FIFA World Cup | Bizcommunity

FIFA World Cup | Bizcommunity

News

Adidas has shifted its $512m global media agency business to the Omnicom Media Group (Image@ Think Marketing )

Marketing & Media

Adidas shifts $512m global media account to new agency

4 hours

IP Law

Intellectual property and contract law: Lessons from Fifa's clean stadium rule

Herman Blignaut 6 hours

Promotions & Activations

Lego and McDonald’s tap into collectable culture to win the 2026 Fifa World Cup

Maroefah Smith 2 Jul 2026

Africa’s football boom is creating value that local markets miss

Sport

Africa’s football boom is creating value that local markets miss

Chigozirim Bodart 2 Jul 2026

The community's living room NAD malls bring the Fifa World Cup closer to home

Retailers

The community's living room NAD malls bring the Fifa World Cup closer to home

Issued by Catchwords 26 Jun 2026

Egypt's Mohamed Salah celebrates after the World Cup Group G match between New Zealand and Egypt. Image credit: Reuters/Anne-Marie Sorvin

Inclusion, Empowerment & Social Justice

Love wins at the World Cup “Pride Match” between Egypt and Iran

26 Jun 2026

Darren Olivier, Danielle van Deventer and Mandla Ngidi, Adams and Adams, law experts, provide a practical legal guide for Fifa World Cup marketing (Image @ Indian Express

Marketing

World Cup marketing: Finding the balance between cultural moments and legal boundaries

Darren Olivier, Danielle van Deventer and Mandla Ngidi 12 Jun 2026

Bafana Bafana take on Mexico tonight, Thursday, 11 June. Picture: The 2026 Fifa World Cup Bafana Bafana squad (Image @ Kaya 959

Digital

Fifa World Cup sees surge in search for Bafana Bafana

11 Jun 2026

Sport

Let’s Go Bafana Bafana!

Sandile Nene 11 Jun 2026

MTN customers get 1GB of free DStv Stream data to watch the Fifa World Cup 2026 when they top up

Streaming

MTN customers get 1GB of free DStv Stream data to watch the Fifa World Cup 2026 when they top up

Issued by DStv 15 Jun 2026

#Orchids&Onions: Sixty60 taps into Fifa nostalgia, Liberty loses the message

#OrchidsandOnions

#Orchids&Onions: Sixty60 taps into Fifa nostalgia, Liberty loses the message

Brendan Seery 11 Jun 2026

McDonald’s South Africa brings Fifa World Cup 2026 home with fan experiences and collectibles

FMCG

McDonald’s South Africa brings Fifa World Cup 2026 home with fan experiences and collectibles

Issued by McDonald's South Africa 10 Jun 2026

Media

Which SA brand or agency will win the Caxton Cup?

Issued by Caxton Media 10 Jun 2026

KFC brings chickens to the field. Source: YouTube.

Advertising

Fifa World Cup 2026 | Go sports, go culture, go brands!

Karabo Ledwaba 10 Jun 2026

McDonald's launches Sing Loud Sing Proud to help South Africans learn their national anthem

FMCG

McDonald's launches Sing Loud Sing Proud to help South Africans learn their national anthem

Issued by McDonald’s South Africa 9 Jun 2026

Checkers goes to Mexico. Source: Supplied.

Advertising

WATCH | Checkers Sixty60 honours Tshabalala moment with World Cup-themed campaign

9 Jun 2026

Powerade unveils 'Power your Fate' campaign for Fifa World Cup 26

Marketing

Powerade unveils 'Power your Fate' campaign for Fifa World Cup 26

Issued by Octagon 8 Jun 2026

Fashion & Homeware

Levi’s launches Fifa World Cup 2026 Country Ringer Tees

5 Jun 2026

How SuperSport is bringing the Fifa World Cup closer to fans across Africa

TV

How SuperSport is bringing the Fifa World Cup closer to fans across Africa

Issued by MultiChoice 4 Jun 2026

Vuvuzelas, vapes and other items not allowed into 2026 Fifa World stadiums

Sport

Vuvuzelas, vapes and other items not allowed into 2026 Fifa World stadiums

3 Jun 2026

Jumbo Mall: A community focal point reshaping everyday retail in eMalahleni

Retailers

Jumbo Mall: A community focal point reshaping everyday retail in eMalahleni

Issued by Catchwords 29 May 2026

The Marketing + Media Alliance (MMA) Smarties South African winners for 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

Marketing

MMA Smarties South Africa 2026 winners announced

22 May 2026

Dove and Fifa are teaming up to champion the next generation of female sports commentators through the Girl Talk movement (Image generated by AI)

