Branding News

The fifa World Cup 2026 is predicted to drive $10.5 billion surge in ad spend but ad impact has diminished amid a shifting media landscape (Image supplied)

Fifa World Cup 2026 drives $10.5bn ad surge, but with diminshed impact

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Michal Bednarek © –

What does it mean to be 'cool' and 'relevant' in brand building?

Bogosi Motshegwa 14 Jun 2017

Chris Ogden

Brand building in Africa through field sales

Chris Ogden 13 Jun 2017

Sarah-Jane Harling Account Director Advertising BBC Worldwide Africa

#Newsmaker: Sarah-Jane Harling joins BBC Worldwide to grow its advertising business across Africa

Jessica Tennant 12 Jun 2017

The #REDexperiment: Bringing art to life

The #REDexperiment: Bringing art to life

Robin Fredericks 6 Jun 2017

Tech's ‘fearsome five' dominate the BrandZ Top 100 Most Valuable Global Brands 2017

Tech's ‘fearsome five' dominate the BrandZ Top 100 Most Valuable Global Brands 2017

Kantar 6 Jun 2017

Coke Studio Africa 2017 launches for African artists

Coke Studio Africa 2017 launches for African artists

6 Jun 2017

Kyle Findlay

Admap Prize 2017 winners announced

Kantar 5 Jun 2017

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Harnessing the longevity of 'cool'

Danny Bryer 25 May 2017

Fighting fake news flames

Fighting fake news flames

Oresti Patricios 25 May 2017

Gen X: How to get the generation right (part 3)

Gen X: How to get the generation right (part 3)

Jessica Tennant 24 May 2017

New head leads Fairtrade Label SA in achieving 2017 goals

New head leads Fairtrade Label SA in achieving 2017 goals

Cari Coetzee 24 May 2017

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

Jessica Tennant 23 May 2017

Orange launches in Liberia.

Orange becomes market leader in Liberia after acquisition

22 May 2017

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Jessica Tennant 19 May 2017

#AUW2017: Why utilities need to build better brands

Sindy Peters 19 May 2017

Image supplied by Salt.

Context - the key to unlocking emerging market potential

Cas Dreijer 18 May 2017

jmalstrom via

AgriFood Youth Opportunity Lab to help youth access employment

18 May 2017

#Indaba2017: Indaba rebranded to Africa's Travel Indaba

#Indaba2017: Indaba rebranded to Africa's Travel Indaba

Danette Breitenbach 18 May 2017

New ad platform for brands in Africa

New ad platform for brands in Africa

18 May 2017

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Introducing the Greenhouse In a Box

16 May 2017

African agribusiness partnerships driving growth on the continent

African agribusiness partnerships driving growth on the continent

15 May 2017

Brand Union creates new brand CI for Arise

15 May 2017

Kate HoltAusAID via

New e-learning institution to help create Africa's next generation of farmers

11 May 2017

Cindy Langeveld

Is African business ready for social impact?

Cindy Langeveld 8 May 2017

Neil Jankelowitz, joint managing director of MSC Sports.

Does sponsorship really strengthen either brand?

Leigh Andrews 2 May 2017

‘Africa is where others will look for the best in new innovation'

‘Africa is where others will look for the best in new innovation'

Brett Parker 25 Apr 2017

Alon Lits

Uber: No deal breakers for doing business in sub-Saharan Africa

Jaco Maritz 21 Apr 2017

Artisticco LLC © –

Grow your storytelling, grow your brand

Parusha Partab 20 Apr 2017

Alex Acton, WWC head of Business in Africa.

World Wide Creative expands into Africa

11 Apr 2017

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Does leadership matter in nation brand building?

Manusha Pillai 11 Apr 2017

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