Impact of poor Springbok Performance on advertising revenues during World Cup

Will the continuing poor performance of the South African rugby side have a negative impact on advertising revenues during the upcoming World Cup?

27 May 2003

In light of the Springboks recent dismal performance, will people stop advertising during the rugby games? Has viewership dropped? Can an improved performance by Rudi Straeuli's boys at the tri-nations tournament have an influence on this?