies

Digital

The evolution of digital agencies

Tichaona Savanhu 31 May 2018

Marketing

"Let me tell you a story..." Why marketing fails without digital storytelling

Leigh Andrews 5 Apr 2018

#BizTrends2018: How to manoeuvre through 2018 and come out the other side

Trends

#BizTrends2018: How to manoeuvre through 2018 and come out the other side

Natasha Fourie 5 Feb 2018

Seamless data integration key in differentiating e-commerce customer experience

E-commerce

Seamless data integration key in differentiating e-commerce customer experience

Kerry Hope 23 Jun 2017

ACME adds sweetener to digital buying with AddSuite

Digital

ACME adds sweetener to digital buying with AddSuite

Issued by ACME Digital 19 Jun 2017

#BizTrends2017: The five digital trends that will shape your year

Trends

#BizTrends2017: The five digital trends that will shape your year

Tom Fels 1 Feb 2017

Afrillennials: who they are and how to hire them

Talent Acquisition

Afrillennials: who they are and how to hire them

Andy Coe 6 Sep 2016

Media

MEC Wavemaker wins Wilkinson Sword

19 Aug 2016