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Taking the tease out of Teazers
In a bold move, today, Friday 30 June 2006, MWeb hijacked four of the Teazers billboards in the north of Johannesburg to promote its online parental control product, effectively covering the scantily-clad girls with a protective banner. The campaign was conceived by Ogilvy Cape Town, and is a simple add-on banner obscuring the billboard material.
