VML Birdwatching at the Loeries | Episode 5: Building a country's brand
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 4: The real meaning of creativity
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 3: More than an awards show
Danette Breitenbach
Brands are showing up, consumers expect them to
Danette Breitenbach
Build for the long-term, responsibly
Danette Breitenbach
Subscribe & Follow
Advertise your job vacancies
A guerrilla strike at congestion

Guerrilla Marketing's latest campaign for Vespa South Africa allowed motorists to experience the benefits of riding a smart stylish Vespa in heavily congested traffic. The protest banners urged one to "stop wasting time", "don't be late", "set yourself free" and "avoid the traffic". Included in the "Guerrilla Protest" was an information brochure reiterating the benefits of owning a Vespa scooter and showcasing the full range and payment options.
