Savour Every Flavour, a campaign to bring focus to the importance of dairy in a daily diet and the importance of balanced nutrition, has been launched by DairyBelle this month. Taste tests and sampling opportunities will be held for consumers at selected stores around the country. 31 May 2012
Nuvolite Medium Fat Spread has just launched its 'Now that's Living' campaign, featuring a website and Facebook competition asking users to list 20 things they would love to do. HelloComputer was the digital agency briefed to develop both to bring the passion and positivity of the brand to life. 28 May 2012
The growth of shopper marketing is expected to outpace other segments in the marketing mix over the next several years. 11 May 2012
For the third year in succession, Primedia Lifestyle has received multiple finalist nominations for the International Council for Shopping Centres (ICSC) European Solal Marketing Awards. Winners will be announced at the European Marketing Conference in Budapest, Hungary on 7 June 2012. 3 May 2012
From now until the end of May, consumers visiting Shoprite and Usave stores throughout Gauteng as well as parts of Limpopo and Mpumalanga will receive a free Wonderbag with purchases of Rajah products. The project is a partnership between Unilever, Shoprite and Natural Balance, the manufacturers of the Wonderbag, with 400 000 Wonderbags being given away during the campaign. 20 Apr 2012
Changing South African media agency buyer's and planner's perceptions about washroom advertising, once just known as toilet advertising, is more challenging than that of European and American counterparts. 19 Apr 2012
Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound. 16 Apr 2012
Many think of advertising as ad-writing. It's not. Advertising is salesmanship. Literary qualifications have nothing to do with it. In fact, fine writing is a distinct disadvantage. So is unique literary style. They both take attention away from the subject. 5 Apr 2012
Inspired by the online game found on www.mymagnum.co.za, a Magnum Pleasure Hunt will take place in Johannesburg on Friday 29 June 2012. The hunt requires five teams to work their way from checkpoint to checkpoint, performing various fun activities. The first team to complete the hunt wins an Audi A3 Cabriolet. 4 Apr 2012
With the introduction of the new 330NRB Hansa Pilsener bottle by SAB, Tradeway Promotions undertook a brand activation across South Africa last year to introduce it to its target market. Across 1000 bars and 100 ShisaNyama outlets, the company engaged with around 40&mbsp;000 consumers. 28 Mar 2012
Persuasive copy should always grab the reader's attention, secure their interest, stimulate their desire for the goods or service, and lastly, motivate them to take action. 12 Mar 2012
From multiple surveys taken over 20 years, food and grocery shoppers continue to shop mostly on the weekend. It is however, the planning that consumers undertake that is the most intriguing for marketers. 8 Mar 2012
Herbalife has partnered with FC Barcelona and top athletes to create a sports-range of products and with SuperSport to raise the profile of healthy weight management and an active lifestyle. 5 Mar 2012
Each year the Primedia Lifestyle transforms the Menlyn events arena into the 'Beach Zone' with daily entertainment activities for shoppers. Taking 130 tons of beach sand to transform the area into a beach, the company's team partnered with CANSA, Huggies, UShaka, Stuttafords, Woolworths, Nivea, ABI and Crocs, to mention a few, to make the beach bigger and better this year. 1 Mar 2012
JC Le Roux offers purchasers an exclusive, unreleased new single, Le Good Life from GoodLuck through a unique code printed on neck tags in participating stores or by liking its Le Good Life page on Facebook. [video] 27 Feb 2012
The Foschini Group (TFG) has challenged design students at top local tertiary institutions to redesign its new range of Gift Cards for 2012. The competition is aimed to give students the opportunity to get a practical experience in working with a top brand as well as give them the freedom to create something on a blank canvas with guidelines. 23 Feb 2012
Primall Media, announced yesterday 21 February 2012, that it has joined forces with local trend analyst and creative visionary Dion Chang, who studies consumer mind-set - their hot buttons and the social and retail trends which define future society. 22 Feb 2012
The challenge in communicating the concepts of sustainability is that you run the risk of green washing or being too academic and not being understood. When engaging with people who have sustainability close to their hearts, the mention of marketing or advertising is considered 'not acceptable'. 16 Feb 2012
Brand advocacy is crucial in marketing, according to Kate Cloete and Renay Lotz, co-founders of brand bakery, who encourage local marketers to find and cultivate brand idols, who will utilise 'fast moving consumer experience' (FMCE) to promote brands. 10 Feb 2012
In terms of retail, the information revolution has far-reaching consequences and brands owners are confused as to where to direct the focus of their marketing efforts. "In order to connect and relate to our audience today, we need to know where to start the conversation," says Stephen Beattie, marketing manager of Pyrotec, a leading privately owned South African company specialising in innovative product identification solutions. 7 Feb 2012
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