Oreos has developed a new campaign, Open Up with Oreo, which will run in more than 50 countries this year, including South Africa. The campaign will share the positive message of asking fans to open up their hearts to others while offering local consumers the chance to win one of three family trips to New York City worth R200,000 each. 22 Mar 2016
Coca-Cola recently launched the One Brand global marketing strategy that, "for the first time ever, unites Coca-Cola, Coca-Cola Light/Diet, Coca-Cola Zero and Coca-Cola Life under the iconic Coca-Cola brand positioning in one global creative campaign: Taste the Feeling." 18 Mar 2016
Face-to-face engagement is the way to speak to our young people, says Mokebe Thulo, portfolio manager of HDI Youth Marketeers, who recently spoke on the Sunday Times Generation Next study at the Future-Ready Marketing Conference on Thursday, 10 March at the Hyatt Regency Hotel in Rosebank, Johannesburg. 16 Mar 2016
A new consumer campaign from Albany Bakeries, called Love at First Bite, will give radio listeners and Facebook users a chance to showcase their sandwich-making skills, whilst learning more about the Albany product range. 3 Mar 2016
The effort by Nando's to support local designers garnered it a Loerie award recently for the decor at its outlet in Soweto's Maponya Mall. 23 Feb 2016
Style icon David Beckham has shot his latest H&M campaign for the launch of the spring 2016 Modern Essentials selected by David Beckham collection. The commercial was shot on the streets of Lisbon, where Beckham realises that everyone wants to dress just like him. The new Modern Essentials selected by David Beckham collection will be available in two drops - 18 February and 10 March - in all H&M stores that carry menswear. 17 Feb 2016
Despite fears that the smartphone market is tanking, a research firm believes that the consumer market will show healthy growth as shoppers spend cash on tech during the holiday season. 24 Dec 2015
In December Ogilvy & Mather Cape Town, alongside South African Breweries, launched Carling Blue Label beer; SAB's first foray into the world of single malt beer. As the name suggests, single malt beer is made from a single varietal of malted barley, and has never before been produced on a commercial scale in the local market. 18 Dec 2015
Pizza Hut and Pepsi Zambia have launched the Next Generation: #MakeYourMoment campaign at the University of Zambia, which is designed to create a platform to offer young entrepreneurs the opportunity to tell their story and inspire the next generation. These events will take place at a number of campuses and schools across Zambia in 2016. 17 Dec 2015
The South African Council of Shopping Centres' (SACSC) Gauteng Chapter has donated R25,000, while its members and their guests donated generous contributions of stationery at a recent networking event. Both of these donations were given to the Gauteng Round Table for its White Christmas Project. 15 Dec 2015
Despite the emergence and steadily increasing popularity of mobile and online commerce, the retail store remains the strongest customer touchpoint. But these days, in a tough economic climate where competitors fight for control of consumers' hard-earned rands, the retail environment has to work that much harder to keep its customers, and keep them happy. 25 Nov 2015
Point of Purchase Advertising International South Africa (POPAI SA), hosted its 5th Annual Marketing @Retail Industry Awards recently at the Capital Empire Hotel in Sandton. 17 Nov 2015
South African Breweries is encouraging young adults to 'be the mentor you wish you'd had' as part of the 18+ campaign to prevent under-age drinking. SAB hopes to inspire a movement of change with the mentors across the country pledging to accept responsibility for educating a younger friend or relative about choices and their consequences. 16 Nov 2015
The hair business in South Africa, Nigeria and Cameroon is estimated to be worth more than $7.6 billion. Of this figure the black hair-care market is worth $4.2 billion. Euromonitor International, which reported on the figures, says the African hair care market will be a massive growth market for the continent. 27 Oct 2015
The Scene at Greenacress Shopping Centre.
Image source: Facebook
The Foschini Group's Sportscene is rolling out a number of pop-up shops, branded as The Scene, across the country, which will feature a special selection of the hottest sneakers, clothing and accessories - from leading brands including Nike, Air Jordan, adidas Originals, Puma, Converse, Vans, New Balance and Redbat. 13 Oct 2015
This week, 5 to 10 October 2015 saw greener pastures for the UK wool industry, as flocks of sheep were transported into pens in the heart of London's famous bespoke tailoring street. 9 Oct 2015
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