Research News

#BehindtheIMC | MENAT Publicis Groupe’s Tahaab Rais: Marketers are the observers of humanity

#BehindtheIMC | MENAT Publicis Groupe’s Tahaab Rais: Marketers are the observers of humanityDanette Breitenbach

More news

Dustin Homer is director of client solutions, Fraym.

Africa Rising: How Geospatial data analytics is transforming governance on the continent

Dustin Homer 6 Mar 2018

Africa's growth story celebrated

Africa's growth story celebrated

5 Mar 2018

Kenya's mSurvey expands into Nigeria

Kenya's mSurvey expands into Nigeria

1 Mar 2018

Investing in media measurement in Africa

Investing in media measurement in Africa

1 Mar 2018

Dr William Mapham.
Image © Christopher Larson/Scott Gorman.

#Designindaba2018: SA's crowd-sourced solution for a global problem

Sue Disler 22 Feb 2018

Johanna McDowell. Image provided.

Marketers to take digital in-house at unprecedented rate

Johanna McDowell 22 Feb 2018

Don't overlook consumers in Africa's rural areas

Don't overlook consumers in Africa's rural areas

Ben Leo 20 Feb 2018

Survey reveals interesting data about Nigeria's tech industry

Survey reveals interesting data about Nigeria's tech industry

7 Feb 2018

Africa's consumer goods and retail sectors driven by expanding middle class, tech development

Africa's consumer goods and retail sectors driven by expanding middle class, tech development

1 Feb 2018

Next Einstein Forum survey to measure gender gap in African STEM education

Next Einstein Forum survey to measure gender gap in African STEM education

26 Jan 2018

Image credit: bruce mars via

Top ten global consumer trends

23 Jan 2018

Kantar TNS and Qualtrics join forces to form global customer experience powerhouse

Kantar TNS and Qualtrics join forces to form global customer experience powerhouse

Kantar 22 Jan 2018

Marketers are missing opportunities to boost brand effectiveness by 57% by not getting their multichannel campaigns right

Kantar 17 Jan 2018

David Tiltman, head of content at Warc.

Digital transparency, key challenge for brands in 2018 - Warc Toolkit

9 Jan 2018

Teaching an old dog new tricks

Teaching an old dog new tricks

Kantar 18 Dec 2017

Marketers more likely to distribute video on social media vs. paid advertising

Marketers more likely to distribute video on social media vs. paid advertising

15 Dec 2017

Quality content is key to advertising success irrespective of reading platform

Quality content is key to advertising success irrespective of reading platform

12 Dec 2017

Less than 30% of Africa's e-commerce startups profitable

Less than 30% of Africa's e-commerce startups profitable

Gabriella Mulligan 8 Dec 2017

The World’s Most Eligible Bachelor campaign.

APA results: Kenya's thriving advertising industry

4 Dec 2017

Brands: Meet the #UntaggableForce

Brands: Meet the #UntaggableForce

Megan Bowman 30 Nov 2017

Empowering millennials through mobility

Empowering millennials through mobility

Des Fenner 17 Nov 2017

Three key trends for African economic growth in 2018

Three key trends for African economic growth in 2018

16 Nov 2017

Survey will offer key insights on influencer marketing

Survey will offer key insights on influencer marketing

14 Nov 2017

Image credit: Negative Space via

Data visualisation tools provide a view of the customer journey beyond marketing

Richard Mullins 13 Nov 2017

Hannari Slabbert

Predicting the future with WGSN trends

Louise Marsland 9 Nov 2017

Image via

Ericsson releases MEA Mobility Report 2017 at AfricaCom

8 Nov 2017

#Trending: The rise of consumer resilience

#Trending: The rise of consumer resilience

Louise Marsland 7 Nov 2017

The digital elephant in the room... Image credit: Jan Mik © –

Reimagining marketing: Brand building in the digital age

Leigh Andrews 6 Nov 2017

Satellite broadband driving socio-economic change

Satellite broadband driving socio-economic change

AfricaCom 30 Oct 2017

(c) Karol Kozlowski -

Pay-TV market reaches 23.7m African subscribers

5 Oct 2017

Let's do Biz