The top award (the Spectrum Award) of the South African Council of Shopping Centres' (SACSC) Footprint Marketing Awards, has been won by Cape Town's Tyger Valley Centre. The SACSC Footprint Marketing Awards recognise exceptional shopping centre marketing, innovation and creative achievements, with economic success. 2 Oct 2015
Engen - the country's favourite petroleum brand as voted in the 2015 Sunday Times Top Brands and 2015 Sunday Times Generation Next surveys - recently embarked on a digital and augmented reality campaign, setting a new standard for how the business plans to engage and interact with its customers going forward. 2 Oct 2015
From Thursday to Saturday, 1-3 October 2015, at the Kalashnikovv Gallery in Braamfontein, Joburg, How We Wear Ours - an exhibition documenting jeans culture in today's South Africa - will showcase the work of Cape Town- and Joburg-based illustrators, photographers and stylists, on their interpretation of jeans culture in South Africa and in response to the G-Star's Spring/Summer '15 campaign question: 'How do you wear yours?' 22 Sep 2015
As an independent beverage producer, you've no doubt looked at South Africa's heavyweight consumer markets of Gauteng, the Western Cape and KwaZulu-Natal and wondered how you were going to break into these provinces to expand your brand. Well, you'll be interested to know that growth opportunities for your beverages do exist, just not necessarily only in these traditional markets. 17 Sep 2015
Nestea's original 'Take the Nestea Plunge' advertising campaign debuted in the 1970s and ran through the 1990s. The popular ads, which featured individuals in need of refreshment falling backwards into a pool of water after taking a sip of ice cold Nestea, cemented the brand's place in pop culture history... 4 Sep 2015
Jenna Prandini
Puma has announced an endorsement contract with rising track star Jenna Prandini, under which the 2015 USATF National 200m and NCAA 100m champion will join Puma's group of athletes, which includes Usain Bolt, and will add more depth to Puma's female portfolio... 3 Sep 2015
No doubt that coupon codes, flash sales and promotions associate with a positive customer experience - those who have ever saved money during sales or by using coupons know that there is a satisfaction in saving money. The popularity of coupons in retail marketing is increasing mostly because coupons are great tools when it comes to gaining new leads, boosting sales, growing mailing lists, building customer loyalty and, finally, keeping competitors at bay... 31 Aug 2015
Typical revenue streams for retailers include rental from tenants, parking and turnover clauses, but with alternative or non-GLA (Gross Lettable Area) spaces fast becoming hot property among blue-chip brands looking for fresh ways to entertain and engage consumers, additional income opportunities that generate millions are quite literally staring property developers and mall management in the face. 24 Aug 2015
Africa's first shopper-centric Health & Beauty Consumer Packaged Goods (CPG) brand-custodian distributor, ACDOCO South Africa ("ACDOCOSA"), has appointed Leanne Pillay as Operations Head, spearheading the company's logistics, warehousing, IT, regulatory and infrastructure. This is in line with ACDOCOSA's acquisition and expansion plans. 12 Aug 2015
Puma has launched its second major Forever Faster brand campaign through a multi-million euro media investment with a dedicated focus on training. Asking the question: "What are you training for?" the global sports brand challenges individuals and teams to put more energy into training and more positivity back into sport. 11 Aug 2015
To promote the availability of the recently launched Springboks jersey for the 2015 World Cup at Edgars stores nationwide, ASICS teamed up with Primedia Unlimited's and TLC's Fitting Exposure business to share the news. 4 Aug 2015
To launch its new lip colour range entitled Pop, Clinique utilised Fashion Media's Activation Pad areas inside premier Edgars stores nationwide... 31 Jul 2015
The Advertising Standards Authority of South Africa has dismissed a complaint against Woolworths over a "provocative" underwear advertising campaign... 27 Jul 2015
Puma South Africa has expanded its running stable with the inclusion of distance runner Yolande Maclean, track and field athletes Jeremiah Motsau and Ransto Mokopane, and twins Lebo and Lebogang Phalula... 21 Jul 2015
As the global female consumer market strengthens, marketers are more interested in the best way to approach this key demographic who are already the key decision makers in some households. In Russia, for example, 53.7% of households were headed by females in 2014 and 50.6% in the US... 20 Jul 2015
The explosion of township-based malls and shopping centres, providing a space for all types of brands to be nearer to the secondary market is one of the new exciting developments in the townships... 20 Jul 2015
The extended entry deadline for the 2015 POPAI SA Awards is Wednesday, 22 July 2015. Eligible work must have produced and placed between 1 August 2014 and 30 July 2015... 17 Jul 2015
South Africa's top-performing brand on Facebook is Jameson Irish Whiskey, followed by credit card Visa, while Edgars ranks third... 13 Jul 2015
To target young adults who experience skin acne from time to time, Primedia Unlimited's TLC is dominating mall and cinema washrooms with its Oxy 'Skin Sorted - Happiness Guaranteed' campaign for a period of two months... 10 Jul 2015
Playboy and Playgirl are the coolest male and female deodorants in the country according to the annual Sunday Times Generation Next Survey Awards. The HDI Youth Marketers-run survey recognises South Africa's best and 'coolest' brands - including products and celebrities - as voted for by 5,400 young people between the ages of eight and 23. 6 Jul 2015
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