Dutch brewery Bavaria scored at least R750 000 in free publicity in South Africa with its "orange dress" campaign, which was branded by FIFA as ambush marketing. 30 Jun 2010
The United Nations Food and Agriculture Organisation (FAO) on Monday, 28 June 2010, urged tea-producing countries to increase income from the crop by marketing the drink more heavily at home and publicising the health benefits of the beverage abroad. 29 Jun 2010
The International Council for Shopping Centres' Solal Awards, which recognise best practice and outstanding, effective shopping centre marketing against European standards, were awarded on 17 June 2010 in Lisbon and South Africa's Primedia Lifestyle won two Silver awards for its campaigns for KZN Umlazi Mega City and Cape Town's Cavendish Square. 25 Jun 2010
Hemingways Mall is encouraging shoppers to become Club H members through a weekly lucky draw. 24 Jun 2010
Four Chivas bars have been fitted out in four Fabiani men's stores at the V&A Waterfront in Cape Town, Melrose Arch and Sandton City in Johannesburg and Irene Mall in Pretoria so that patrons can enjoy a complimentary glass of Chivas as part of their shopping experience. Chivas@Fabiani also provides coffee, cappuccino or espresso from Nespresso coffee machines integrated into the bars. 21 Jun 2010
Productivity SA, a public sector entity created to enhance SA's competitiveness in the global market, has singled out the wine industry as a sector that could be assisted with the development of a clustering strategy. 17 Jun 2010
"Neither a newspaper, magazine nor knock 'n drop product, Shopper's Friend is a retail tabloid, featuring interactive fun, games and competitions catering for all members of the family," says Jacques Coetzee, GM Shopper's Friend. 10 Jun 2010
Two PR consultancies have announced new client contracts - Greater Than has been contracted to manage Mars Africa's corporate communications, Zenzero and Yoga Zone's PR portfolio and Marcus Brewster Publicity (MBP) will manage Solairedirect. 4 Jun 2010
Heineken's move had been expected for some time, so when it came SAB had new premium beers waiting in the wings. But in its haste to launch Hansa Marzen Gold, it took its eye and marketing spend off what it now terms its "power" brands - Castle, Hansa, Black Label and Castle Lite. 31 May 2010
It is during the tough times, like the recent recession, that retailers tend to increase communication with marketing consultants and tenants; however, during boom times shopping centre tenants are generally quiet and fail to communicate to the centres' marketing departments. 31 May 2010
In order to up sales during the World Cup season all three branches of Burchmore's in Sandton, Cape Town and Durban will screen all the games live. "So whether our customers are buying on auction or shopping for a car on our sales floor, they won't miss the action," says Darryl Jacobson, MD of the group. The branches are flying the flags of the competing nations and all staff members have been issued with football jerseys, which they wear on Football Fridays. 31 May 2010
Lowe Bull Cape Town has created the advert, "Brown is Beautiful" as part of the marketing campaign for Hansa Pilsener to inform beer drinkers about the science of brown bottle packaging. 28 May 2010
McDonald's teamed up with student marketing specialists Campus Media to introduce the new McValue lunch offerings to the student market. The campaign was activated at 10 campuses nationwide, with a total team of 74 promoters and managers across all sites. 25 May 2010
A booze catalogue issued by Makro has left a bitter taste in the mouths of some wine fundis. The retail group published Platter star ratings for some wine without specifying their vintage. 25 May 2010
At a 'sweet' launch at the Kitchen Bar in the Design Quarter, Fourways, chefs and retailers were invited to watch Andrew Atkinson, executive chef at the Michelangelo Hotel, turn the newly launched McCain alternative sweet potato into surprising dishes. 25 May 2010
Healthy lifestyle magazine, Women's Health, has pioneered a touring programme of health-focussed workshops and fitness classes suitably named, Popup Studio. Similar to popup retail, these spontaneous events infiltrate high-visibility shopping malls across the country, host fun and exciting events such as yoga classes during peak shopping times and disappear moments later. 18 May 2010
The South African Council of Shopping Centres (SACSC) is planning a series of informative breakfasts, with guest speakers and presentation in May 2010 in Cape Town, Johannesburg and Durban. Both members and non-members are welcome and should RSVP to Tasnim Mustan on +27 (0) 71 235 5582 or email her on az.oc.liamadov@natsumminsat, stating which booking is required. 11 May 2010
The Best of Wine Tourism Awards, established eight years ago to advance standards in wine tourism and to promote the exchange of best-practice internationally, is hosted by the nine-member Great Wine Capitals (GWC) network operating in Africa, Europe, North and South America, and Australasia. 11 May 2010
In celebration of Mother's Day, Hemingways Mall is giving away prizes valued at over R12 000 to three lucky moms. 7 May 2010
Following a visit to the 49th edition of the Salone Internazionale del Mobile, the International Furniture Fair of Milan, renowned as the largest decoration trade fair in the world, the 2011 retail furniture trends move to more plastic. 4 May 2010
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