Contributor articles Branding Africa

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#Cannes2025 awarding juries include 20 creatives from Africa

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#Newsmaker: Mandy Leontakianakis guides Havas into 2018

#Newsmaker: Mandy Leontakianakis guides Havas into 2018

Jessica Tennant 15 Dec 2017

To build a better customer experience, start with the architecture

To build a better customer experience, start with the architecture

Richard Mullins 1 Dec 2017

Controlling the narrative from the glass box

Controlling the narrative from the glass box

Leon Ayo 30 Nov 2017

Managing your personal brand

Bianca Quinn-Diavastos 14 Nov 2017

#Trending: The rise of consumer resilience

#Trending: The rise of consumer resilience

Louise Burgers 7 Nov 2017

Great brand communications solutions come from collaboration

Khangelani Dziba 6 Nov 2017

Ten tips for excellent copywriting

Ten tips for excellent copywriting

Lauren Crooks 24 Oct 2017

Vodafone announces global brand relaunch

Jessica Tennant 6 Oct 2017

Purpose must come before profit... and before anything else too

Purpose must come before profit... and before anything else too

Mike Freedman 19 Sep 2017

#Pamro2017: The reason African Lions is a critical research study for Africa

#Pamro2017: The reason African Lions is a critical research study for Africa

Louise Burgers 29 Aug 2017

What is the purpose of a brand in the digital age?

Adam Howatson 11 Aug 2017

Is it time for your brand to evolve?

Jessica Edgson 3 Aug 2017

Five rookie marketing mistakes that could impact your brand's credibility

Shae Leigh 28 Jul 2017

#YouthMonth: Entrepreneur has high hopes for castor oil producing company in Africa

#YouthMonth: Entrepreneur has high hopes for castor oil producing company in Africa

Cari Coetzee 22 Jun 2017

Arthur Sadoun, Publicis Groupe's new CEO.

Publicis Groupe shifts spend on award shows, other events to AI initiative

Jessica Tennant 21 Jun 2017

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What does it mean to be 'cool' and 'relevant' in brand building?

Bogosi Motshegwa 14 Jun 2017

Chris Ogden

Brand building in Africa through field sales

Chris Ogden 13 Jun 2017

Sarah-Jane Harling Account Director Advertising BBC Worldwide Africa

#Newsmaker: Sarah-Jane Harling joins BBC Worldwide to grow its advertising business across Africa

Jessica Tennant 12 Jun 2017

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Harnessing the longevity of 'cool'

Danny Bryer 25 May 2017

Fighting fake news flames

Fighting fake news flames

Oresti Patricios 25 May 2017

New head leads Fairtrade Label SA in achieving 2017 goals

New head leads Fairtrade Label SA in achieving 2017 goals

Cari Coetzee 24 May 2017

Gen X: How to get the generation right (part 3)

Gen X: How to get the generation right (part 3)

Jessica Tennant 24 May 2017

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

Jessica Tennant 23 May 2017

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Jessica Tennant 19 May 2017

#AUW2017: Why utilities need to build better brands

Sindy Peters 19 May 2017

‘Africa is where others will look for the best in new innovation'

‘Africa is where others will look for the best in new innovation'

Brett Parker 25 Apr 2017

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Grow your storytelling, grow your brand

Parusha Partab 20 Apr 2017

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Does leadership matter in nation brand building?

Manusha Pillai 11 Apr 2017