A new 'Drive it to Win It' game show series debuts on e.tv this month, with 12 new Ford Figos up for grabs over 12 weeks, as Engen Petroleum rewards the virtual racing skills of 12 winners throughout the summer. 10 Oct 2012
In the midst of an economic downturn, retailers today need to explore effective marketing options that speak to an ever-growing community of mobile and digitally savvy consumers. In trying to get a handle on what drives consumers in the retail space, Demographica undertook two years of research into the retail industry and retail advertising as part of its commitment to building global best practice. 8 Oct 2012
Digital Advertising Bible for Retailers is the latest release from Demographica, a South African digital direct marketing company. Following the success of its Email Design Bible, the agency's new booklet aims to show retailers how to use digital advertising effectively, while offering innovative solutions to increase foot traffic. 1 Oct 2012
For the launch of its first bottle of Johnnie Walker Platinum Label, signed by Master Blender, Jim Beveridge, it has opened a 'One Bottle' liquor store, where consumers can make bids on this exclusive bottle in person, or online at its South African Facebook page. 19 Sep 2012
Bankable international acts, such as U2, Lady Gaga, Coldplay and Justin Bieber, will need to keep frequenting South Africa's shores to halt the decline in local music market numbers. 14 Sep 2012
There is so much choice for shoppers today that most consumers will not travel further than they need to. Even the super malls, like Century City only expect and rely on about a 10km catchment area. With petrol prices, now more than ever, buyers and shoppers are relying on close-to-home convenience and appreciating the true value of the communities in which they live. 7 Sep 2012
The Johnson & Johnson pharmaceutical group took its Benylin message direct to consumers at the height of winter during a one-month campaign within Dis-Chem and Clicks pharmacies using Unlimited's XP Digital LCD screens. 31 Aug 2012
Following a significant investment in PTI Marketing Technologies, a web-to-print and marketing personalisation solutions provider, Ricoh will enhance the development of new marketing collateral management tools to help enterprises and commercial printers with efficiencies and growth. 30 Aug 2012
Brutal Fruit is seeking 12 young women, between the ages of 21-25, to act as ambassadors for its brand and punt the brand at their universities and social environments. 15 Aug 2012
Entries for the South African 2012 POPAI (Point of Purchase Advertising International) Awards close on Friday 3 August 2012. The awards are open to both POPAI members and non-members. The winners of the Display of the Year Award - for the best temporary and best permanent entries across all categories - will be presented, along with the category winners at a gala event in October, following the annual conference. 1 Aug 2012
Lip conditioner, Softlips has signed an initial four-month contract with washroom advertising specialist, TLC to install branded vending machines in female washrooms at 10 LSM A shopping malls. Branded vending machines are a new offering from TLC that gives companies the opportunity to create awareness and distribute products. 27 Jul 2012
The search is on for four winners in the Hansa Pilsener Next Beeg Dreamer competition in the categories of Music, Hansa, Community and the Home, with enough money to realise their respective dreams from the Hansa Dream Fund. 16 Jul 2012
Crimtan, the UK digital advertising services company is having leading academics at the University of Brighton apply their expertise in artificial intelligence (AI), advanced mathematics and computer modelling techniques to develop their new marketing systems. 9 Jul 2012
Shopper marketing agencies are a "bloody nuisance" in the eyes of traditional advertising agencies because they siphon off budgets that could otherwise be spent on high-cost creative work, says Craig Melling-Williams, head of the Buchanan marketing group in SA. 6 Jul 2012
At the recent International Council of Shopping Centres (ICSC) Solal Marketing awards, Chatsworth Shopping Centre in Durban was acknowledged for a community project, initiated by the centre management, to raise awareness among schoolchildren of the serious effects of drug use. 27 Jun 2012
Entries for the annual SACSC Footprint Marketing Awards, which honour outstanding South African shopping centre marketing, with a focus on innovation, creative achievements and economic success, close for entries on Friday 20 July 2012. 26 Jun 2012
The International Council of Shopping Centres' Solal Marketing Awards, which bring together the finest retail marketing initiatives across Europe and South Africa, have awarded Cavendish Square a silver Solal award for its Royal Winter campaign, which incorporated a number of focused events on food and flowers, two tactical 'princess' projects and a Royal winter sale, leveraged off the two royal weddings held in 2011. 25 Jun 2012
Anyone who books online and completes a test ride before 30 June 2012 stands a chance to win a Harley-Davidson authorized Wild West Tour in the US in 2013 for one rider and one passenger worth R100 000. 13 Jun 2012
Nampak Bevcan is running competitions via social networking sites to find talented South Africans who show it what they can do with cans. Demonstrate a talent, dance, sing, make music or do a crazy trick; film it and post it on YouTube. Videos with the most views will be in the running for the big prize. All entries must be in by 30 September 2012. 11 Jun 2012
Highlighting its change from its traditional cork closure to a screw cap in mid-June 2012, Graça has launched a humorous campaign with the new screw-capped bottles coming with a cork key ring displaying the quirky message, "soon to be extinct." These limited-edition packs are intended to draw attention to the need to protect cork trees and the advantages of screw caps. 4 Jun 2012
Let's do Biz