From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continentNdeye Diagne, Kantar 28 Oct 2020
VR/AR/gamification - Placing your customer inside your brand story with experiential marketingKeletso Nkabiti 2 Oct 2019
Still that 11-letter word in marketing and communication: I-N-T-E-G-R-A-T-I-O-NIlse Struweg, University of Johannesburg - Marketing Management 8 Aug 2019
Much of brand management is a hit-and-miss affair. Sometimes it works, sometimes it doesn'tRirhandzu Shingwenyana 7 Aug 2019
#AfricaLeads: Africa is one of the most fertile regions for growth across industriesLouise Burgers 19 Jul 2019
#AfricaMonth: The rise of Afrocentrism and its impact on the luxury businessLauren Hartzenberg 29 May 2019
