As modern beer production often includes faster brewing methods, additives, flavourants, colourants, and a host of other chemical and non-chemical ingredients, Windhoek beer has recently launched a national campaign, in which it takes a stand against additives, flavourants, colourants etc. - all for the love of pure beer... 6 Jul 2015
The Primedia Unlimited owned shopping centre marketing specialists have won a Gold and a Silver award at this year's International Council of Shopping Centre's Solal Marketing Awards... 25 Jun 2015
Half of all Africans are under the age of 20, with those aged 16 to 34 accounting for 65% of the entire continent's trillion-dollar consumer spending and with this being the fastest growing continent with smartphone use, advertisers are obsessed by how best to reach them... 16 Jun 2015
PepsiCo has announced a partnership with the UEFA Champions League, under which its flagship global brands: Lay's, Gatorade and Pepsi MAX/Pepsi, will serve as lead brands for the tournament. In addition, PepsiCo will also integrate Doritos, Lipton and 7UP brands into the sponsorship programme. 12 Jun 2015
It's very rare that one will find himself in an overcrowded space like Park Station in Joburg CBD on a Friday afternoon. The Alcohol and Tobacco Immersion experience, on 22 May 2015, which was organised by Point Of Purchase Advertising International South Africa (POPAI) afforded brand managers, marketing practitioners and strategists an opportunity to get insights that enabled them to understand broad LSM spectrum, also touched on how factors like commuting patterns, location, price, convenience and promotional ideals affect the popularity of certain brands over others. 1 Jun 2015
The term 'brand activation' may not mean much to the average consumer, but if they've ever watched a live product demonstration in a supermarket, been handed a discount voucher for a particular cleaning detergent at a traffic light, or sampled a new brand of sports drink at an event then they've certainly been the target of this kind of brand-building exercise. Whether we want it to be or not, the world is a branded place and activation solutions can help distinguish brands in a crowded marketplace. 29 May 2015
Changes in the power dynamics along the path-to-purchase have introduced a new world order in which customers reign and love flaunting their freedom. 22 May 2015
The recent BIA/Kelsey National hosted retail conference, themed 'National Brands, Local Marketing' saw attendees from around the world come to Dallas. Here are some of the key point from the conference. 15 May 2015
Millennials - this open-minded, forward-thinking, highly connected generation with money to burn, thrives on personal interactions, customised retail engagement and participative marketing. It is transforming retail and forcing marketers to reconsider their strategies. 28 Apr 2015
Consumers have gotten on board with the concept of buying apparel online. Especially in this era of free returns and nifty sizing tools, buying clothing and shoes off the Web has become mainstream. However, some advertisers have been slow to respond. 23 Apr 2015
Primedia Lifestyle Marketing Services is confirmed as having 15 finalist positions in this year's International Council of Shopping Centre's Solal Marketing Awards, which recognise shopping centre marketing excellence from around the globe. 23 Apr 2015
While there is a great deal of interest in the potential for personalised, location-based marketing, South African retailers have been slow to benefit from it. 25 Mar 2015
Communicating with Africa's one billion consumers can be a challenge due to the various cultures, political situations and language barriers that exist. 20 Mar 2015
While globally there have been many questions around the emergence of entry-level banks, there can be little doubt that the proliferation of such institutions in the past few years has vastly changed South Africa's financial landscape. 6 Mar 2015
Marketing strategy 27 Feb 2015
One of South Africa's leading shopper marketing specialist consultancies, engage Management Consultants Africa, has appointed Etienne Beukes to implement its unique training and development solutions into the African market. 24 Feb 2015
Augmented Reality (AR) technology allows your smartphone or tablet to see computer-generated objects and characters that interact with the real-world environment in three dimensions. Appletiser has become one of the first beverage companies in South Africa to make use of interactive AR, as it makes three unique, interactive 3D animated characters come to life with the new limited edition 275ml collectable pack. 16 Feb 2015
Lay's launched its 'You've Gotta Love Cricket' campaign in January 2015 specifically to highlight that it is as an official partner of the 2015 International Cricket Council (ICC) Cricket World Cup, being hosted in Australia/ New Zealand over February and March 2015. South African cricket master AB de Villiers is the face of the campaign and cricket fans can look out for the limited edition large bags featuring de Villiers. 12 Feb 2015
Retail specialist joins leading shopper-centric distributor and brand custodian company to give the company a leading advantage in the growing African sector 5 Feb 2015
Over the past couple of years Fishwicks has been readily supplying retail marketing solutions to clients in Cape Town, with the likes of Pioneer Foods and Pick n Pay already managed locally. 2 Feb 2015
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