MRF | Bizcommunity

MRF | Bizcommunity

News

Source: © 123rf The Marketing Research Foundation (MRF) has announced the 18th release of the Marketing All Product Survey (Maps)

Media

Maps reveals South African consumer behaviour and media trends

28 May 2025

Source: © KFC Collectively, 16.28 million South African adults have eaten from the top 5 fast food outlets, roughly the same number that voted in the 2024 South African elections

Food & bev. services

South Africans love their fast food... especially KFC

28 May 2025

Eighty20 reveals SA’s tea sipping habits

Research

Eighty20 reveals SA’s tea sipping habits

26 May 2025

Source: © 123rf Join The Marketing Research Foundation’s (MRF) webinar on Thursday, 22f May as they announce the upcoming release of the latest Marketing All Product Survey (Maps)

Media

Maps shows radio and TV's resilience

21 May 2025

South Africans really do love their denim

Fashion & Homeware

South Africans really do love their denim

2 May 2025

Unlocking the future of retail with geospatial data

Research

Unlocking the future of retail with geospatial data

Craig Schwabe 26 Nov 2024

Insights into SA's alcohol consumption this festive season

Trends

Insights into SA's alcohol consumption this festive season

14 Nov 2024

Source: © 123rf South Africans are demonstrating resilience and adaptability in response to inflationary pressures, but this has led to a decline in alcohol and fast food purchases

Retail

Inflationary pressures see alcohol and fast food purchases decline

Danette Breitenbach 12 Nov 2024

Source: © 123rf Competition for viewership remains fragmented across various platforms, as multi-platform behaviour highlights high levels of social media interaction while watching television and radio listening

Media

Maps highlights high levels of social media interaction while watching TV and radio listening

Danette Breitenbach 11 Nov 2024

Media

Ad evolution: Digital overtakes traditional media

22 Oct 2024

Source: © 123rf

TV

Loadshedding pause leads to TV viewership rise, but challenges remain

18 Oct 2024

Inflation is impacting coffee prices and consumption in South Africa

FMCG

Inflation is impacting coffee prices and consumption in South Africa

2 Oct 2024

2024 Äänit Prize winners Chido Dzinotyiwei (left) and Ismail Dumutu (right) with Judy Sikuza, CEO of the Mandela Rhodes Foundation (middle) (Image supplied)

ESG & Sustainability

Mandela Rhodes Foundation 2024 Äänit Prize winners announced

18 Sep 2024

Finance

Navigating short-term insurance: Insights into SA's consumer behaviour

26 Aug 2024

Gen Z is spending less on TVs and buying a handful of devices that can do more things. Source: Tech Daily/Unsplash

Mobile & Apps

Maps finds load shedding accelerated the Gen Z shift to streaming

9 Jul 2024

Insights into SA's favourite fast food outlets

Food & bev. services

Insights into SA's favourite fast food outlets

12 Jun 2024

Source: © 123rf Streaming video and social platforms carving out their space in the video viewing universe, shows the Maps May 2024 release

Research

Maps May 2024: Media consumption stable despite increasing financial strain on consumers

23 May 2024

Higher Education

SU collects and diverts more than 1 000 tonnes of waste each year from its campuses

Issued by Stellenbosch University 29 Apr 2024

The evolution of South Africans' interest in sport

Sport

The evolution of South Africans' interest in sport

26 Apr 2024

Deadline approaches for 2025 Mandela Rhodes Foundation Scholarship

Bursaries, Scholarships & Finance

Deadline approaches for 2025 Mandela Rhodes Foundation Scholarship

8 Apr 2024

Latest Maps data reveals key insights into consumer media habits

Research

Latest Maps data reveals key insights into consumer media habits

22 Mar 2024

Fashion and textiles loses lustre, while groceries grow steadily

Research

Fashion and textiles loses lustre, while groceries grow steadily

7 Feb 2024

Revolutionising retail store planning in SA’s clothing industry

Retail

Revolutionising retail store planning in SA’s clothing industry

Craig Schwabe 18 Dec 2023

Source: © 123rf Tthe Marketing Research Foundation’s (MRF) latest iteration of the Marketing All Product Survey 1(Maps) is available

