In October and November 2010, Kiri Cheese launched an in-store campaign aimed at demonstrating its versatility and introducing the full range of the brand to consumers. 3 Dec 2010
The biggest spenders on advertising in SA leading up to and including the World Cup were companies that did not have links with FIFA, according to research by Nielsen. 3 Dec 2010
The international Mobile Marketing Awards, due to be announced on Wednesday 17 November 2010 in Los Angeles, feature a South African entry in the finals. 16 Nov 2010
Nestle Ice Cream has launched four new mini treats into the multi-pack segment, aptly called 'sneaky size'. Its agency, JWT Johannesburg, portrays the concept in four TVCs, where a small person is seen enjoying the ice creams in four unexpected scenarios - in the middle of a marathon, with grazing lamas, during a Thai Chi class and sitting on a catwalk during a live fashion show." 11 Nov 2010
MONTEVIDEO, ARGENTINA: Danone countered a vicious viral attack on its Actimel yogurt brand in Argentina by fighting rumours with - other rumours. As marketers struggle to find new ways to protect their brands from social media onslaughts, Danone is re-writing the playbook with its Creator of Rumours (Creador de Rumores) digital effort. 11 Nov 2010
Author Ursula Le Guin wrote that "legends of prediction are common throughout the whole Household of Man. Gods speak, spirits speak, computers speak." What Le Guin left out were consumers. Consumers speak too - volumes, if you know how to read them. 11 Nov 2010
Advertisers seem to be betting on what they see as the most accessible form of media in South Africa as money pumped into radio advertising is expected to rise sharply over the next five years. 4 Nov 2010
Freshstop has recently launched a new marketing campaign to engage with its diverse target market. Early Bird, Super Mom, Braai Boys and Club Closers - the core Freshstop customer groups has been showcased in the campaign called The Freshstop Superhero. 3 Nov 2010
A new theatre has opened in the Boland town, Paarl. The Wynvlieg Cellar Theatre @ Boland in northern Paarl, started by local wine producer Boland Cellar, opened last week. 3 Nov 2010
Bronwen Rohland, Pick n Pay's new marketing director, is a formidable operator. Credited with managing the group's R500m SAP implementation and its evolving supply chain strategy, she will now direct her energy towards marketing. 1 Nov 2010
Small businesses in South Africa that want a low-cost way of reaching potential customers with advertising should consider using Google AdWords to do so says Ferdie Bester, MD of online marketing specialists ClickMaven. 26 Oct 2010
Clothing giant Ackermans have launched a retail promotion across all of its 350 stores in partnership with the #1 US smash hit 3D movie Despicable Me, which opened in cinemas across South Africa on Friday, 1 October 2010. 5 Oct 2010
The City of Johannesburg's Department of Economic Development, together with the Mayoral Council are planning to transform Joburg into a world class shopping destination, specifically targeting its SADC neighbours and West, Central and East Africans. Few people are aware that South Africa attracts more than 500 000 African visitors per month, many of whom come here to shop and be entertained. 29 Sep 2010
The first winner in the Lucky Star R1 million promotion, currently running nationwide, has been announced. 27 Sep 2010
The Elle New Fresh Face Competition is a campaign to find local modelling talent to take the local industry forward. In association with Woolworths, the magazine is looking for a beautiful, young woman who represents a shared optimism about South Africa and the future, to be the face of South Africa's fashion and represent the values and dynamic nature of the people of South Africa. 23 Sep 2010
Officially verified by Guinness World Records on 15 September 2010, the world's biggest T-shirt is currently on display in an aircraft hangar in Johannesburg. 23 Sep 2010
Sales teams are often faced with too many leads to follow up on, and no idea as to which lead is more likely to generate a sale. However, lead nurturing email marketing can qualify your leads. According to GraphicMail*, when all's said and done what a business needs to stay afloat is sales. Be it selling your pitch, your service or your product, you need people to buy into it. 23 Sep 2010
Speaking at the celebratory awards function announcing the results of the 2010 Amorim Cork Cap Classique Challenge in Somerset West on 16 September 2010, Joachim Sa, MD of Amorim Cork SA said his company's investment in the event since its inception nine years ago had been "very valuable" and he confirmed its ongoing support and sponsorship of Wine magazine's annual event. 20 Sep 2010
Zinto Marketing Group targeted various supermarkets with in-store activations as well as several Aquafresh activity stands at malls and strip malls over a three month period, taking the brand directly to the shopper and consumer. This was part of the brand's key phase in its on-going shopper and consumer campaign. 16 Sep 2010
BRUSSELS, BELGIUM: Independent data released yesterday, 15 September 2010, show how the world's biggest food brands have significantly changed the products they advertise to children. A major effort has been made to put advertising spend behind "better for you" products or to move out of children's airtime altogether. At the same time children are being exposed to significantly less advertising for all food products across all programming. 16 Sep 2010
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