The Toys R Us Baby Show, a SABC 2 Advertiser Funded Programme (AFP) launched at the end of August 2009, has received excellent feedback from viewers across the country. It runs until 24th October. 16 Oct 2009
Cavendish Square launched its first competition in late September 2009 to find a male and female face that translates what its core brand essence stands for: youthful, sophisticated, stylish and fashionable. Following hundreds of applications and tough judging, Don Madge from Claremont and Tamsin Groom from Stellenbosch were announced as the winners at an event held at the centre on Saturday 3 October. 14 Oct 2009
Women Incorporated (WINC), launched in Johannesburg on Wednesday 7 October 2009 by Cell C, has been created to meet the unique but shared needs of women across a broad spectrum of society. 9 Oct 2009
Aquafresh announced that Kayla Lemkus was the winner out of 12,000 entries received to ‘Name the Nurdle' competition running throughout this year. Her name ‘Stripey', for the recently created Aquafresh character, will enable the brand to use this colourful messenger in pre-schools throughout Gauteng. 2 Oct 2009
SYDNEY, AUSTRALIA: US food manufacturer Kraft on Tuesday, 29 September 2009, denied it was a publicity stunt to name a new creamier version of the iconic spread Vegemite 'iSnack 2.0', but suggested it might yet ditch the unpopular moniker. 30 Sep 2009
The poster ‘Pinkie', designed for Checkers by NINETY9Cents, was the only piece of work to be recognised in its category (Posters) and took silver at the Pendoring Awards last week. As a new agency, in existence for a year this month, the award was doubly gratifying. It was part of the below-the-line campaign for Checkers, to give the retail giant and its wine offering a presence at the Wacky Wine Weekend and the KKNK (Klein Karoo National Arts Festival). 23 Sep 2009
Braai4Heritage is a non-profit initiative that encourages all South Africans to celebrate Heritage Day (aka National Braai Day), 24 September 2009, with a good old braai. Aligning itself as the perfect accompaniment, Pioneer Foods ready-to-eat salad brand, Werda, has jumped on board as an official sponsor of the day. 22 Sep 2009
Washroom frames, already capable of communicating verbally with customers, now go one further and offer samples. The 'Tester Units' are attached to TLC's trademark A4 washroom frames and strategically installed at basins and mirrors, giving consumers an instant opportunity to sample aerosols, liquid hand soap, shaving gel and virtually any bottled personal product. 21 Sep 2009
Though not entirely recession-proof, sports brands across soccer, golf, motoring and basketball are proving that even in times of financial uncertainty, their fans won't let them down. 14 Sep 2009
Tropika has expanded its horizons, taking celebrities and winning contestants to the spice island paradise of Zanzibar in Tropika Island of Treasure 2, spurred on by the success of last year's competition in Mauritius. 7 Sep 2009
Although South African wines have a successful record in the Netherlands, Wines of SA (Wosa) says it will embark on a new marketing strategy to improve sales of upmarket branded wines. 2 Sep 2009
Teddy bears have often been referred to as the best friend a human can have because they possess all the qualities that pertain to friendship. They trust you, they are loyal, and they will never reveal your secrets. Build-A-Bear Workshop will be cele-bear-ating this friendship at all of its stores during September. 28 Aug 2009
Procter & Gamble this week selected PODatGREY as its shopper-marketing agency in South Africa after a four-way pitch. 18 Aug 2009
Hewlett Packard has launched its world first Experience Concept Store located at Sandton City. The HP Experience Store is a premium retail outlet with dedicated sales gurus, super exclusive products and personalised offerings which are a first not only to South Africa, but the rest of the globe. HP has commissioned Primall Media to engage a multi-media campaign, ensuring maximum exposure to shoppers and inviting them to experience the store. 30 Jul 2009
USA: Companies that track consumer behaviour online for advertising purposes are vowing to make their practices more transparent and to give people a way to decline being shadowed. 3 Jul 2009
Junk Mail, ostensibly South Africa's leading classified publication, is moving with the times in light of the recent global economic downturn. For the past 12 years, Junk Mail has been exclusively offered as a paid service to its subscribers, but is now implementing a 'no more subscriptions, no more payments' initiative. 23 Jun 2009
The recession has altered consumers' purchasing habits in many subtle and profound ways, and marketers need to be aware of the new dynamics that drive their decisions. Cheesy and commercial is out. Quirky and grassroots is in. Done right, marketing via social media can be highly effective. The cost is negligible, and the potential - if your message goes viral - can be incalculable. 10 Jun 2009
PORT ELIZABETH: While The Boardwalk's “Festival Retail” mix has proved more resilient than that in some of the more traditional shopping centres, the complex's management team is working closely with its tenants to help them trade through the current downturn. 4 Jun 2009
With consumers' inboxes perpetually filled with clutter, marketers are challenged to find new ways to break through with valuable, targeted messages that their customers actually want to open. The secret could lie in a largely untapped vehicle: transactional emails. 3 Jun 2009
Marketing company Glomail has lost an appeal against an order to have all its adverts pre-screened after it repeatedly flouted the advertising code of conduct. 1 Jun 2009