The ad ran as follows:
Question 1: Does your car have the following safety features?
ABS
ESP
EBD
BAS
CBC
ASC
DSC
If you have answered yes to any of the above, go to Question 2.
Question 2: Do you want a discount on your insurance premium?
Who wouldn’t want to benefit from a discount on their current insurance premium by driving a car that has the listed features. So, being an Outsurance customer (for a number of years I might add) I called to enquire as I do drive a car that has all the listed features.
After advising the consultant that took my call that I was calling about the ad and that my car had all the listed features, I was informed that this offer only applied to NEW customers, and that existing customers do not benefit.
This is absolute nonsense. The ad is misleading and a misrepresentation. Nowhere does it state that this is for new customers only. This is discrimination against the current loyal customers. How can new customers benefit, when existing customers do not? This ad is not honest and truthful, and nor has it been prepared with a sense of responsibility to the consumer.
Advertisements should not contain any statements or visual presentations, which directly or by implication, omission, ambiguity or exaggeration are likely to mislead consumers. This one does!!!
Do advertisers and their agencies actually review the copy in their ads?
