Taking the pain out of paracetamol

Panado has upped the ante against colds and flu this winter with a new product containing paracetemol instead of aspirin: Medsip. The product will be supported with a print and bus shelter campaign developed by FCB Johannesburg's Art Director Troy Palmer and Copywriter Adam Wittert. At the same time, a new print campaign has been developed by the same creative team for products containing paracetamol. While each product in the range is given its own execution, there is a version featuring all the products in the family and calling on moms and dads everywhere to 'Let Panado's family care for yours'.