VML Birdwatching at the Loeries | A high standard for print and design
Danette Breitenbach
Unilever is withdrawing its new Sunlight dishwashing liquid bottle, which it launched earlier this year as a new product innovation, embracing a new squeeze top, drip free packaging. The original packaging will be brought back after massive resistance by consumers to the new packaging - which alternatively leaked, or was used incorrectly, thereby nullifying the product innovation.