The McDonald's Player Escort Programme launched last week to find 1200 South African children who will form part of the 2010 FIFA World Cup proceedings by walking hand-in-hand with world-renowned football players onto the pitch before each game. 3 Feb 2010
Tiger Brands continues its Eat Well Live Well campaign, started late last year, by displaying a distinctive Eat Well Live Well logo on its products that meet the stringent dietary requirements of the Nutrition Information Centre University of Stellenbosch (NICUS). 2 Feb 2010
The launch of the new website for KWV Wines aims to mark a dynamic move for the brand, focusing marketing attention online to allow its story to be told to consumers across the globe. 28 Jan 2010
The recent 'Island Delite' competition, created by Boost Juice Bars in association with Qatar Airways and the Maldives Tourism Board, received over 6400 entries. 21 Jan 2010
The Engen competition, Captain Cash, which ran from 1 October to 31 December 2009 had over 3 million entries and handed out total prize money for the promotion of R1,020,000. 12 Jan 2010
According to Hein Koegelenberg, CEO of Leopard's Leap wines, “China's nouveau riche's attention, coupled with the recent elimination of all wine duties, means that China is fast becoming a focal point for trading and distribution amongst wine buyers and sellers.” He was commenting on his recent Asian wine marketing trip and the potential of this key future market as a wine-buying region and a focus for South African wine export in 2010 and beyond. 11 Jan 2010
Checkers' National Supplier of the Year in the Service Provider category has been won by ad agency, ninety9cents, beating three other nominees. 9 Dec 2009
Simba is launching a new competition, ‘What's Your Lekker Flavour?', where contestants send their lekker flavour suggestion and the inspiration for the flavour along with their name, address and contact details. The winner gets R200 000 in cash and 1% of sales of the winning flavour. Entries close on the 28 February 2010. 3 Dec 2009
Following over 93 000 entries to the Hansa World Festival Tour competition, five winners were announced at Summer Place in Hyde Park late last month. Based on the brand's ‘Stepping out of the Ordinary' campaign, the tour provides the winners and their partners with a once in a lifetime experience at renowned festivals around the world. 3 Dec 2009
Sandton City has a blog site, Sandtonista.co.za, which allows viewers to find out what's hot and trendy at what is seen as the most fashionable shopping centre in South Africa. 2 Dec 2009
Brand activation specialists, Zinto Marketing Group, presented the Baby Soft toilet tissue Win-a-Car promotion as an in-mall activation in Johannesburg, Pretoria, Durban and Cape Town during October and November. 2 Dec 2009
The new consumer is intelligent, discerning and looking for value and relevance in the media he or she is exposed to. What's more, as both can generally filter their media input quite effectively, they are not interested in being treated as 'mass-market'. 27 Nov 2009
Sony Ericsson features Space Hoppers in its latest international advertising campaign ‘Spark Something', to launch its new Aino and Satio mobile phones. To further the campaign, consumers are invited to pump up Space Hoppers via Twitter, creating a unique interaction between the online community and the offline, physical world. This is believed to be the first time such a concept has been realised on a large scale. 25 Nov 2009
The new billboard advertising campaign from Nespresso, featuring George Clooney, debuted in South Africa on 1 November 2009. The campaign, which was shot by renowned celebrity photographer, Sam Jones, along with photographer Michel Dubois for the backgrounds, features photos of Clooney looking stylish in a dark suit as he appears solo first and then with his Nespresso Grand Cru in hand. 12 Nov 2009
The ANCYL has launched a campaign to ban alcohol advertisements in all media channels. 4 Nov 2009
Ten dental clinics in Soweto have been given an Aquafresh facelift in a bid to reach and educate two critical target markets - dentists and residents. 3 Nov 2009
With nine years of research behind the launch of Enhanced Mobile Communications Network (EMC Network), Qkey, the company believes it will put the power of mobile behind every element of a through-the-line communications campaign and in doing so unleash the full power of mobile. 30 Oct 2009
Old Mutual Investment Group Property Investments (OMIGPI) launched the first issue of Global View, a bi-annual customer magazine aimed at retail and commercial tenants on Wednesday, 21 October 2009. 23 Oct 2009
Fashion is an odd business indeed. How does it happen that the world we most expect to be absolutely on top of trends has completely dropped the ball on one of the greatest revolutions of our time — communication? 22 Oct 2009
Magnum Ice Cream has launched a pleasure campaign, in all participating Spar stores nationwide from now until 15 November 2009, offering one winner a week one of the six luxury Discover South Africa holiday packages for two people valued at R20 000 (with a R3000 travel allowance). 16 Oct 2009
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