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The Lead Creative

The Lead Creative: "More creative freedom, less money"

In 2026 the CMO Council reflects on 25 years of an evolving and defining role for the chief marketing officer in the C-Suite (Image source: © CMO Council )

CMO Council's 25th anniversary reflects on CMOs evolutionary role

#BizTrends2026 | Nerdware’s Lerato Mothopeng: Inclusive digital transformation for Africa

#BizTrends2026 | Nerdware’s Lerato Mothopeng: Inclusive digital transformation for AfricaLerato Mothopeng

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#EpicaAwards2019: Day three results

#EpicaAwards2019: Day three results

21 Nov 2019

#AskAfrikaAhaMoment: The brand loyalty shift explained

Leigh Andrews 21 Nov 2019

Campaign Creators via .

Marketers demand third-party providers bring more compliance to lead marketing science [report]

21 Nov 2019

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DHL Express launches live chat to enhance customer experience

20 Nov 2019

Pride of Africa raises its new flag

Pride of Africa raises its new flag

Joe Public 20 Nov 2019

Boomplay and Sony partner on Africa content

Boomplay and Sony partner on Africa content

19 Nov 2019

Africa has the potential to be an economic powerhouse

Africa has the potential to be an economic powerhouse

18 Nov 2019

#AfricaCom: "Every consumer today behaves like a millennial, your business needs to catch up!"

#AfricaCom: "Every consumer today behaves like a millennial, your business needs to catch up!"

Leigh Andrews 15 Nov 2019

Yolisa Phahle, CEO of general entertainment at the MultiChoice Group, presenting the final keynote session of the second day of AfricaCom 2019.

#AfricaCom: Why "African time" is now for African storytelling, by Africans

Leigh Andrews 14 Nov 2019

Workers pack coffee sachets at the Dormans coffee factory in Nairobi, Kenya. Credit: The Conversation Africa/EPA/Daniel Irungu.

African countries can't industrialise? Yes, they can

Wim Naudé 13 Nov 2019

Activate shopper senses and grow in-store sales - Mood Media

Activate shopper senses and grow in-store sales - Mood Media

13 Nov 2019

Image credit: Epica Awards.

#EpicaAwards2019: SA's VMLY&R announced as one of the finalists!

13 Nov 2019

Dingle presenting at Catalyst Africa.

#CatalystAfrica: Simon Dingle debunks fintech and cryptocurrency myths

Leigh Andrews 12 Nov 2019

What do millennials really want from a workplace?

What do millennials really want from a workplace?

11 Nov 2019

Image credit: Plush Design Studio on Unsplash.

The 6 pillars of killer content creation

Zubeida Goolam 11 Nov 2019

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.

5 steps to becoming a smarter target marketer

Leigh Andrews 8 Nov 2019

Image credit: Agence Olloweb on Unsplash.

Agency selection - is there another way?

Angelika Kempe 8 Nov 2019

Image credit: Nike.

World Media Group survey identifies activism as key campaign benefit

7 Nov 2019

The Goldilocks role of targeting in evidence-based marketing

The Goldilocks role of targeting in evidence-based marketing

Leigh Andrews 7 Nov 2019

Image credit: Practicinganthropology.org.

A guide to understanding the importance of anthropology in B2B marketing

Martin Musasa 7 Nov 2019

Image credit: Clio Entertainment Awards.

2019 Clio Entertainment Awards 'Of the Year' finalists announced

7 Nov 2019

Image credit: NYF Advertising Awards.

NYF Advertising Awards recognise pre-entered work with Mad For This Ad

6 Nov 2019

Image credit: Joshua Hoehne on Unsplash.

The importance of brand positioning in a depressed economy

Nona Koza and Gabrielle Gray 5 Nov 2019

Creativity in a 4IR world

Creativity in a 4IR world

Yatish Narsi 4 Nov 2019

#FairnessFirst: Go beyond pink branding for true female customer satisfaction

#FairnessFirst: Go beyond pink branding for true female customer satisfaction

Leigh Andrews 4 Nov 2019

Dr Vera Songwe.

Africa's growth rests on economic empowerment of women

Louise Marsland 1 Nov 2019

AWIEF conference 2019.

AfCFTA must be linked to women empowerment

Louise Marsland 31 Oct 2019

#ExperienceAdvantage: It takes a village to get CX right, from the inside - Kantar

#ExperienceAdvantage: It takes a village to get CX right, from the inside - Kantar

Leigh Andrews 31 Oct 2019

Bonang Matheba named African Influencer of the Year at 2019 E! People's Choice Awards

Bonang Matheba named African Influencer of the Year at 2019 E! People's Choice Awards

31 Oct 2019

Image credit: Epica Awards.

One Young World to join Epica at 2019 Creative Circle

30 Oct 2019

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