Wednesday, 1 February 2012, saw the launch of the Great Simba House Hunt Campaign that will see three South Africans each win a house valued at R1 million and 657 700 product fans will win instant airtime prizes valued between R5 and R500 each, totalling R5.5 million worth of airtime. 3 Feb 2012
Here they are, Bizcommunity.com Retail's 2011 lists of most popular articles and those that drew the most comment. So, do you agree with the numbers - or do you have your favourites (and not-so-favourites)? 12 Dec 2011
SA Catalogues, a new website that features more than 50 retailers, including Mr Price, Game, Makro, Hi-Fi Corp, Dischem, Pick n Pay, Baby City and Builders Warehouse, allows shoppers easy access to exclusive promotional offers and deals. 7 Dec 2011
Sensory triggers are so effective in persuading consumer behaviour that experts suggest it can increase sales by up to 300%. Atmospherics, or the study of retail spaces, is the science that backs up this strategy. 1 Dec 2011
Brutal Fruit has just undergone its own pack revitalisation, and is now offering 2100 women the chance to invigorate their own lives through an exciting new European trend... Glamping. 9 Nov 2011
Primedia Lifestyle has introduced a specialist retail media planning, buying and strategy division, Media Xpress, to deliver media buying for Primedia Lifestyle and its portfolio of over 50 shopping centres, across advertising platforms best suited to the events and promotions taking place within each mall. Thola Phetla, who has over 14 years' experience in advertising, strategic marketing research, media strategy and planning, heads it up. 24 Oct 2011
Today has embarked on an aggressive campaign, designed to increase sales, strengthen brand loyalty and attract new consumers to the brand, particularly for the bulk pack sausage rolls and puff pastry products. 30 Sep 2011
Chillies has launched a new website this week that will gather retailers' offers online, at one source, in a similar way that print pamphlets do on a weekly basis. The website, described as online marketing haven for all major retailers, allows users to click on a favourite retailer's icon and download the latest specials in PDF format. 5 Aug 2011
SAN FRANCISCO, US / JOHANNESBURG, SA: The Levi's brand (www.levi.com) has introduced the first global creative platform and global marketing campaign in the brand's 138-year history. 'Go Forth,' a rally cry to create positive change in the world today, aims to tap into modern consumer sentiment that these are not easy times, but they are our times - 'Now is our time.' 4 Aug 2011
Up to now, marketing strategies employed traditional methods such as print, television, radio and online media to get people to buy their products. But US marketing research found that in one week over 110 million households walked into Wal-Mart stores, while less than 70 million watched the news on TV, says Marc Ducnuigeen, president international of the Integer Group, one of the foremost global shopper marketing agencies and part of TBWA\Worldwide. 15 Jul 2011
One of the most astute assessments of the relationship between humans and technology appears in the glossary of The Handbook of Technology Management under Technology Readiness which, according to the book, is the "propensity to use and adopt technologies for accomplishing goals in one's personal and professional life." 15 Jul 2011
The Southern African Poultry Association (SAPA) has launched a campaign, 'Eggs are Magic', aimed at promoting the health benefits of eggs as a nutritious, wholesome and affordable food source. 13 Jul 2011
This month, the V&A Waterfront has opened of a number of new retail tenants, adding a range of international brands to the existing retail mix, including Hello Kitty and Jelly Planet. 8 Jul 2011
The 'No Regret Friday' campaign, launched late last week, is the next step in South African Breweries' successful 'Reality Check' advertising campaign, which was launched in 2009. 6 Jul 2011
SA Catalogues, a new central interactive digital catalogue website, will help retailers to reach a wider audience, penetrate new markets and attract new customers when it launches in the first week of August 2011. 5 Jul 2011
Marketers should embrace new laws such as the Consumer Protection Act (CPA) and Protection of Personal Information Bill, as an opportunity to bring best practices to their email marketing campaigns, rather than fighting or resenting them. 17 Jun 2011
The Footprint Marketing Awards, which recognise exceptional shopping centre marketing, innovation and creative achievements, together with economic success, within the South African property industry on a regional level are open for this year's entries. The competition closes on Friday 17 June 2011. 8 Jun 2011
After months of behind-the-scenes activity, we're thrilled to unveil a revamped, Bizcommunity 2011, featuring a host of new features - an expanded set of self-promotional tools - such as personal profiles appearing on the various portal front pages and in the newsletters and the ability to find, follow, subscribe and share with your favourite industry personalities and opinion leaders. 23 May 2011
Following company research, there have been several noticeable shifts in retail marketing in the past with two predominant trends emerging that retailers seem to be tapping into in developing their marketing strategies. 10 May 2011
The Remy Martin VSOP 'Live by the Code' campaign, which makes use of an integral QR (quick response) code system to activate and synchronise all marketing, media and advertising elements, is offering attendance to two exclusive parties. 21 Apr 2011
Here they are, Bizcommunity.com Retail's 2011 lists of most popular articles and those that drew the most comment. So, do you agree with the numbers - or do you have your favourites (and not-so-favourites)? 12 Dec 2011
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