VML Birdwatching at The Loeries | Episode 6: Inspiring young people
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 5: Building a country's brand
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 4: The real meaning of creativity
Danette Breitenbach
Brands are showing up, consumers expect them to
Danette Breitenbach
Build for the long-term, responsibly
Danette Breitenbach
Subscribe & Follow
Advertise your job vacancies
Super absorbent Pampers pens
Briefed to demonstrate the super absorbency of Pampers Nappies as a direct mailer, Saatchi & Saatchi produced a 'floating action pen', normally filled with liquid in which an object moves up and down the pen as it is used. There was no liquid in this pen - instead it contained only a baby wearing a Pampers nappy, demonstrating the super absorbency feature of the product.
