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New research indicates CMOs struggle to localise creative strategies

New research indicates CMOs struggle to localise creative strategies

11 Jul 2017

Dolgachov © –

Measuring the consumers of advertising

mike broom 7 Jul 2017

(c) andrew grossman -

Do Millennials really exist?

Allon Raiz 7 Jul 2017

(c) Vitaliy Vodolazskyy -

Information overload fuels 'fake news': study

27 Jun 2017

Petro Kuprynenko © –

A new measurement paradigm that is ideal for ad testing

mike broom 23 Jun 2017

Consumer data assists with investment in Africa

Consumer data assists with investment in Africa

21 Jun 2017

ximagination © –

Bringing precision and elaboration into ad testing

mike broom 16 Jun 2017

Source: PAMRO

Engagement comes from having good content

Joe Otin 12 Jun 2017

Four realities facing brands today

Four realities facing brands today

9 Jun 2017

The Vineyard Hotel, Cape Town.

18TH PAMRO conference open for bookings

5 Jun 2017

Kyle Findlay

Admap Prize 2017 winners announced

Kantar 5 Jun 2017

Facebook, Instagram research into gender bias

Facebook, Instagram research into gender bias

2 Jun 2017

Victor Zastolskiy © –

How emotion affects advertising

John Laurence 25 May 2017

Gen X: How to get the generation right (part 3)

Gen X: How to get the generation right (part 3)

Jessica Tennant 24 May 2017

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

Jessica Tennant 23 May 2017

Understanding growth power in sub-Saharan Africa and defining Africa's middle class

Understanding growth power in sub-Saharan Africa and defining Africa's middle class

Juanita Pienaar 23 May 2017

How to market to Africa's resilient, ambitious middle class

How to market to Africa's resilient, ambitious middle class

Louise Marsland 22 May 2017

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Jessica Tennant 19 May 2017

Dejan Bozic © –

#Samra2017: Questions to help you uncover fake news

Leigh Andrews 19 May 2017

Wong Wai Kit © –

Samra2017: The reality of researchers being locked out of boardrooms

Leigh Andrews 18 May 2017

Linda Bucklin © –

Samra2017: Ensuring market research doesn't go the way of the dinosaur

Leigh Andrews 18 May 2017

Marketers need to deliver creative that makes a lasting impression and focus less on functional messages

Marketers need to deliver creative that makes a lasting impression and focus less on functional messages

Kantar 16 May 2017

mukhina1 ©

Consumers less distracted when reading newspapers or magazines

15 May 2017

Cape Town

Pamro calls for papers for 2017 conference

10 May 2017

Research methodologies for Africa: desktop research

Research methodologies for Africa: desktop research

Yannick Lefang 2 May 2017

Casablanca © philipus via

Top African cities for Fortune 500 business HQ

18 Apr 2017

Abel Sithole

MBA students encouraged to view Africa from a new perspective

13 Apr 2017

Centres of excellence transform Africa

Centres of excellence transform Africa

7 Apr 2017

Strengthening research in Africa

Strengthening research in Africa

6 Apr 2017

Creating effective ‘advertising' in the age of immediacy

Creating effective ‘advertising' in the age of immediacy

Nigel Hollis, Kantar 6 Apr 2017

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