Research News

From ads to entertainment: How brands can win the attention war

From ads to entertainment: How brands can win the attention warSenamile Zungu, Kantar

Warc has revealed insights from the winners of the Cannes Creative Effectiveness Lions 2025 (Image supplied)

Warc: 3 themes from Cannes Lions for commercial success

14 Aug 2025

Marketers: Adaptability is no longer optional – it’s essential, here’s why

Marketers: Adaptability is no longer optional – it’s essential, here’s why

13 Aug 2025

More news

Build a culture of curiosity to retain clients

Build a culture of curiosity to retain clients

Tony Spong 25 Mar 2019

Warc predicts that Google and Facebook will make $176bn from advertising this year

Warc predicts that Google and Facebook will make $176bn from advertising this year

22 Mar 2019

Image source: Gallo/Getty.

Focus shifts to a mobile economy in Africa

Josephine Wawira 19 Mar 2019

The youth now have a future in both Ethiopia and Eritrea. Image source: Gallo/Getty

Time for development in Ethiopia, Eritrea

Daniel Otieno 19 Mar 2019

2019 Research Conference to unpack retail trends, tech and the 'Afripolitan' consumer

2019 Research Conference to unpack retail trends, tech and the 'Afripolitan' consumer

19 Mar 2019

Signing of Franco-Ethiopian cooperation agreements.

France and Ethiopia to cooperate in space and economic sectors

15 Mar 2019

Is your organisation customer centric?

Is your organisation customer centric?

14 Mar 2019

Main challenges to inclusive growth, peace and security in Central Africa

Main challenges to inclusive growth, peace and security in Central Africa

14 Mar 2019

2019 Media Strategy Report released

2019 Media Strategy Report released

13 Mar 2019

Port Louis market, Mauritius. © via

Mauritius looks to sustained growth

12 Mar 2019

8 trends driving innovation in sub-Saharan Africa

8 trends driving innovation in sub-Saharan Africa

12 Mar 2019

Key findings from Agency Scope UK 2018/2019

Key findings from Agency Scope UK 2018/2019

11 Mar 2019

Mindset matters more than income when it comes to consumer prosperity - Nielsen

Mindset matters more than income when it comes to consumer prosperity - Nielsen

11 Mar 2019

Image source: Getty/Gallo

The cause and effect of behaviour economics

11 Mar 2019

Amazon, Starbucks, Apple and Google leaders in guiding customer journey

Amazon, Starbucks, Apple and Google leaders in guiding customer journey

5 Mar 2019

Zipline drone distribution centre, Rwanda.

#DesignIndaba2019: Bringing 'Wakanda' to life with life-saving drones

Louise Marsland 1 Mar 2019

Why the rise of digital commerce holds promise for Africa

Why the rise of digital commerce holds promise for Africa

28 Feb 2019

Influencer marketing in South Africa - By the numbers

Influencer marketing in South Africa - By the numbers

Lara Utian-Preston 27 Feb 2019

Unleashing Africa's economic potential with AfCFTA

Unleashing Africa's economic potential with AfCFTA

James Hall 26 Feb 2019

Image supplied.

OMC launches Optimiser tool

Danette Breitenbach 25 Feb 2019

Annual Africa Shared Value Summit to be held in Nairobi

Annual Africa Shared Value Summit to be held in Nairobi

25 Feb 2019

WTO must support LDCs

WTO must support LDCs

21 Feb 2019

TheConversation.com

How metrics are changing editorial decisions in African newsrooms

Dr Admire Mare and Dumisani Moyo 20 Feb 2019

Renewed hope for Lesotho and Madagascar

Renewed hope for Lesotho and Madagascar

14 Feb 2019

Top 5 Industries to benefit from AI

Top 5 Industries to benefit from AI

12 Feb 2019

Economic growth of 4% forecast for Africa this year

Economic growth of 4% forecast for Africa this year

7 Feb 2019

Africa's economic outlook 2019

Africa's economic outlook 2019

4 Feb 2019

#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview

#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview

Jessica Tennant, Bizcommunity.com 1 Feb 2019

Screengrab from .

Gillette's 'We Believe' campaign - is it the best a brand can do?

Rachel Thompson 1 Feb 2019

Pernod Ricard looks into conviviality of consumers

Pernod Ricard looks into conviviality of consumers

1 Feb 2019

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