Bonita Christie | Bizcommunity

Bonita Christie | Bizcommunity

News

Nostalgia is a powerful commerce lever, says Bonita Christie, business unit director, Digitas (Image source: @The Walt Disney Company )

Branding

Nostalgia: The catalyst for relevance, connection and growth in the brand archive

Bonita Christie 3 days

Bonita Christie, business unit director, Publicis Commerce Experiential, explores the changing role experiential marketing for brands (Image supplied)

Magazines

The new job of experiential as the basket comes under pressure

Bonita Christie 20 Mar 2026

Bonita Christie, business unit director, Publicis Commerce Experiential, says for brands, Q1 is the most strategically valuable quarter of the year (Image source: © 123rf )

Marketing

Exclusive | Experiential marketing: The key to the golden quarter

Bonita Christie 17 Feb 2026

Marketing

Phygital: The future of brand connection in a blended world

Bonita Christie 28 Nov 2025

Marketing

How Africa’s diverse market is reshaping experiential commerce strategies

Bonita Christie 9 Oct 2025

Beyond the wow factor: Why experiential marketing must drive measurable business impact

Marketing

Beyond the wow factor: Why experiential marketing must drive measurable business impact

Issued by Publicis Groupe Africa 11 Sep 2025