Promotions & Activations

Girl Talk: Finding the next female voice in sports

19 May 2026

Castle Lager’s Here’s To The Fans That Stood The Test Of Time campaign leading into the Fifa World Cup 2026 is a recreation of defining moments from South African football history (Image supplied)

Advertising

Castle Lager’s Here’s To The Fans That Stood The Test Of Time recreates SA football moments

18 May 2026

#Orchids&Onions: Carling carries, Faf fumbles in World Cup ad chaos

#OrchidsandOnions

#Orchids&Onions: Carling carries, Faf fumbles in World Cup ad chaos

Brendan Seery 14 May 2026

SuperSport’s new advertising campaign will launch to coincide with the start of the Fifa World Cup 2026 (Image supplied)

Advertising

Supersport's Fifa World Cup Sleep can wait campaign launches

11 May 2026

The global ad stars football stars like Thierry Henry and David Beckham. Source: YouTube.

Advertising

Lay’s bets on football fever with new World Cup campaigns

7 May 2026

The ad shines a spotlight on the stadium workers. Source: YouTube.

Advertising

#BehindtheCampaign: Stadium staff get their World Cup spotlight with Carling Black Label

5 May 2026

Limited-edition Carling Black Label packs could send you to the FIFA World Cup 2026

Promotions & Activations

Limited-edition Carling Black Label packs could send you to the FIFA World Cup 2026

Issued by MSports Marketing 29 Apr 2026

The TV vs digital debate is over. Digital won

Digital

The TV vs digital debate is over. Digital won

Issued by TDMC 23 Apr 2026

“Phillip, we are in.” Absa and Visa give fans a shot at the FIFA World Cup 2026

Sport

“Phillip, we are in.” Absa and Visa give fans a shot at the FIFA World Cup 2026

Issued by OnPoint PR 15 Apr 2026

TV

SportyTV bags rights to stream Fifa World Cup 2026 in SA

13 Apr 2026

Caxton Media puts SA brands at the heart of the world’s biggest sports event

Media

Caxton Media puts SA brands at the heart of the world’s biggest sports event

Issued by Caxton Media 1 Apr 2026

The fifa World Cup 2026 is predicted to drive $10.5 billion surge in ad spend but ad impact has diminished amid a shifting media landscape (Image supplied)

Marketing

Fifa World Cup 2026 drives $10.5bn ad surge, but with diminshed impact

26 Mar 2026

South African football gets a boost with Standard Bank's new partnership

Sport

South African football gets a boost with Standard Bank's new partnership

5 Mar 2026

Own the moment that matters. Powered by Vicinity Media Occasion IQ and Omnichannel Analytics

OOH

Own the moment that matters. Powered by Vicinity Media Occasion IQ and Omnichannel Analytics

Sharné Daniels, Issued by Vicinity Media 5 Mar 2026

Source: Pexels.

Infrastructure & Utilities

Pay twice or get it right: A call for quality in SA's construction

18 Feb 2026

Sponsorship

OLC launches sponsorship division to drive strategic brand partnerships

Issued by OLC Through The Line Communications 16 Feb 2026

Catch the Fifa World Cup Trophy live in South Africa

Events

Catch the Fifa World Cup Trophy live in South Africa

20 Jan 2026

WPP Media Sports wants to reinvent sport marketing (Image source: © National Geographic Kids

Marketing

WPP Media Sports wants to reinvent sport marketing

8 Jan 2026

The Carling Black Label Cup and the campaign that changed fan engagement

Marketing

The Carling Black Label Cup and the campaign that changed fan engagement

Issued by Caxton Media 7 Jan 2026

Zuru unveils Fifa collectibles ahead of World Cup 2026

Design & Manufacturing

Zuru unveils Fifa collectibles ahead of World Cup 2026

19 Dec 2025

(Image supplied)

Marketing & Media

Global ad market growth to accelerate, Big Tech takes market share

18 Dec 2025

Morocco secures $316m from AfDB for World Cup-ready airports

Travel

Morocco secures $316m from AfDB for World Cup-ready airports

Ahmed El Jechtimi 15 Dec 2025

Adidas unveils the ultimate World Cup ball collection in a historic tribute

Sport

Adidas unveils the ultimate World Cup ball collection in a historic tribute

8 Dec 2025

Matthew Nkala of Catalyst Africa

Sponsorship

How the Sanlam Cape Town Marathon cancellation tested brand empathy

Matthew Nkala 11 Nov 2025

Creative legend John Hunt retires

Advertising

Creative legend John Hunt retires

11 Nov 2025

Adidas named official technical sponsor for Safa

Sport

Adidas named official technical sponsor for Safa

20 Oct 2025

Bafana Bafana qualify for 2026 World Cup

Sport

Bafana Bafana qualify for 2026 World Cup

15 Oct 2025