Marketing

Latest Maps shows recovery from recent global events and ongoing economic pressures on consumers

12 Dec 2023

Unlocking SA's township economy: the power of consumer insights

Trends

Unlocking SA's township economy: the power of consumer insights

Craig Schwabe 29 Nov 2023

Meet Jessica Ilunga: The storyteller-urbanist committed to unlocking new narratives in and about our cities

Higher Education

Meet Jessica Ilunga: The storyteller-urbanist committed to unlocking new narratives in and about our cities

Issued by Hasso Plattner d-school Afrika 16 Oct 2023

Marketing

MRF announces latest MAPS release date

27 Sep 2023

Source: © 123rf The Broadcast Research Council of South Africa (BRC) has commissioned a new Television Establishment Survey (ES) as well as other research

Research

BRC commissions television universe update and other research

15 Aug 2023

Source: © 123rf The latest Maps shows consumer behaviour shifts in shopping

Research

Maps shows changes in consumer behaviour, shopping patterns and media consumption

4 Aug 2023

The route to CEO via marketing

Events & Conferencing

The route to CEO via marketing

Issued by IMC Conference 20 Jul 2023

Image source: mali maeder from

Circular Economy & Waste Management

3 steps to meeting your waste management targets

28 Mar 2023

In South Africa, the local WFA affiliate, MASA has taken custody of the second WFA Global Diversity, Equity & Inclusion (DEI) Census in this country, in an alliance with sister industry bodies, the ACA, ARB, IAB, IMC, Kantar South Africa and MRF. Source:

Marketing

South African marketing industry alliance supports second WFA Global Diversity, Equity & Inclusion (DEI) Census

17 Mar 2023

Source © Scott Graham The Marketing Research Foundation (MRF) has decided to prioritise the implementation of the auditors’ recommendations to further improve the stability and reliability of its Marketing All Product Survey (Maps)

Research

MRF implements auditors' recommendation, delays Maps release

6 Dec 2022

Research

MRF Maps audit goes smoothly

14 Oct 2022

5 young African leaders shortlisted for Äänit Prize

NGO, NPO & Social Enterprise

5 young African leaders shortlisted for Äänit Prize

8 Sep 2022

Marketing

MRF Maps data to be released in September

23 Aug 2022

Image supplied: Johann Koster, MRF CEO

Marketing

MRF releases new Maps data

7 Jun 2022

Update on the MRF and MAPSTM

Research

Update on the MRF and MAPSTM

11 Apr 2022

A good year expected for the MRF and MAPSTM

Research

A good year expected for the MRF and MAPSTM

14 Feb 2022

#BizTrends2022: Circularity, industrial symbiosis and carbon reduction will drive waste management in 2022

Trends

#BizTrends2022: Circularity, industrial symbiosis and carbon reduction will drive waste management in 2022

Brian Kusel 5 Jan 2022

Source: © Mark Bowden

Research

Age & family status: most common reported forms of discrimination

20 Dec 2021

Johann Koster, CEO of MRF

Marketing

Maps: all the data in one place!

3 Nov 2021

Rewoven wins inaugural Äänit Prize

Awards

Rewoven wins inaugural Äänit Prize

26 Oct 2021

SA research - It's time for collaboration

Research

SA research - It's time for collaboration

Karen Phelan, Issued by Advertising Media Forum 25 Oct 2021

Finalists for inaugural Äänit Prize announced

Awards

Finalists for inaugural Äänit Prize announced

19 Oct 2021

All the data, all in one place!

Research

All the data, all in one place!

Issued by Owlhurst Communications 11 Oct 2021

Johann Koster, CEO of MRF

Marketing

Maps latest data now available

30 Jun 2021

Johann Koster, CEO of MRF

Marketing

Marketing Research Foundation data to be released in June

19 May 2021