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The Lead Creative

The Lead Creative: "More creative freedom, less money"

In 2026 the CMO Council reflects on 25 years of an evolving and defining role for the chief marketing officer in the C-Suite (Image source: © CMO Council )

CMO Council's 25th anniversary reflects on CMOs evolutionary role

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Alika Dangote.

Dangote ranked 11th on 50 World's Greatest Leaders 2019 list

22 May 2019

Kantar Africa Life 2019 report.

#AfricaMonth: How can brands fuel growth in Africa?

21 May 2019

Image source: Gallo/Getty Images.

What sets challenger brands apart from the rest

Mikhaila Hunter 21 May 2019

Credit: Just Imagine.

#AfricaMonth: Africa's revival - foretelling or fairy tale?

Salona Naidoo and Gabi Wojtowitz 15 May 2019

Brand Africa partnership to launch Africa's Best Brands

15 May 2019

Egypt's economic revival mapped out in 2019 publication

Egypt's economic revival mapped out in 2019 publication

14 May 2019

Image source: Gallo/Getty

How marketing with CSR at its heart can change the world

Leigh Andrews 14 May 2019

Is your brand telling the true story?

Yaw Dwomoh 13 May 2019

Uzoma Ukah.

#AfricaMonth: Going viral - a double-edged sword for Nigerian brands?

Uzoma Ukah 13 May 2019

Katja Thielen, creative director and founder of the UK’s Together Design and this year's Loeries design jury president...

#Loeries2019: "Discover how different cultures are reflected through their creativity and ideas" - Katja Thielen

Leigh Andrews 10 May 2019

Screen grab from ADC 98th Annual Awards' Black Cube for Best of Show winner, “The Truth Is Worth It,” on behalf of The New York Times, awarded to Final Cut New York and Furlined Santa Monica with Droga5 New York.

#OneShow2019: All the ADC 2019 winners!

7 May 2019

Experience trumps channel

Experience trumps channel

Refilwe Maluleke 6 May 2019

New Verraki team.

New Verraki brand acts for Accenture in Nigeria

6 May 2019

Mauritian humour used in iconography to celebrate independence day

Mauritian humour used in iconography to celebrate independence day

3 May 2019

How tribal marketing will redefine the branding landscape

How tribal marketing will redefine the branding landscape

Ernest North 3 May 2019

Fepe International is now World Out of Home Organization

Fepe International is now World Out of Home Organization

2 May 2019

Some of team Mama Creative, from L to R: Kyle Gounden, Karla Strydom, Mishka Naidoo, Nicola Rossi, Adam Leontsinis, and Tetelo Nhlapo.

#Loeries2019: Mama Creative explains why it's on all of us to tell better stories

Leigh Andrews 26 Apr 2019

Where's our song for Mozambique?

Where's our song for Mozambique?

Charis Apelgren-Coleman 25 Apr 2019

Xolisa Dyeshana, chief creative officer at Joe Public United.

How Joe Public taps into the zeitgeist of AI in advertising for Africa

Leigh Andrews 25 Apr 2019

Are brands living up to client expectations?

Are brands living up to client expectations?

Jedd Cokayne 23 Apr 2019

Up, close and very personalised

Up, close and very personalised

Refilwe Maluleke 23 Apr 2019

Five key learnings from SXSW 2019

Five key learnings from SXSW 2019

Wayne Flemming and Zubeida Goolam 18 Apr 2019

How employee experience enhances employer branding

How employee experience enhances employer branding

Ravi Panthi 11 Apr 2019

Bizcommunity sends a clear message that Africa is open for business

Bizcommunity sends a clear message that Africa is open for business

dotAfrica 9 Apr 2019

Bizcommunity launches BIZ | Daily top story headlines

Bizcommunity launches BIZ | Daily top story headlines

Bizcommunity.com 8 Apr 2019

Khumo Theko, trend spotter at Flux Trends.

Brands, pay attention to these new urban tribes

Juanita Pienaar 3 Apr 2019

Africa rising as Bizcommunity launches .Africa domain

Africa rising as Bizcommunity launches .Africa domain

Bizcommunity.com 2 Apr 2019

An idea of what you'll find in the #ShowUs image library.

#FairnessFirst: Stock images that finally reflect real women in Africa

Leigh Andrews 1 Apr 2019

Why 'brands using brands' get it wrong. The 'win a prize' dilemma

Why 'brands using brands' get it wrong. The 'win a prize' dilemma

Sarah Dexter 28 Mar 2019

Mike Joubert of the Billybo Group, in action on the eCommerce Africa 2019 stage.

#ECO19: Unpack why your brand story matters before you start telling it

Leigh Andrews 20 Mar 2019

Let's do Biz