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Nike shakes up leadership in efforts to revive sales

Nike shakes up leadership in efforts to revive sales

20 Sep 2024

Lay’s has announced its official sponsorship of the Fifa World Cup 26 and Fifa Women’s World Cup 2027 (Image supplied)

Lay’s announces official sponsorship of the Fifa World Cup 26 and Fifa Women’s World Cup 2027

16 Sep 2024

Source: © 123rf Warc research found that while 71% of marketers agreed that their business was ambitious about delivering creative excellence, only 37% of respondents felt their business had the right capabilities to deliver ground-breaking ideas

Warc: Gap between ambition and ability a hurdle to creative effectiveness

11 Sep 2024

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

Kantar 5 Sep 2024

How to build meaningful iconic brands that are connected to culture

How to build meaningful iconic brands that are connected to culture

Yasmin Kathoria and Lerato Kgatla, Kantar 4 Sep 2024

Source: © Warc

Showcase your excellence: Enter The Warc Awards 2025

3 Sep 2024

Kantar appoints new chief commercial officer, Middle East and Africa

Kantar appoints new chief commercial officer, Middle East and Africa

Kantar 2 Sep 2024

Hollard reveals rebranding as it expands into Africa

Hollard reveals rebranding as it expands into Africa

30 Aug 2024

Source: © Campaign Live Troy Ruhanen is the global CEO of the newly formed Omnicom Advertising Group (OAG)

Omnicom forms OAG with Troy Ruhanen as global CEO

29 Aug 2024

Brand Finance 2024: Apple leads, Microsoft’s value surges to $340bn on back of AI innovations

29 Aug 2024

Simply Black appoints first COO, Stephanie Thomas

Simply Black appoints first COO, Stephanie Thomas

29 Aug 2024

The Loeries unveils diverse 2024 youth committee from Africa and the Middle East

The Loeries unveils diverse 2024 youth committee from Africa and the Middle East

27 Aug 2024

Source:

Miss Universe Nigeria: When seizing the moment turns into a PR nightmare

Tlhogi Ngwato 26 Aug 2024

Streaming platform Showmax launched its Premier League mobile subscription with a surprising marketing stunt starring Eric Cantona. Image supplied

Fans love Showmax's Premier League launch marketing stunt with Eric Cantona

21 Aug 2024