VML Birdwatching at The Loeries | Episode 6: Inspiring young people
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VML Birdwatching at The Loeries | Episode 4: The real meaning of creativity
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Build for the long-term, responsibly
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Holding advertising accountable
If advertising is to be seen as an investment and not an expense, surely agencies should do more to show evidence of the link between their work and their client's business imperatives.
How often do agencies track the performance of their work against the objectives of the briefs they were given?
