Research News

Everlytic Insights

Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

Promoted

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cycle of Life 20 May 2026

Advertise your job vacancies

The Kantar BrandZ Most Valuable Global Brands 2026

The Kantar BrandZ Most Valuable Global Brands 2026Kantar

More news

Too many agencies go over budget

Too many agencies go over budget

27 Mar 2017

(c) Katarzyna Bialasiewicz -

Humans want human touch in customer journey, not bots

20 Mar 2017

African Reputation Index defines corporate reputation

African Reputation Index defines corporate reputation

Danette Breitenbach 16 Mar 2017

Agencies facing shrinking profits should control the controllables

Agencies facing shrinking profits should control the controllables

2 Mar 2017

Millennials' confidence drops against world instability

Millennials' confidence drops against world instability

24 Feb 2017

Ugandan youth researcher Sarah Bafumda (right) shares information from the research with Hamidah Nyanzi, a respondent in the study.

Research calls for new approach to youth strategies in Africa

23 Feb 2017

Consumers prefer companies that make them feel good about themselves

Consumers prefer companies that make them feel good about themselves

17 Feb 2017

Catherine Driscoll

Buzz and social media dominant in soft metrics in IPA Effectiveness Awards

17 Feb 2017

Ekaterina Ryakina © –

Customer centricity and collaboration for all

Leigh Andrews 16 Feb 2017

Consumer insights agency raises seed capital

Consumer insights agency raises seed capital

16 Feb 2017

Snaplytics releases Snapchat trends report

Snaplytics releases Snapchat trends report

14 Feb 2017

Peter Searll

Ten media innovations in Africa in 2017

Peter Searll 9 Feb 2017

Dotshock © –

Brands nudge their way towards goodness

Leslie Pascaud 9 Feb 2017

Who is winning in Africa, and is Africa winning?

Who is winning in Africa, and is Africa winning?

African Market Research Association 8 Feb 2017

Forrester's predictions indicate CMOs at risk as consumers up experience needs

Forrester's predictions indicate CMOs at risk as consumers up experience needs

8 Feb 2017

Five top market research trends for 2017

Five top market research trends for 2017

1 Feb 2017

Professor Mamokgethi Phakeng, DVC Research and Internationalisation, UCT

The role of African universities in achieving the SDGs

Sindy Peters 30 Jan 2017

Image by 123RF

First World Data Forum part of Agenda 2030 implementation

19 Jan 2017

How to address the needs of the uncompromising customer

How to address the needs of the uncompromising customer

19 Jan 2017

Brands get ready - Gen Z are growing up and ready to challenge says Kantar Millward Brown

Brands get ready - Gen Z are growing up and ready to challenge says Kantar Millward Brown

Kantar 10 Jan 2017

Image by 123RF

Market research predictions for Africa in 2017

4 Jan 2017

123RF

Pokemon Go, Trump top Google trend list

29 Dec 2016

Recipients of the Ideas Matter Fellowship Program announced

Recipients of the Ideas Matter Fellowship Program announced

29 Dec 2016

UNESCO-MARS 2016 Award winners: (L-R) front row- ‘Best African Woman Researchers Award’ 4th place winner Maria Nabaggala, from Infectious Diseases Institute, Uganda; 5th place winner, Martha Zewdie, from Armauer Hansen Research Institute, Ethiopia; 2nd place Best Young African Researchers winner, Constantine Asahngwa, Cameroon Centre for Evidence Based Health Care; Best Young African Researchers 1st place winner Patricia Rantshabeng from University of Botswana; Best African Women Researchers 2nd place winner, Rogomenoma Ouedraogo, Laboratory of Biology and Molecular Genetics University, Burkina Faso; ‘Best Young Researcher Award’ 3rd place winner, Lamin Cham from National Aids Control Program, Gambia; 2nd row: 2nd place Best Young Researchers Award winner, Tinashe Nyazika, University of Zimbabwe; Best African Woman Researchers Award’ 1st place winner, Beatrice Nyagol from Kenya Medical Research Institute, together with Prof. Yifru Berhane, Minister of Health, Ethiopia; Prof. Dr Frank Stangenberg-Haverkamp, Chairman, Executive Board and Family Board of E.Merck KG; Prof. Afework Kassu Gizaw, Minister of Science and Technology, Ethiopia; Ahmed Fahmi, Program Director, UNESCO and Rasha Kelej, Chief Social Officer, Merck Healthcare.

'Best African Women Researchers' announced

21 Dec 2016

BrandsEye evaluates social media analytics trends in 2017

BrandsEye evaluates social media analytics trends in 2017

19 Dec 2016

Media report details the year's marketing journey

Media report details the year's marketing journey

19 Dec 2016

123RF

Social media sentiment shows why customer expectations matter

JP Kloppers 8 Dec 2016

123RF

Business 2020: It's not about you, it's about them

Julia Ahlfeldt 7 Dec 2016

Image by 123RF

Improving the lives of Ghanaian cocoa farmers

5 Dec 2016

Insights2020: Connecting the dots

Insights2020: Connecting the dots

Nicki Cunliffe & Olivia Barlow, Kantar 5 Dec 2016

Let's do Biz