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One in five (21%) creatively awarded ideas are also awarded for effectiveness, says Warc’s Health of Creativity 2025 report based on Warc Rankings analysis. (Image supplied)

Warc: The correlation between creativity and effectiveness

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Gen X: How to get the generation right (part 3)

Gen X: How to get the generation right (part 3)

Jessica Tennant 24 May 2017

New head leads Fairtrade Label SA in achieving 2017 goals

New head leads Fairtrade Label SA in achieving 2017 goals

Cari Coetzee 24 May 2017

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

Jessica Tennant 23 May 2017

Orange launches in Liberia.

Orange becomes market leader in Liberia after acquisition

22 May 2017

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Jessica Tennant 19 May 2017

#AUW2017: Why utilities need to build better brands

Sindy Peters 19 May 2017

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Context - the key to unlocking emerging market potential

Cas Dreijer 18 May 2017

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AgriFood Youth Opportunity Lab to help youth access employment

18 May 2017

#Indaba2017: Indaba rebranded to Africa's Travel Indaba

#Indaba2017: Indaba rebranded to Africa's Travel Indaba

Danette Breitenbach 18 May 2017

New ad platform for brands in Africa

New ad platform for brands in Africa

18 May 2017

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Introducing the Greenhouse In a Box

16 May 2017

African agribusiness partnerships driving growth on the continent

African agribusiness partnerships driving growth on the continent

15 May 2017

Brand Union creates new brand CI for Arise

15 May 2017

Kate HoltAusAID via

New e-learning institution to help create Africa's next generation of farmers

11 May 2017

Cindy Langeveld

Is African business ready for social impact?

Cindy Langeveld 8 May 2017

Neil Jankelowitz, joint managing director of MSC Sports.

Does sponsorship really strengthen either brand?

Leigh Andrews 2 May 2017

‘Africa is where others will look for the best in new innovation'

‘Africa is where others will look for the best in new innovation'

Brett Parker 25 Apr 2017

Alon Lits

Uber: No deal breakers for doing business in sub-Saharan Africa

Jaco Maritz 21 Apr 2017

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Grow your storytelling, grow your brand

Parusha Partab 20 Apr 2017

Alex Acton, WWC head of Business in Africa.

World Wide Creative expands into Africa

11 Apr 2017

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Does leadership matter in nation brand building?

Manusha Pillai 11 Apr 2017

Improving cassava production in Nigeria through sustainable seed systems

Improving cassava production in Nigeria through sustainable seed systems

6 Apr 2017

Hitchcock Michalski wins pitch to develop new Nigerian bank identity

Hitchcock Michalski wins pitch to develop new Nigerian bank identity

Hitchcock Michalski 3 Apr 2017

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Why your social media marketing strategy isn't taking off

Ryan Kh 3 Apr 2017

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Brands and social media influencers, are you at risk?

Kelly Thompson 31 Mar 2017

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Through the looking glass: Consumers on Instagram

Izzy Pugh 29 Mar 2017

Defining reputation in Africa

Defining reputation in Africa

Danette Breitenbach 20 Mar 2017

Africa's food security challenges driving technological innovation

Africa's food security challenges driving technological innovation

20 Mar 2017

.africa joins the internet

.africa joins the internet

17 Mar 2017

The trouble with branding things African

The trouble with branding things African

James Maposa 15 Mar 2017

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