Rachel Thompson

Insights director at GfK South Africa
Location:South Africa
Company:www.gfk.com

    Profile

    Rachel Thompson is the Insights Director at GfK South Africa. She has 16 years of experience in market research, working first for Research International and then moving to GfK South Africa in 2009. She has experience across a wide range of research disciplines and a strong interest in innovation. Rachel has an Honours degree in Economics from the University of Natal.
    Busting the gaming stereotype: South Africa's gamers are educated, healthy, well-off and live life to the full

    Perceptions that gamers are predominantly young, geeky, and male persist, despite the reality that playing videogames has become mainstream...

    By Rachel Thompson, Issued by GfK South Africa 2 Jul 2019

    5 ways digital technology is reshaping the needs and expectations of South Africa's young consumers

    We're seeing the needs, expectations and behaviours of young South African consumers evolve at a pace that threatens to leave brands behind...

    By Rachel Thompson, Issued by GfK South Africa 30 Apr 2019

    Gillette's 'We Believe' campaign - is it the best a brand can do?

    Rachel Thompson, insights director at GfK South Africa comments on the recent Gillette "We Believe" campaign that urges men to be their best and leave behind toxic behaviours like mansplaining, bullying and sexual harassment...

    By Rachel Thompson 1 Feb 2019

    If 'toxic' was the word of 2018, could 'trust' be the word for 2019?

    The Oxford Dictionaries chose 'toxic' as its annual "Word of the Year". For 2019, the winning brands in South Africa and the rest of the world will be those that work to restore consumers' trust in a toxic environment...

    By Rachel Thompson, Issued by GfK South Africa 24 Jan 2019

    #BizTrends2019: If 'toxic' was the word of 2018, could 'trust' be the word for 2019?

    The Oxford Dictionaries chose 'toxic' as its annual "Word of the Year". For 2019, the winning brands will be those that work to restore consumers' trust in a toxic environment...

    By Rachel Thompson 23 Jan 2019

    South Africa's new generation of dads are cool, committed and in charge

    Here are some revealing facts about our country's fathers from GFK Consumer Life, an annual longitudinal survey based on face-to-face interviews with a representative sample of connected, urban South African consumers...

    By Rachel Thompson, Issued by GfK South Africa 16 Nov 2018

    Brands should add to working moms' sense of wellbeing rather than contribute to their anxiety

    With unemployment rising in South Africa and slow economic growth, our country's households are under enormous pressure...

    By Rachel Thompson, Issued by GfK South Africa 8 Aug 2018

    The 'ennial tribes: Understanding Generation Y and Generation Z South Africans

    There are some interesting differences and similarities between centennials - those aged 21 and below - and millennials - those aged 22 to 35...

    By Rachel Thompson, Issued by GfK South Africa 19 Apr 2018

    Five consumer spending trends to watch out for in 2018

    South African retailers and manufacturers face a significant shift in how consumers behave over the next few years, as economic conditions tighten, consumer confidence falls and internet shopping takes off...

    By Rachel Thompson, Issued by GfK South Africa 7 Feb 2018

    The winning brands in 2018 will get their competitive edge from memorable customer experiences

    Consumers around the world are putting more value on experiences than they do on possessions, and South Africans are no different...

    By Rachel Thompson, Issued by GfK South Africa 16 Jan 2018

    #BizTrends2018: Winning brands will get their competitive edge from memorable customer experiences

    Consumers around the world are putting more value on experiences than they do on possessions, and South Africans are no different...

    By Rachel Thompson 10 Jan 2018

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