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2020 2.0, the new normal and what's next for brands [Part 2]
2020 2.0, the new normal and what's next for brands [Part 2]Article

"It feels like we started this year in January with huge excitement and goals. Kids went back to school, we got on with work and before we knew it, we kind of had to stop again and our path has completely altered. So, really, it's about what's next and how we reboot and get back into 2020, our 2020 2.0..." - Diana Springer, head of strategy at Black & White, an M&C Saatchi Company...

Jessica Tennant 21 May 2020

IAB SA and Kantar's #InsightsinAction: Tips to reposition your brand for recovery
IAB SA and Kantar's #InsightsinAction: Tips to reposition your brand for recoveryArticle

As we await the further opening of the South African economy under lockdown, Kantar's wave three barometer on consumer attitudes and behaviour as well as AI-powered chatbot insights make it clear that agencies, brands and publishers need to work together as we ride the corona-coaster towards recovery...

Issued by Kantar 14 May 2020

BrandZ Top 75 Most Valuable Global Retail Brands 2020
BrandZ Top 75 Most Valuable Global Retail Brands 2020Article

The latest report by WPP and Kantar, in conjunction with the World Retail Congress, the BrandZ Top 75 Most Valuable Global Retail Brands Ranking, drives home the retail sector's pivotal role in the global economy...

Issued by Kantar 4 May 2020

Advertising with authentic empathy during Covid-19
Advertising with authentic empathy during Covid-19Article

Brands should continue to advertise during this time, but what messages should they be communicating? Research from Kantar and Affectiva reveals what to do - and what not to do...

Daren Poole, Issued by Kantar 29 Apr 2020

Why aren't brands tapping into audience growth?
Why aren't brands tapping into audience growth?Article

We are seeing newspaper publishers gaining record numbers of online readers looking for news and information about the Covid-19 outbreak. So, why aren't more brands tapping into this golden opportunity to align their ad spend and placement strategies with this very real and opportune shift in audience preferences...

Issued by Ads24 23 Apr 2020

Sign up for the Kantar webinar | Should you be advertising at the moment? How should advertisers react in these times of business as unusual?
Sign up for the Kantar webinar | Should you be advertising at the moment? How should advertisers react in these times of business as unusual?Article

Join our hour-long webinar on Thursday, 9 April from 12pm (GMT+2) where we discuss some considerations for creativity during Covid-19...

Issued by Kantar 7 Apr 2020

Image credit: .
#FairnessFirst: The media industry needs your supportArticle

The global pandemic has certainly shifted business as usual, with increased pressure on media organisations to provide a trusted and reputable source of information while having to get creative in cutting costs and selling to advertisers...

Jessica Tennant 6 Apr 2020

Customer experience in a time of uncertainty
Customer experience in a time of uncertaintyArticle

As Covid-19 brings unprecedented global uncertainty, what should brands change and optimise in their customer experience?..

Barbara Cador, Issued by Kantar 31 Mar 2020

#WhatWomenWant in 2020: Welcome to the new era of progressive marketing
#WhatWomenWant in 2020: Welcome to the new era of progressive marketingArticle

This week, in celebration of International Women's Day, Kantar hosted engaging afternoon presentations at its Cape Town and Johannesburg offices where Jane Bloomfield, chief growth officer from the UK, talked through findings from Kantar's #WhatWomenWant global study...

Leigh Andrews, Issued by Kantar 12 Mar 2020

CX and the accelerating pace of change
CX and the accelerating pace of changeArticle

In the Terminator movies, "singularity" was the date when machines overtook us and became sentient, but I recently discovered an alternate definition of singularity...

Mark Molenaar, Issued by Kantar 8 Jan 2020

Kantar South Africa's Best Liked Ads of the last 35 years
Kantar South Africa's Best Liked Ads of the last 35 yearsArticle

Join us for a trip down memory lane as we celebrate 35 years of South Africa's favourite TV commercials...

Issued by Kantar 5 Dec 2019

#FairnessFirst: Go beyond pink branding for true female customer satisfaction
#FairnessFirst: Go beyond pink branding for true female customer satisfactionArticle

Her focus on how financial services, in particular, tend to connect with females consumers in the wrong way was a stand-out section of Barbara Cador, global head of Kantar's CX+ initiative's opening presentation at the Cape Town version of the Kantar customer experience (CX) advantage 2019 masterclass...

