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Request for industry glossary from someone who was presented with a TV schedule and did not know what an AR is.
If a marketer is responsible for and reviewing media schedules and does not know what an AR is, they shouldn't be in that position. And as for not asking .... there is no hope for growth and learning for this poor soul.
just google it-
there are a lot of these on the net ... just google it or even go to wikipedia.
Posted on 24 Jan 2007 09:36
Let's do Biz