The 2011 International Council of Shopping Centres (ICSC) European Solal Marketing Awards winners were announced in Istanbul late last week and South African malls, in for the second year, achieved top prizes. All winners automatically qualify for entry into the internationally-acknowledged ICSC VIVA "Best of the Best" Awards, which recognise excellence in global shopping centre marketing. 11 Apr 2011
Consumers of KWV brandy can win prizes of leading local and international brands for the style conscious man in the 'Step out in Style with KWV' Easter promotion, that will run from 1 April to 31 May 2011. The promotion will be supported with online advertising and on the print side, adverts with more information will be appearing in Sunday Times and Rapport. 24 Mar 2011
Today, St Patrick's Day, is the launch of Make It 2 Bushmills that will see two South Africans being flown to the Old Bushmills Distillery in Northern Ireland to compete with ten other countries in an international competition called 'Bushcamp'. Entries close at 11.59pm GMT on Sunday 17 April 2011. 17 Mar 2011
The International Council for Shopping Centres (ICSC) European Solal Marketing Awards, winners of which will be announced on Thursday, 7 April 2011 at the European Marketing Conference in Istanbul, offer Primedia Lifestyle an excellent chance of success, as the company is a finalist in 13 categories. 7 Mar 2011
Cavendish Square has decided to aid its customers in becoming educated on and participating in a natural, more authentic home environment, taking green living and balanced lifestyles into account, at its Home and Living Inspirations show on from 3-6 March 2011. 25 Feb 2011
LONDON, UK: How has the retail media specialist aggregated the market place to enable brands to deliver better and more joined-up in-store marketing campaigns? With many brands in dire need of getting themselves off the price promotion bandwagon, marketers need to start thinking smarter if they are to get back to building brand equity. 17 Feb 2011
Global publisher John Brown will develop a 360 degree multi-platform approach to engage loyal Edgars Club customers, having won the publishing contract for Edgar's Club magazine. The first issue of the new look monthly magazine, which underpins Edgars' consumer marketing strategy, will be issued in September 2011. 15 Feb 2011
LONDON, UK: In the final instalment of my "Closing the Loop" series, I explain how the "social" in social media doesn't always mean digital. 14 Feb 2011
In his second article examining the shopper-consumer journey, Robin Jaffray discusses some of the techniques brands can use to "close the loop". 11 Feb 2011
When African Bank last year organised road shows to ask customers how it could improve its services, its executives got more than they bargained for. Customers said they wanted a break from repaying their loans. 10 Feb 2011
A recent Nedbank campaign, aimed at its 55+ target audience, saw 55,000 free coffees and cappuccinos given away through a Billads bill folder advertising campaign on the bank's OptimumPlus 12-month fixed deposit account. 8 Feb 2011
Lesetja Mogoba has been appointed as EWB commercial manager of Endemol South Africa, part of one of the global leaders in television and other audiovisual entertainment. 8 Feb 2011
LONDON, UK: In the first of a series of three articles, Robin Jaffray from Inferno discusses social media and its role in retail. 7 Feb 2011
Like a growing number of FMCG businesses, Shoprite has begun promoting its goods on the mobile internet with banner ads and interactive pages over the Christmas period. It worked with Yonder to design a mobile campaign that placed banners across most content channels five days a week, linked to an online mobile catalogue. 28 Jan 2011
Following the successful Shop & Win competition held at Scottsville Mall in Pietermaritzburg over the 2010 festive season, the mall has a new Valentine's Day competition, where one shopper will win a 'chef for the night', who will prepare a 3 course meal for six in the comfort of the winner's home. 19 Jan 2011
Pricing is no longer a purely economic challenge to be addressed through studies of market elasticity. It can't be solved by lowering prices until customers' purchases improve factory utilization rates and it can't be solved by allocating costs and adding mark-ups. Rather, pricing today must be focused on value exchange. 14 Jan 2011
The Ballito Junction shopping centre held its Summer Fun Land promotion from 17 December 2010 to 2 January 2011 was seen as a successful promotion during which shoppers won prizes and partook of various activities. 10 Jan 2011
As part of its marketing campaign "Rediscover Cavendish Square", the shopping centre has a viral competition on its Facebook page showing its new and revamped stores as a photo gallery and Facebook fans are encouraged to mark their favourite retailers. 30 Dec 2010
The Doritos Late Night Facebook competition closes for registrations on Friday 31 December 2010. The prizes of three Apple iPads or a Mini Cooper S Convertible will be drawn on 17 January 2011 from entries into the daily R500 cash draws. So far, the competition has seen almost 40 000 people register on the fan page to date. 29 Dec 2010
Johannesburg-based prepress and print specialist business, Remata, has been contracted by the South African operation of Dermalogica to provide an online, branded webstore service for the company's 550 stockists. 7 Dec 2010
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