Lowe Bull Jo'burg first worldwide

Lowe Bull (Johannesburg) was recently awarded first place in the Quarterly Lowe Worldwide Creative Review, held in Bangkok, in January. Lowe Bull's best ads were: 1. Omo "Soccer"; 2. Sunlight and 3. Shield "Bus". A remarkable achievement for Unilever: as FMCG products are not always viewed as having "creative" potential.