Leigh Andrews 1 Nov 2019

Kantar's Molenaar (second) and Cador (third) with the rest of the the morning's speakers, coverage on the rest to follow soon!
#ExperienceAdvantage: The secret to winning in the age of experienceArticle

Here's what you missed from Barbara Cador, global head of Kantar's CX+ initiative, and Mark Molenaar, head of CX for Kantar South Africa at the Kantar customer experience (CX) advantage 2019 masterclass, with a special focus on learnings from the banking industry...

Leigh Andrews 28 Oct 2019

Is your brand purpose making consumers' hearts beat faster?
Is your brand purpose making consumers' hearts beat faster?Article

THB's senior strategist shares her insights in the latest BrandZ Report...

Issued by The Hardy Boys 8 Oct 2019

Left to right - IAB SA CEO, Paula Hulley; Stina van Rooyen, the head of brands at Kantar; Camilla Clerke, ECD at HelloFCB; and Luzuko Tena from the paid search team at 2U.
IAB Insight Series: Beating the benchmarkArticle

The latest IAB SA Insight Series event was focused on beating the benchmark...

Maroefah Smith 25 Sep 2019

Ivan Moroke, CEO South Africa, Insights Division, Kantar. Image supplied.
BrandZ Top 30: Building a valuable brandArticle

The BrandZ Top 30 Most Valuable South African Brands tell a story of brands that are resilient in the face of adverse conditions. Some of the lessons learnt these successful brands were presented at the recent BrandZ Top 30 event...

Danette Breitenbach 11 Sep 2019

Panellists Bradshaw, Walsh and Viviers of Pick n Pay, Takealot and Capitec Bank respectively, with Kantar's Du Chenne.
Marketing fundamentals with the 2019 BrandZ CMO panelArticle

The panel discussion at the Cape Town version of WPP and Kantar's Top 30 BrandZ Cape Town launch event for 2019 featured a panel of take-home marketing insights into the power of purpose and 'clicks and mortar' loyalty from some of the country's best-valued brands, namely Takealot, Capitec Bank and Pick n Pay...

Leigh Andrews 9 Sep 2019

Standard Bank team collecting their accolade.
How SA's second BrandZ winners are delivering brand legacy and innovationArticle

The combination of legacy, clear brand purpose and the courage to innovate characterise this year's top three in the BrandZ Top 30 Most Valuable South African Brands...

Danette Breitenbach 9 Sep 2019

Resilient brands defy macroeconomic challenges in the 2019 BrandZ Top 30 Most Valuable SA Brands
Resilient brands defy macroeconomic challenges in the 2019 BrandZ Top 30 Most Valuable SA BrandsArticle

The combined value of the brands in the BrandZ Top 30 Most Valuable South African Brands ranking, released today by WPP and Kantar and now in its second year, is $37.14bn...

Issued by Kantar 5 Sep 2019

Kantar announces South Africa's Top 20 Best Liked Ads for 2018
Kantar announces South Africa's Top 20 Best Liked Ads for 2018Article

The top 20 ads have an overwhelming South African flavour, with local ad agencies leading the way. The brands in the ranking reflect "a day in the life" of our consumers, they are all very relevant and relatable, with some great South African humour coming through...

Issued by Kantar 10 Jul 2019

Accelerated growth sees Amazon crowned 2019's BrandZ Top 100 Most Valuable Global Brand
Accelerated growth sees Amazon crowned 2019's BrandZ Top 100 Most Valuable Global BrandArticle

With little sign of a slowdown in growth, Amazon has become the world's most valuable brand, according to the 2019 BrandZ Top 100 Most Valuable Global Brands ranking released today...

Issued by Kantar 11 Jun 2019

The most valuable global retail brands for 2019
The most valuable global retail brands for 2019Article

The results of the second annual BrandZ Top 75 Most Valuable Global Retail Brands have been revealed. The research shows that the world's most valuable retail brands are worth $339 billion more...

14 May 2019

Sign up for our webinar | The emotional power of purpose in advertising - the pitfalls and potential
Sign up for our webinar | The emotional power of purpose in advertising - the pitfalls and potentialArticle

In this webinar Dr Rana el Kaliouby, co-founder and CEO of Affectiva, and Graham Page, MD for Offer at Kantar's Insights Division, will share evidence of what they know works well, and how to navigate your brand towards successful purpose driven advertising...

Issued by Kantar 7 May 2019

As seen in the Kantar AdReaction Getting Gender Right webinar.
#FairnessFirst: Get gender right in advertising by sidestepping stereotypesArticle

The Kantar insight division's Duncan Southgate, global brand director of media and Jane Ostler, global head of media, recently presented a global webinar session in headline findings from their latest AdReaction study on the challenges of gender-progressive marketing and getting gender right in advertising. Here's what you missed...

