You never know where your brand could pop up next! Short-term, temporary retail leases - or pop-up shops to you and me - have grown 16% annually since 2009 according to a recent Specialty Retail Report and is a thriving $8bn industry in the United States. Even online gig brands like Amazon and Google have experimented with pop-up shops to promote new products. 19 Jul 2016
A picture shows a man using the 'Pokemon Go' augmented reality mobile phone app in front of the Brandenburg Gate in Berlin, Germany on Wednesday.
Picture: EPA/Alexander Heinl
NEW YORK - Pokemon GO, a mobile game that has rocketed to the top of Apple and Android app stores in record time, looks set to challenge young internet companies that specialise in increasing foot traffic for small businesses, and may end up playing a role in major brands' marketing, according to industry experts. 15 Jul 2016
The Health Products Association of South Africa (HPASA) has recently undergone a brand refresh and a new marketing positioning strategy, to prepare itself for a growing number of industry needs. This includes a new logo, a new info-heavy website and the rollout of a marketing plan to drive consumer trust, as well as improve product safety and efficacy. 13 Jul 2016
If you are a Checkers shopper, you would have received a packet of tiny toy groceries along with your regular fare this week. Just like Pick 'n Pay's Stickeez promotion in 2015 (which purportedly saw profits go up 12%, according to some industry estimates), the Little Shop Minis are clever arm twisters that virtually ensures parents up their spend at the Checkers' till to R150 in order to get a collectible. 13 Jul 2016
TBWA\Hunt Lascaris has created a new TVC and online ad for All Gold, as part of the brand's revamped packaging. 13 Jul 2016
This week, Checkers introduced its Little Shop Mini Collectables in stores across the country. The first 25 learners to complete their collections could win R10,000 for themselves and R10,000 for their schools. 7 Jul 2016
On 1 July 2016, Hunter's introduced a new campaign, 'Bring the Heat', which moves the brand away from the desert to the heat of the urban environment, and introduces a new face for the cider. 5 Jul 2016
The R2bn Baywest Mall in Port Elizabeth is changing its marketing strategy and, instead of running singular campaigns to be 'something to everyone', it is creating separate marketing campaigns aimed at its diverse patrons, through high-tech social media campaigns. 4 Jul 2016
Superbalist.com presents a unique winter campaign shot in Dakar, Senegal. Breaking new ground for SA retail, Superbalist.com recently travelled to Dakar, Senegal to shoot its bold winter campaign under the guidance of style director Tammy Tinker. 20 Jun 2016
OLX has embarked on an advertising campaign to reposition the brand to create a more emotional connection with South Africans. Entitled #MoveUp, the campaign taps into the universal human truth that everyone wants to improve his lot in life, no matter how impossible it might seem. By showcasing the human progress behind each transaction, it positions OLX as an enabler of dreams, and the means by which anyone from any walk of life can facilitate forward progress - despite what the so-called 'system' might prescribe. 17 Jun 2016
In a recent article I read, a woman explained how, after coming across an Instagram post of one of her favourite bloggers, she rushed to the stores in search for the very doormat she saw in the post. After searching high and low she eventually got hold of the doormat and felt compelled to share the news on social media. 13 Jun 2016
ACDOCO South Africa (ACDOCOSA), Africa's first shopper-centric specialist Consumer Packaged Goods (CPG) brand-custodian distributor, has appointed Seshnie Naidoo as Financial Head. Her role will also encompass Information Technology and Regulatory elements. 31 May 2016
A monster truck on the rampage stunned guests at the East Rand Galleria Mall last week, when it crushed two vehicles parked just outside a Burger King restaurant, but what initially seemed like a massive accident turned out to be a stunt pulled off by the burger company to promote its biggest 100% beefburger- the Big King XXL. 25 May 2016
Starbucks' brand purpose is 'serving one cup to one neighbour at a time'. The company made it its mission to redefine what 'neighbourhood' meant to people, understanding that for most city dwellers this is no longer geographical, but is made up of a small number of disparate places that feel genuinely welcoming. 18 May 2016
Spree.co.za has launched a campaign for Freedom Day this year. The #FeelFreeSA campaign features influential South Africans sharing what makes them feel free through a series of beautiful images and captions. 28 Apr 2016
Aggressive retail sales promotions have helped drive foot traffic to beauty and pharmaceutical group Clicks, which reported double-digit interim profit growth. 25 Apr 2016
Lay's and Pepsi have announced the three winners of the UEFA Champions League quarter-finals tickets: Trevor Pillay from Bloubosrand, Gauteng; Dumisani Shezi from Empangeni, KZN; and Prudence Tshabalala from Pretoria and their partners will be jetting off to Spain this month. 15 Apr 2016
Roman's Pizza has received the Brand Builder of the Year Award at the Franchise Association of South Africa's (FASA) Awards for Excellence in Franchising. This award recognises a brand by its popularity with the public through effective marketing and advertising campaigns. 11 Apr 2016
Tru-Cape Fruit Marketing, the marketer of South African apples and pears, and supplier of Abate Fetel pears, is investing in a varietal-specific promotion to drive consumer awareness of Abate Fetel and sales at retail level in April 2016. 8 Apr 2016
