Vodacom recently launched its new location-based advertising offering that is currently being trialled on the service provider's mobile social network, The Grid, with partners Nando's, Sportscene, Jay Jays and Cape Town-based pharmacy group Synergy. 29 May 2009
Huggies Dry Comfort, winner of the 2009 Product of the Year award, has added a new leak guard waistband to ensure that the nappies continue to deliver on its promise of uncompromising dryness. 29 May 2009
Fore Good and The Harding Group have announced their first activation for Pringles following the announcement that Procter & Gamble's leading snack brand will be sold and marketed in South Africa by the local FMCG group. The new campaign was developed from a total tactile perspective reinforcing the brand's unique value proposition. 25 May 2009
Engen and Brandactive, a Smollan Group division, have teamed up to create a new initiative called EngenActive, which gives suppliers a new opportunity to market brands directly to targeted consumers in Engen Quick Shops. 21 May 2009
We must sell cheaper and cheaper in a recession. Not according to the Harvard Business Review. 20 May 2009
In the last few years we have seen an influx of imported champagnes into South Africa and consumers can now buy blue-blood bubbles, by the rightful name of “champagne”, for close to the price of a local cap classique made in the same ‘methode champenoise'. This is due to two simple factors: our local cap classiques are getting more expensive and imported champagnes - at least some of them - are now quite affordable. 15 May 2009
Canal Walk Shopping Centre has earned global recognition at the International Council of Shopping Centres (ICSC) Global MAXI Awards, announced in Las Vegas in April 2009. 6 May 2009
The burgeoning world of social media could be a huge threat to your brand if not managed properly. On the other hand, the world of social media may be the biggest marketing opportunity in years. The difference is all in how proactive you are in protecting yourself by becoming part of the broader social networking community. 5 May 2009
With about 15 months to go until the start of the 2010 FIFA World Cup, Woolworths has designed a marketing campaign for winter 2009 aimed at reminding South Africans of all the reasons there are to believe in ourselves and to remember what we can accomplish when we put our minds to it. 23 Apr 2009
Creative agency Saatchi & Saatchi Cape Town introduced the application of augmented reality (AR), as part of an experiential activation in selected malls, for literature retail outlet Wordsworth Books last week. Anton Crone, executive creative director of Saatchi & Saatchi Cape Town, says the campaign marks the debut of AR in consumer marketing in South Africa, and the African continent. 21 Apr 2009
Retailers can take advantage of the recession by offering value for money, and bundling feel-good items that are still cost effective. 20 Apr 2009
It seems that even the best-laid strategic plans of SMBs and enterprises often go awry - or end up collecting dust in a binder. That doesn't mean the strategic planning process isn't worth it. Rather, it's just outdated. What's needed is a "strategic management" style of approach. 17 Apr 2009
Award-winning wines and rare Cape finds will once again be showcased at this year's 35th Nederburg Auction, which takes place from 11 - 12 September 2009, at Nederburg in Paarl. Of particular significance is the fact that the annual auction coincides with the celebration of 350 years of winemaking in the Cape. 12 Mar 2009
Local trader Rahab Mongalo from Johannesburg has been announced the lucky winner of a brand new Corsa bakkie after she entered the Cadbury “Win a Bakkie” promotion. 18 Feb 2009
Jubilation and tears flowed as South Africa's newest millionaire was unveiled on Friday, 13 February, when Colin Smith from Kimberley won the Hansa Marzen Gold '1 Marzen 1 Million Competition' held at the Gold Reef Casino. 16 Feb 2009
The 350th celebration of winemaking in South Africa on 2 February 2009 provides the industry with the opportunity to reinforce its position as one of the New World's oldest wine producers and to celebrate its diverse and colourful vinous heritage. 3 Feb 2009
Maggie Prioste of Cyrildene was one of more than 5000 people who bought an Oral-B Cross Action Complete 7 toothbrush this winter. The purchase entered her into a competition to win a trip for two on the Eurostar train, which runs between London and Paris through the Channel Tunnel. 14 Jan 2009
Trinco tea is launching an on-pack promotion which places the brand firmly behind the education of the youth of South Africa, with the aim of providing them with a brighter future. 9 Jan 2009
This summer, Simba the Lion will be showing South African kids that fitness is cool with the launch of the Ready Steady Go! active lifestyle campaign. 19 Dec 2008
LG Electronics (LG) held the final prize-giving ceremony of the "2008 LG Global Home Chef Awards" on 10 December 2008 with South African journalist and Food Editor for Your Family placing first out of 15 global finalists. 15 Dec 2008
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