Leigh Andrews 14 Mar 2019

Leading disruption
Leading disruptionArticle

Brands are increasingly challenged to find growth in uncomfortable places. Now more than ever, marketers have to be ready to lead disruption of their particular competitive landscape...

Issued by Kantar 28 Nov 2018

How brands can win in the digital era
How brands can win in the digital eraArticle

We are entering the digital era. In 2022 voice commerce sales is projected to be US$40bn in the US alone. Does this mean marketers should abandon long-term branding?...

Danette Breitenbach 6 Nov 2018

Brands disrupting the playing fields
Brands disrupting the playing fieldsArticle

Not every brand is an Amazon that can disrupt its category, but every brand can learn lessons from disruption brands; lessons that can be applied to any market...

Danette Breitenbach 6 Nov 2018

WPP, Kantar Millward Brown rank SA's most valuable brands
WPP, Kantar Millward Brown rank SA's most valuable brandsGallery

The BrandZ Top 30 Most Valuable South African Brands was recently launched at the Johannesburg Stock Exchange. The study, conducted by WPP and Kantar Millward Brown, identifies and ranks local brands by their dollar value.

5 Nov 2018

Viviers, Van Zyl, Salama and Tshukutswane at the BrandZ Cape Town panel discussion.
SA's first-ever BrandZ winners on the customer experience conversationArticle

Panel discussions are notoriously difficult to report back on, but I couldn't resist sharing insights from a selection of the country's most valuable brands on factors that enhance the value they provide customers as per last week's Kantar Millward Brown SA BrandZ launch...

Leigh Andrews 5 Nov 2018

Standardbank team announced as the country’s most valuable brand at the inaugural BrandZ Top 30 Most Valuable South African Brands.
Local banks shine at inaugural BrandZ Top 30 AwardsArticle

Standard Bank was crowned the country's most valuable brand at the inaugural BrandZ Top 30 Most Valuable South African Brands when it launched at the Johannesburg Stock Exchange on Wednesday morning...

Danette Breitenbach 1 Nov 2018

First ever South African BrandZ ranking reveals growth potential for local brands
First ever South African BrandZ ranking reveals growth potential for local brandsArticle

The report, released today by WPP and Kantar Millward Brown, reveals that the Top 30 South African brands show more potential for global growth than their counterparts in the Chinese and European rankings, but have less exposure to overseas markets...

Issued by Kantar 31 Oct 2018

Kantar Millward Brown to launch the first BrandZ Top 30 Most Valuable South African Brands
Kantar Millward Brown to launch the first BrandZ Top 30 Most Valuable South African BrandsArticle

Experts from 17 WPP companies across South Africa share insights in the report...

Issued by Kantar 24 Oct 2018

Any brand can create disruption to fuel growth according to a new report from Kantar Millward Brown
Any brand can create disruption to fuel growth according to a new report from Kantar Millward BrownArticle

Recent analysis of the BrandZ global database shows many brands aren't seizing opportunities to disrupt with fewer than one in 10 brands growing between 2014 and 2017...

Issued by Kantar 20 Jun 2018

Tech, content and creativity drive biggest ever rise in BrandZ Top 100 Most Valuable Global Brands
Tech, content and creativity drive biggest ever rise in BrandZ Top 100 Most Valuable Global BrandsArticle

The total brand value of the BrandZ Top 100 grew by a record 21%, adding almost $750bn to the ranking, now valued at $4.4tn...

Issued by Kantar 29 May 2018

Tune in as we break the news of who made this year's BrandZ Top 100
Tune in as we break the news of who made this year's BrandZ Top 100Article

On 29 May, join the BrandZ team to discover which brands made it into the BrandZ Global Top 100 for 2018, the latest key findings and discuss what it takes to make a strong brand with leading industry experts...

Issued by Kantar 24 May 2018

Leverage digital to accelerate growth of brand equity and value
Leverage digital to accelerate growth of brand equity and valueArticle

Brand is the most powerful intangible asset. Understanding a brand's worth to the business in financial terms is therefore an essential part of managing, protecting and measuring it...

