Marketing News Africa

Source: © 123rf Airtel Africa has appointed Publicis Groupe Africa as its integrated marketing partner across 12 key markets on the continent

Publicis Groupe Africa appointed Airtel Africa's integrated marketing partner

Source: © Grey Advertising It has been reported that WPP is to move advertising agency Grey into Ogilvy Group

WPP to move advertising agency Grey into Ogilvy Group

14 May 2025

#ConvergeAfrica | Sam Tomlinson of Warchawski: In a saturated US market, Africa is the opportunity

#ConvergeAfrica | Sam Tomlinson of Warchawski: In a saturated US market, Africa is the opportunity

By Karabo Ledwaba 12 May 2025

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Elizabeth Elfenbein, Michael Bonilla to chair 2019 Global Awards' Executive Jury sessions

Elizabeth Elfenbein, Michael Bonilla to chair 2019 Global Awards' Executive Jury sessions

22 Oct 2019

Africa's informal sector can contribute to the formal economy

Africa's informal sector can contribute to the formal economy

Laurent Lamothe 18 Oct 2019

Image credit: Jaromir Kavan on Unsplash.

How technology helps brands evolve

Paula Sartini 18 Oct 2019

A love letter to misfits

A love letter to misfits

Taazima Kala-Essack 17 Oct 2019

Social media platforms and online video set to consolidate their dominance in advertising in 2020

Social media platforms and online video set to consolidate their dominance in advertising in 2020

Kantar 17 Oct 2019

Worldwide martech market grows by 22% year-on-year - find BDO, Warc

Worldwide martech market grows by 22% year-on-year - find BDO, Warc

14 Oct 2019

Today's tech tips marketers can use to save the shopper money

Today's tech tips marketers can use to save the shopper money

Candice Goodman, Mobitainment 14 Oct 2019

Image source: Gallo/Getty.

Global uncertainty continues to slow growth in Africa's economies

11 Oct 2019

PUMA’s Sports Style Marketing Manager Hayden Manuel presenting at in the latest Red & Yellow lunchtime lecture.

New rules for living a creative life, the Gen-Z way - whatever your age

leigh andrews 11 Oct 2019

Image credit: Kristopher Roller on Unsplash.

Don't confuse desktop research with inspiration

David Limbert 11 Oct 2019

The reason AI can predict consumer behaviour

The reason AI can predict consumer behaviour

Vian Chinner 11 Oct 2019

Image source: Gallo/Getty.

Support for Zimbabwe AfCFTA implementation

10 Oct 2019

Robyn Curnow, CNN.

Africa must step up to support its innovators

Robyn Curnow 9 Oct 2019

Image credit: Alex Suprun on Unsplash.

This is where your target market is. Where are you?

Travis Bussiahn 9 Oct 2019

Establishing an Africa-based global destination image platform at Brand Summit Africa 2020

9 Oct 2019

Recreating narratives about Africa's economic and cultural significance

Recreating narratives about Africa's economic and cultural significance

8 Oct 2019

Mo Flava up on stage at Heavy Chef and Discovery Business Insurance's Inspire Sessions event. ©

The Inspire Sessions: How to attain influence, wield it and use it to grow your business

Juanita Pienaar 4 Oct 2019

Know your business inside out with a Biz Office

Know your business inside out with a Biz Office

Bizcommunity.com 2 Oct 2019

Image credit: Lucrezia Carnelos on Unsplash.

VR/AR/gamification - Placing your customer inside your brand story with experiential marketing

Keletso Nkabiti 2 Oct 2019

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See who made the 2019 SA MMA Smarties shortlist

2 Oct 2019

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African economies with greatest potential for trade growth

1 Oct 2019

Image credit: Vanilla Bear Films on Unsplash.

Video, the new document: Where do you start?

Travis Bussiahn 1 Oct 2019

Image credit: Katarina Šikuljak on Unsplash.

Don't create ads, create advocates

Brian Carter 1 Oct 2019

Image credit: Mika Baumeister on Unsplash.

Warc, Nielsen collaborate on newly-relaunched Warc Data

1 Oct 2019

Bronwyn Williams, future finance specialist at Flux Trends. Image credit: .

Can brands survive the era of fake news, jaded consumers and robot trolls?

Luise Allemann 30 Sep 2019

Image credit: bonneval sebastien on Unsplash.

4 tips to optimising Agile marketing

Sheila McGillivray 30 Sep 2019

Top ratings for Biz Rate Card 2019

Top ratings for Biz Rate Card 2019

Bizcommunity.com 27 Sep 2019

Image credit: Andy Holmes on Unsplash.

Fledgling - still the best word to describe influencer marketing

Ryan McFadyen 27 Sep 2019

Left to right - IAB SA CEO, Paula Hulley; Stina van Rooyen, the head of brands at Kantar; Camilla Clerke, ECD at HelloFCB; and Luzuko Tena from the paid search team at 2U.

IAB Insight Series: Beating the benchmark

Maroefah Smith 26 Sep 2019

Photo by Kiana Bosman on Unsplash

Say hello to Generation Alpha

Sean Sullivan 26 Sep 2019