Moir's Baking Powder has embarked on a fresh advertising campaign to drive the promotion of the product in 2008 and 2009. Its new pay-off line, “Moir's Baking Powder - Rises to Every Occasion”, will be communicated with primary focus on lower LSM consumers and regional focus on specific SKUs. 11 Dec 2008
Appletiser SA and Jenna Clifford will be launching a promotional competition in January, taking place in Pick n Pay Hypers around the country. 9 Dec 2008
Nestlé Healthcare Nutrition celebrated the launch of their new Nutren Diabetes website by hosting a media day. Journalists were given some low GI cooking lessons that taught everyone how to “Live Well with Type 2 Diabetes”. 5 Dec 2008
Frisco has embarked on a national campaign to build the brand through consistent and relevant above- and below-the-line support. The campaign was split into two activations, one national and the other in the Western Cape. These campaigns incorporate the new television commercial (TVC), as well as wet and dry sampling, an extensive print campaign, mall and taxi rank activations. 4 Dec 2008
Elle magazine and Max Factor are about to accept entries to its inaugural Elle New Talent Make-Up Artist Search 2009 to expose the best upcoming talent in this field. 2 Dec 2008
Magnum ice cream is partnering with Spar to promote the launch of the new Magnum Mini's with the opportunity to win “A day in the life of Eva Longoria” - Magnum ice cream's brand ambassador. 18 Nov 2008
Freshpak tea, Bona magazine and Jose House of Beauty will be giving five of the magazine's readers the opportunity to change their lives. 14 Nov 2008
Challenged to sell an additional eight million Kit Kats during 2008, Nestlé tasked JWT to conceptualise a promotion to drive repeat purchases of 4-finger and Chunky Kit Kats. 13 Nov 2008
South African independent wine and spirit producer and distributor DGB, has again called upon washroom media specialists TLC to run a university washroom campaign for Zappa, the brand's leading sambuca product. Its latest campaign boasts updated creative and aims to instil brand awareness for the month of October and again from 1 February to 31 May 2009. 6 Nov 2008
Want a day in the country, where tranquillity reigns and wine abounds? Then mark your diary for Saturday 15 November when the wine ward of Voor Paardeberg dons its glad rags for its annual festival. The event takes place at the Visitors Centre on the David Frost Estate and promises activities for the entire family. 28 Oct 2008
With the December holidays and the New Year approaching, Lipton has created even more opportunities for individuals to ‘Turn Over a New Leaf' with their in-store and out of home campaign initiatives. 14 Oct 2008
RMB WineX - said to be an 'absolute must' on the Johannesburg wine calendar - takes place on Tuesday 28 to Friday 31 October. Now in its 9th year at the Sandton Convention Centre, one of South Africa's premier wine festivals will present a new face to the country's wine lovers when the new-look décor designed for 2008 is unveiled. 9 Oct 2008
Winning R200 000 for correctly guessing the number of peanuts in Barman Larry's bowl is certainly a great way to start the summer and Gerhard Labuschagne from Centurion did just that when he guessed the bowl in the Savanna Winter promotion held exactly 392 peanuts. 3 Oct 2008
Kellogg's Coco Pops will be sending ten lucky children to the Makalali Private Game Reserve for their very own mini Game Ranger course with the new “Be a Game Ranger” competition. 1 Oct 2008
Performers at Strand in Cape Town.
ComutaNet, South African commuter advertising company recently joined forces with petroleum giant Engen to promote road and paraffin safety amongst commuters residing in South Africa's informal settlements. 29 Sep 2008
Measuring the financial return on sponsorships is of huge importance, not least because of the large sums of investment required for the most prestigious opportunities. Yet, surprisingly, many global sponsors still use relatively basic methods to assess the benefits of sponsorships and the value they may (or may not) bring to the bottom line. This article considers how to get closer to measuring true sponsorship ROI. 11 Sep 2008
The Times and Sowetan daily newspapers are inviting advertisers, marketing managers and media planners to put money back in their pockets through its Clever Shopper weekly pages and competition. 4 Sep 2008
Yellow Zebra Optical, in association with Fashion TV South Africa, is going on tour this September for the launch of the latest Police, Escada, Givenchy and Jean Paul Gaultier eyewear ranges. 2 Sep 2008
Aimed at creating awareness around Oral Health Month and the free dental check up initiative, Colgate-Palmolive has commissioned Mamba Media to create a stand-alone Colgate comic to run specifically in the Daily Sun newspaper on the 4 and 20 August 2008. 28 Aug 2008
Activia is challenging consumers to purchase the yoghurt from mid-August until October 2008 and take the '15 Day Challenge'. With its unique probiotic culture, Acti Regularis (patented by the Danone group), the yoghurt is a probiotic food that is scientifically proven to help stimulate the intestines to improve slow *transit time. If consumers are not convinced by the results they can claim their money back. 15 Aug 2008
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