Doreen Wang, Issued by Kantar 28 Jun 2017

Tech's ‘fearsome five' dominate the BrandZ Top 100 Most Valuable Global Brands 2017
Tech's ‘fearsome five' dominate the BrandZ Top 100 Most Valuable Global Brands 2017Article

Technology giants Google, Apple, Microsoft, Amazon and Facebook take the top five places in the 2017 BrandZ Top 100 Most Valuable Global Brands ranking released today by WPP and Kantar Millward Brown...

Issued by Kantar 6 Jun 2017

Image credit: Brand Finance
SA's Top 50 Valuable Brands in 2016: What constitutes brand value?Article

On Thursday, 15 September 2016, Brand Finance, together with Brand South Africa, announced South Africa's top 50 most valuable corporate brands for 2016...

Bandile Ndzishe 20 Sep 2016

Neuroscience, brand equity and Coca-Cola
Neuroscience, brand equity and Coca-ColaArticle

In 1975, Pepsi started a campaign showing ordinary consumers who said they are Coca-Cola users taking a blind taste test of Pepsi and Coca-Cola...

Erik Du Plessis 12 Jul 2016

L'Oréal Paris maintains top position as the world's most valuable personal care brand, worth $23.5bn
L'Oréal Paris maintains top position as the world's most valuable personal care brand, worth $23.5bnArticle

L'Oréal Paris remains the most valuable personal care brand in the 2016 BrandZ Top 100 Most Valuable Global Brands ranking, released by WPP and Millward Brown, with a 1% rise in value to $23.5bn...

Issued by Kantar 9 Jun 2016

Google overtakes Apple as the world's most valuable tech brand
Google overtakes Apple as the world's most valuable tech brandArticle

Google has regained its position at the top of the table in the 2016 BrandZ Top 100 Most Valuable Global Brands ranking, released by WPP and Millward Brown, overtaking Apple on the back of a 32% increase to hit its best-ever brand value of $229.2bn...

Issued by Kantar 8 Jun 2016

Toyota maintains top position as the world's most valuable car brand, worth $29.5bn
Toyota maintains top position as the world's most valuable car brand, worth $29.5bnArticle

Toyota remains the most valuable global car brand in the 2016 BrandZ Top 100 Most Valuable Global Brands ranking, released by WPP and Millward Brown...

Issued by Kantar 8 Jun 2016

The 2016 BrandZ Top 100 Most Valuable Global Brands
The 2016 BrandZ Top 100 Most Valuable Global BrandsVideo

'Transparent innovation' pushes Google back to the top of the BrandZ Top 100 Most Valuable Global Brands, increasing its worth to $229bn. The ability to disrupt sets apart the fastest growing brands.

8 Jun 2016

The 2016 BrandZ Top 100 Most Valuable Global Brands
The 2016 BrandZ Top 100 Most Valuable Global BrandsArticle

'Transparent innovation' pushes Google back to the top of the BrandZ Top 100 Most Valuable Global Brands, increasing its worth to $229bn. The ability to disrupt sets apart the fastest growing brands...

Issued by Kantar 8 Jun 2016

Amazon regains its crown as most valuable global retail brand in the 2016 BrandZ Top 100
Amazon regains its crown as most valuable global retail brand in the 2016 BrandZ Top 100Article

Amazon has become the World's Most Valuable Global Retail Brand in the 2016 BrandZ Top 100 Most Valuable Global Brands ranking, released by WPP and Millward Brown...

Issued by Kantar 8 Jun 2016

"Why" purposeful branding in South Africa?
"Why" purposeful branding in South Africa?Article

Today is a new age of consumerism; increased globalisation, new technologies and disrupted category norms have empowered people to be more informed, connected and united than ever before...

Nicki Cunliffe & Marla Becker, Issued by Kantar 2 Jun 2015

Toyota remains most valuable automotive brand
Toyota remains most valuable automotive brandArticle

Toyota retained the top spot as the most valuable automotive brand in the BrandZT Top 100 Most Valuable Global Brands report 2015...

29 May 2015

Apple overtakes Google in the 10th Annual BrandZ Top 100 Most Valuable Global Brands ranking
Apple overtakes Google in the 10th Annual BrandZ Top 100 Most Valuable Global Brands rankingArticle

Apple has overtaken Google to reclaim the title of 'world's most valuable brand' in the 2015 BrandZ Top 100 Most Valuable Global Brands, released by WPP and Millward Brown...

Issued by Kantar 27 May 2015

Insights2020 launches
Insights2020 launchesArticle

The Insights2020 study is a leadership initiative to help business leaders decode how insights and analytics drive change and growth...

Issued by Kantar 12 May 2015

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