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The Lead Creative

The Lead Creative: "More creative freedom, less money"

The brands that win in 2026 will be the ones who view this seasonal moment not as a post-holiday filler, but as the launchpad for behaviour-driven (Image source: © 123rf )

January is an opportunity for brands: 11 social media marketing ideasKeith Kakadia

According to Sociallyin CEO Keith Kakadia, the next phase of digital retail rewards efficiency, conversion, and retention—not spray-and-pray advertising or unchecked scale (Image source: © 123rf )

2026: The year e-commerce gets ruthless

By Keith Kakadia 5 Jan 2026

Diageo sells East African Breweries stake to Asahi for $2.3bn

Diageo sells East African Breweries stake to Asahi for $2.3bn

By Duncan Miriri and Emma Rumney 22 Dec 2025

More news

Corporate content should be part of your DNA

Corporate content should be part of your DNA

Bizcommunity.com 24 Oct 2018

Bizcommunity Recruitment in Africa Focus

Bizcommunity Recruitment in Africa Focus

Bizcommunity.com 23 Oct 2018

Turner Africa appoints sales agency in Nigeria

Turner Africa appoints sales agency in Nigeria

17 Oct 2018

Give your brand the space to grow on Bizcommunity

Bizcommunity.com 14 Sep 2018

5 ways CX is emotional rather than rational

5 ways CX is emotional rather than rational

Brendon Bairstow-Klopper 4 Sep 2018

OnePlace appoints EMEA head of sales

OnePlace appoints EMEA head of sales

3 Sep 2018

How e-mail marketing increases sales

How e-mail marketing increases sales

Rilind Elezaj 12 Jul 2018

Investing in your customers yields returns

Investing in your customers yields returns

14 Jun 2018

Chasing the dream of the single view of the customer

Chasing the dream of the single view of the customer

Wynand Smit 14 Jun 2018

Five reasons your PPC campaign isn't getting you leads

Five reasons your PPC campaign isn't getting you leads

nicolas baker 23 May 2018

Mommy's little cyborg: Meet Generation Alpha

Mommy's little cyborg: Meet Generation Alpha

Bronwyn Williams 11 May 2018

Responsiveness, the only way to go for future-fit brands

Responsiveness, the only way to go for future-fit brands

James Maposa 26 Apr 2018

Empathy - a two-way street in customer service

Empathy - a two-way street in customer service

Wynand Smit 18 Apr 2018

Are you asking the why beyond the why?

Are you asking the why beyond the why?

Lara-Anne Derbyshire 18 Apr 2018

Strand Hotel Swakopmund

Rainmaker's Vista.360 virtual tours proves a powerful boost for destination Namibia

9 Feb 2018

New appointment to lead CNN sales in EMEA

New appointment to lead CNN sales in EMEA

29 Jan 2018

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Trends 2018: Omnichannel is the new normal

Jainita Khatri 25 Jan 2018

Image credit: .

Ask Afrika Orange Index: Feeling customer service

Danette Breitenbach 13 Nov 2017

Image credit: Negative Space via

Data visualisation tools provide a view of the customer journey beyond marketing

Richard Mullins 13 Nov 2017

Ten tips for excellent copywriting

Ten tips for excellent copywriting

Lauren Crooks 24 Oct 2017

Redi's book on Khwezi racks up super sales

Redi's book on Khwezi racks up super sales

Nomahlubi Jordaan and Ernest Mabuza 29 Sep 2017

QNET Board Adviser, David Sharma; Deputy Minister for Health, Community Development, Children and Elderly, Hamisi Kigwangalla; Permanent Secretary for Trade, Industry and Investment Adelhelm Meru and QNet Country Representative for Tanzania Benjamin Mariki cut the ribbon during the opening of QNet agent office in Tanzania.

QNet boosts direct selling operations in Tanzania

22 Sep 2017

Gaps in customer intelligence, delivery limiting opportunities - new CMO report

Gaps in customer intelligence, delivery limiting opportunities - new CMO report

19 Sep 2017

Is it time for your brand to evolve?

Jessica Edgson 3 Aug 2017

Gareth Mountain, Olico executive.

Hot leads: What you need to know about responsive lead generation

Leigh Andrews 5 Jun 2017

Samantha Craddock © –

Is cold calling dead?

Dave Nemeth 16 May 2017

BBC Worldwide licenses 400 hours of programming across Africa

BBC Worldwide licenses 400 hours of programming across Africa

12 Apr 2017

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The hard-learned lessons of personalised marketing

John Beaumont and Melanie Bockemuehl 31 Mar 2017

Dervish37 © –

A little less conversation, a little more action

Michael Bornheim 24 Mar 2017

(c) warrengoldswain -

Top tips for face-to-face selling

Jared Koning 20 Feb 2017

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