The editor of Fairlady, Ann Donald, says that they will no longer be accepting ads for miracle weight-loss products.
Despite the substantial loss in ad revenue, Donald says that it is "intolerable for women's magazines to preach self-acceptance in their editorial but to relentlessly affirm unhealthy thinness on their covers and accept highly questionable advertising." [ADvantage, January 2004]
You can sometimes tell more about the ethics of a publication from their ads rather than their articles. Fairlady should be commended for putting their money where their mouth is, unlike some others, like YOU Magazine, which is quick and eager to expose the fast-buck artists while still carrying their ads.